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Madison and Vine : Why the Entertainment and Advertising Industries Must Converge to Survive by Scott Donaton - Scott Donaton
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Scott Donaton:

Madison and Vine : Why the Entertainment and Advertising Industries Must Converge to Survive by Scott Donaton - libro usado

ISBN: 9780071462167

The inside scoop on innovations and relationships that are revolutionizing the industry. . From the sharp decline in CD sales to the fragmentation of network TV audiences, the business mo… Más…

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Madison and Vine : Why the Entertainment and Advertising Industries Must Converge to Survive by Scott Donaton - Scott Donaton
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Scott Donaton:

Madison and Vine : Why the Entertainment and Advertising Industries Must Converge to Survive by Scott Donaton - libro usado

ISBN: 9780071462167

The inside scoop on innovations and relationships that are revolutionizing the industry. . From the sharp decline in CD sales to the fragmentation of network TV audiences, the business mo… Más…

used in stock. Gastos de envío:zzgl. Versandkosten., más gastos de envío
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Madison And Vine: Why the Entertainment and Advertising Industries Must Converge to Survive - Donaton, cott
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Donaton, cott:
Madison And Vine: Why the Entertainment and Advertising Industries Must Converge to Survive - Pasta blanda

2005

ISBN: 9780071462167

McGraw-Hill, Taschenbuch, 224 Seiten, Publiziert: 2005-10-17T00:00:01Z, Produktgruppe: Buch, 0.49 kg, Recht, Kategorien, Bücher, Medienforschung, Medienwissenschaft, Sozialwissenschaft, I… Más…

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Madison And Vine: Why the Entertainment and Advertising Industries Must Converge to Survive - Donaton, cott
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Donaton, cott:
Madison And Vine: Why the Entertainment and Advertising Industries Must Converge to Survive - Pasta blanda

2005, ISBN: 9780071462167

McGraw-Hill, Taschenbuch, 224 Seiten, Publiziert: 2005-10-17T00:00:01Z, Produktgruppe: Buch, 0.49 kg, Recht, Kategorien, Bücher, Medienforschung, Medienwissenschaft, Sozialwissenschaft, I… Más…

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Madison & Vine: Why the Entertainment and Advertising Industries Must Converge to Survive - Scott Donaton
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Scott Donaton:
Madison & Vine: Why the Entertainment and Advertising Industries Must Converge to Survive - Pasta blanda

ISBN: 9780071462167

Paperback, [PU: McGraw-Hill Education - Europe], Explains why the entertainment and advertising industries need to create business models based on content - commerce partnerships., Media,… Más…

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Detalles del libro
Madison And Vine: Why the Entertainment and Advertising Industries Must Converge to Survive

The inside scoop on innovations and relationships that are revolutionizing the industry<P>From the sharp decline in CD sales to the fragmentation of network TV audiences, the business models of the entertainment and advertising industries are showing severe cracks. "Advertising Age" editor Scott Donaton explains why these industries must converge to survive, overcoming hurdles and creating business models that attract today's consumer.<P>PRAISE FOR "MADISON & VINE"<P>"A superb analysis of the intersection of Madison and Vine. This convergence is the future financial model of the entertainment and advertising industries."--Mark Burnett, Creator/Executive Producer of "The Apprentice" and "Survivor"<P>"Scott Donaton Ýhas¨ written the definitive book about the mutual benefit that happens when filmmakers and marketers collaborate."--Harvey Weinstein, President, Miramax Films Corp.<P>"Scott Donaton does more than lay out a road map of the future. A word to those who want some action in this crazily converging technocentric world: read this book or be left behind."--Stanley Bing, bestselling author of "What Would Machiavelli Do" and "Fortune" magazine columnist<P>"Unique and insightful, Scott provides an insider's look into the evolving business models of entertainment and advertising."--Donny Deutsch, Chairman and CEO, Deutsch Inc.

Detalles del libro - Madison And Vine: Why the Entertainment and Advertising Industries Must Converge to Survive


EAN (ISBN-13): 9780071462167
ISBN (ISBN-10): 0071462163
Tapa dura
Tapa blanda
Año de publicación: 2005
Editorial: McGraw-Hill
224 Páginas
Peso: 0,222 kg
Idioma: eng/Englisch

Libro en la base de datos desde 2007-06-10T19:09:52-05:00 (Mexico City)
Página de detalles modificada por última vez el 2024-01-08T08:00:09-06:00 (Mexico City)
ISBN/EAN: 0071462163

ISBN - escritura alterna:
0-07-146216-3, 978-0-07-146216-7
Mode alterno de escritura y términos de búsqueda relacionados:
Autor del libro: don scott, mark weinstein, mark hill, machiavelli, cott
Título del libro: madison, entertainment industry, mad advertising, will survive, the vine


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