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Marketing Strategy : A Decision Focused Approach by John, Walker, Orville C., Boyd, Harper W., Jr. Mullins - John, Walker, Orville C., Boyd, Harper W., Jr. Mullins
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John, Walker, Orville C., Boyd, Harper W., Jr. Mullins:

Marketing Strategy : A Decision Focused Approach by John, Walker, Orville C., Boyd, Harper W., Jr. Mullins - libro usado

ISBN: 9780073381152

Marketing Strategy 7/e is a flexible, short, paper-back text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a … Más…

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Marketing Strategy: A Decision-Focused Approach - Orville C., Jr. / Mullins, John W. Walker
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Orville C., Jr. / Mullins, John W. Walker:

Marketing Strategy: A Decision-Focused Approach - libro usado

ISBN: 9780073381152

Marketing Strategy 7/e is a flexible, short, paper-back text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a … Más…

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Orville Walker, John Mullins, Jr. Boyd:
Marketing Strategy: A Decision Focused Approach - Pasta blanda

ISBN: 9780073381152

McGraw-Hill/Irwin. Paperback. POOR. Noticeably used book. Heavy wear to cover. Pages contain marginal notes, underlining, and or highlighting. Possible ex library copy, with all the mar… Más…

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Orville Walker, John Mullins, Jr., Harper Boyd:
Marketing Strategy: A Decision Focused Approach - Pasta blanda

2010, ISBN: 0073381152

[EAN: 9780073381152], Neubuch, [PU: McGraw-Hill/Irwin], Business & Economics|General, Business & Economics|Management, Business & Economics|Marketing|General, Business & Economics|Marketi… Más…

NEW BOOK. Gastos de envío: EUR 4.48 Ergodebooks, RICHMOND, TX, U.S.A. [8304062] [Rating: 5 (von 5)]
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Walker, Orville; Mullins, John; Boyd, Jr., Harper:
Marketing Strategy: A Decision Focused Approach - Pasta blanda

2010, ISBN: 0073381152

[EAN: 9780073381152], Neubuch, [PU: McGraw-Hill/Irwin]

NEW BOOK. Gastos de envío: EUR 6.96 Irish Booksellers, Portland, ME, U.S.A. [57531671] [Rating: 5 (von 5)]
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Detalles del libro
Marketing Strategy: A Decision-Focused Approach
Autor:
Título:
ISBN:

0073381152


Marketing Strategy 7/e is a flexible, short, paper-back text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketings cross/inter-functional relationships. The books strategic decision making remains the key strength of this text while separating itself from all the competitors. The 7th edition helps students integrate what they have learned about analytical tools and the 4Ps of marketing within a broader framework of competitive strategy. Four key and relevant trends that are sweeping the world of marketing theory and practice are integrated throughout this new edition.

Detalles del libro - Marketing Strategy: A Decision-Focused Approach


EAN (ISBN-13): 9780073381152
ISBN (ISBN-10): 0073381152
Tapa blanda
Año de publicación: 2010
Editorial: MCGRAW HILL BOOK CO
352 Páginas
Peso: 0,635 kg
Idioma: eng/Englisch

Libro en la base de datos desde 2011-04-24T21:23:31-05:00 (Mexico City)
Página de detalles modificada por última vez el 2024-01-22T04:20:09-06:00 (Mexico City)
ISBN/EAN: 0073381152

ISBN - escritura alterna:
0-07-338115-2, 978-0-07-338115-2
Mode alterno de escritura y términos de búsqueda relacionados:
Autor del libro: john walker, john boyd, orville walker, mullins
Título del libro: marketing, your strategy needs, john boyd, john walker

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