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Steve W. Martin:
Heavy Hitter Sales Wisdom : Proven Sales Warfare Strategies, Secrets of Persuasion, and Common-Sense Tips for Success - libro nuevoISBN: 9780470069936
Praise for Heavy Hitter Sales Wisdom"Steve Martin takes a much-needed look at how successful executives read verbal and nonverbal messages, which allows them to quickly understand the sub… Más…
Heavy Hitter Sales Wisdom : Proven Sales Warfare Strategies, Secrets of Persuasion, and Common-Sense Tips for Success - libro nuevo
ISBN: 9780470069936
Praise for Heavy Hitter Sales Wisdom"Steve Martin takes a much-needed look at how successful executives read verbal and nonverbal messages, which allows them to quickly understand the sub… Más…
ISBN: 9780470069936
Praise for Heavy Hitter Sales Wisdom"Steve Martin takes a much-needed look at how successful executives read verbal and nonverbal messages, which allows them to quickly understand the sub… Más…
ISBN: 9780470069936
Heavy Hitter Sales Wisdom - Proven Sales Warfare Strategies Secrets of Persuasion and Common-Sense Tips for Success: ab 17.99 € eBooks > Wirtschaft John Wiley & Sons eBook als pdf, John W… Más…
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Detalles del libro - Heavy Hitter Sales Wisdom
EAN (ISBN-13): 9780470069936
ISBN (ISBN-10): 0470069937
Tapa blanda
Año de publicación: 2007
Editorial: Wiley
240 Páginas
Idioma: eng/Englisch
Libro en la base de datos desde 2010-02-28T23:21:48-06:00 (Mexico City)
Página de detalles modificada por última vez el 2024-02-20T10:37:51-06:00 (Mexico City)
ISBN/EAN: 0470069937
ISBN - escritura alterna:
0-470-06993-7, 978-0-470-06993-6
Mode alterno de escritura y términos de búsqueda relacionados:
Autor del libro: martin steve
Título del libro: secrets persuasion, sales secrets, tips, little wisdom, common sense 1989 1998
Datos del la editorial
Autor: Steve W. Martin
Título: Heavy Hitter Sales Wisdom - Proven Sales Warfare Strategies, Secrets of Persuasion, and Common-Sense Tips for Success
Editorial: Wiley; John Wiley & Sons
272 Páginas
Año de publicación: 2007-06-21
Idioma: Inglés
17,99 € (DE)
Not available (reason unspecified)
EA; E107; E-Book; Nonbooks, PBS / Wirtschaft/Werbung, Marketing; Marketing und Vertrieb; Business & Management; Marketing & Sales; Marketing u. Vertrieb; Verkaufen; Wirtschaft u. Management; Marketing u. Vertrieb; BB
Introduction: Strategy, Persuasion, and Common Sense--theThree Parts of Sales Wisdom. Part One Sales Warfare Strategies. CHAPTER 1 The Grand Strategy of War. The Changing Nature of Sales. The Indirect Strategy. The Seven Principles of the Indirect Strategy. The Indirect Strategy in Sales. Closing Thoughts. CHAPTER 2 Battlefield Tactics. Grand Strategy, Battles, and Battlefield Maneuvers. Charting Your Position. Battlefield Tactics Based on Position. Individual Battlefield Tactic Case Study. Company Battlefield Tactic Case Study. Closing Thoughts. CHAPTER 3 The Five Steps to Victory. Step 1--Set the Tempo. Step 2--Focus on Human Nature (Winning Hearts andMinds). Step 3--Enlist Spies. Step 4--Understand How the Objective Is Organized. Step 5--Go After the Leaders. Conclusion. Part Two Secrets of Persuasion. CHAPTER 4 Real Persuasion. Decision Making 101. Speak to Each Person Individually. Speak with Compassion. Speak with Congruence. Connect with the Senses. Tell Stories to Illustrate Complex Ideas. Conclusion. CHAPTER 5 Meeting of the Minds. Connecting with Minds. Why George Bush Won the 2004 Presidential Election. Balanced Communicators. The Subconscious Decision Maker. The Different Types of Persuasion. The Persuasive Corporate Sales Presentation. Organizing the Presentation. Conclusion. Part Three Common-Sense Tips. CHAPTER 6 Common-Sense Selling. Cesspool. Who Are You? Price. Seven Reasons Why Indy Race Car Driving Is Like Sales. Don't Panic. Peer Pressure. Lessons Learned. The Fantasy of Spam. Cliffs Notes. Exaggerators, Sandbaggers, and Heavy Hitters. The Seven Deadly Sins of Salespeople. Go, Fight, Win! Five Questions to Ask after a Loss. Are You Contagious? Always Follow Your Intuition. Boy, Were They Wrong! Warning Signs. Test Your Selling Style. Conclusion. CHAPTER 7 The Life of a Salesperson. Long Lunch. The 19.5 Reasons You Will Fail. Keep Perspective. Ask the Experts. Why Does My Sales Manager Dislike Me? Six Comments. Self-Perception. Freedom. Sharpshooter. Fatal Faux Pas.. Facing the End. Keep Your Goals to Yourself. Preconceived Ideas. Hey, Hey, We're the Monkeys. Monday-Morning Quarterbacks. So You Want to Be a Manager. Lost Cause. Missing History. You're Already Rich. Final Advice. Epilogue. Notes. Index. About the Author.Más, otros libros, que pueden ser muy parecidos a este:
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