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The Anonymous Elect : Market Research Through Online Access Panels - Andrei Postoaca
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Andrei Postoaca:

The Anonymous Elect : Market Research Through Online Access Panels - Pasta blanda

2010, ISBN: 3642067069

[EAN: 9783642067068], Neubuch, [SC: 0.0], [PU: Springer Berlin Heidelberg], COMPUTER-MEDIATEDCOMMUNICATION; LAUNCH; MARKETRESEARCH; CESSPANEL; ONLINEMARKETRESEARCH; PANELCOMMUNICATION; PA… Más…

NEW BOOK. Gastos de envío:Versandkostenfrei. (EUR 0.00) AHA-BUCH GmbH, Einbeck, Germany [51283250] [Rating: 5 (von 5)]
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The Anonymous Elect - Andrei Postoaca
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Andrei Postoaca:

The Anonymous Elect - Pasta blanda

2010, ISBN: 3642067069

[EAN: 9783642067068], Neubuch, [PU: Springer Berlin Heidelberg], COMPUTER-MEDIATEDCOMMUNICATION LAUNCH MARKETRESEARCH CESSPANEL ONLINEMARKETRESEARCH PANELCOMMUNICATION PANELLIST COMMUNICA… Más…

NEW BOOK. Gastos de envío:Versandkostenfrei. (EUR 0.00) moluna, Greven, Germany [73551232] [Rating: 4 (von 5)]
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The Anonymous Elect: Market Research Through Online Access Panels - Postoaca, Andrei
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Postoaca, Andrei:
The Anonymous Elect: Market Research Through Online Access Panels - Pasta blanda

2010

ISBN: 9783642067068

Springer, Paperback, Auflage: Softcover reprint of hardcover 1st ed. 2006, 167 Seiten, Publiziert: 2010-02-12T00:00:01Z, Produktgruppe: Book, Hersteller-Nr.: Illustrations, 0.45 kg, Infor… Más…

Gastos de envío:In stock. Lieferung von Amazon. (EUR 5.20) Amazon.co.uk
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Andrei Postoaca:
The Anonymous Elect: Market Research Through Online Access Panels - Pasta blanda

2010, ISBN: 9783642067068

Pasta dura

Springer, 2010-11-09. Softcover reprint of hardcover 1. Paperback. Used:Good., Springer, 2010-11-09, 0

Gastos de envío: EUR 19.60 Ergodebooks
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The Anonymous Elect: Market Research Through Online Access Panels - Andrei Postoaca
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Andrei Postoaca:
The Anonymous Elect: Market Research Through Online Access Panels - Pasta blanda

2010, ISBN: 3642067069

[EAN: 9783642067068], Neubuch, [PU: Springer], Clean and crisp and new!, Books

NEW BOOK. Gastos de envío: EUR 37.10 Welcome Back Books, Toledo, OH, U.S.A. [64434632] [Rating: 4 (von 5)]
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1Dado que algunas plataformas no nos comunican las condiciones de envío y éstas pueden depender del país de entrega, del precio de compra, del peso y tamaño del artículo, de una posible membresía a la plataforma, de una entrega directa por parte de la plataforma o a través de un tercero (Marketplace), etc., es posible que los gastos de envío indicados por eurolibro/terralibro no concuerden con los de la plataforma ofertante.

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Detalles del libro
The Anonymous Elect: Market Research Through Online Access Panels
Autor:
Título:
ISBN:

3642067069


The Anonymous Elect is the book that restores market research to its original condition and bestows it its full interdisciplinary rights. It asks questions that address market researchers and sociologists as well as psychologists, linguists and specialists in marketing and communication: Is there a language of online panel communication? What does this language say about the relationship between the online researcher and the online respondent? To what extent has the online medium increased the self-awareness of today's respondents to research studies? A memorable experiment in writing, Andrei Postoaca's exploration of online access panels is a book about interviewing and being interviewed, addressing and being addressed. By shifting the two voices involved in the online panel communication, the author approaches market research not only by way of facts, figures and plain statistical evidence but also by way of interpretation of the rhetoric of the online surveying act.

Detalles del libro - The Anonymous Elect: Market Research Through Online Access Panels


EAN (ISBN-13): 9783642067068
ISBN (ISBN-10): 3642067069
Tapa dura
Tapa blanda
Año de publicación: 2010
Editorial: Springer
168 Páginas
Peso: 0,264 kg
Idioma: eng/Englisch

Libro en la base de datos desde 2011-11-11T17:08:39-06:00 (Mexico City)
Página de detalles modificada por última vez el 2023-07-28T08:08:18-06:00 (Mexico City)
ISBN/EAN: 3642067069

ISBN - escritura alterna:
3-642-06706-9, 978-3-642-06706-8
Mode alterno de escritura y términos de búsqueda relacionados:
Título del libro: anon, anonymous, access, panels

Datos del la editorial

Autor: Andrei Postoaca
Título: The Anonymous Elect - Market Research Through Online Access Panels
Editorial: Springer; Springer Berlin
157 Páginas
Año de publicación: 2010-02-12
Berlin; Heidelberg; DE
Impreso en
Peso: 0,454 kg
Idioma: Inglés
53,49 € (DE)
54,99 € (AT)
59,00 CHF (CH)
POD
X, 157 p.

BC; Marketing; Hardcover, Softcover / Wirtschaft/Werbung, Marketing; Marketing und Vertrieb; Verstehen; Computer-mediated communication; Launch; Market research; Online access panel; Online market research; Panel Communication; Panellist; communication; marketing; online; service-oriented computing; IT in Business; Social Sciences, general; Sociology, general; Marketing; IT in Business; Society; Sociology; Wirtschaftsmathematik und -informatik, IT-Management; Unternehmensanwendungen; Gesellschaft und Sozialwissenschaften; Soziologie; BB

To Panel or Not to Panel — What Is and What Is Not an Online Access Panel.- Bottling Communication: The Rhetoric of Online Interviewing.- Launching the Bottle: The Rhetoric of the Online Researcher.- Finding the Bottle: The Rhetoric of the Online Panellist.- Conclusions.

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