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Essentials of Marketing Research - Hair, Jr., Joseph, Wolfinbarger, Mary, Bush, Robert, Ortinau, David
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Hair, Jr., Joseph, Wolfinbarger, Mary, Bush, Robert, Ortinau, David:

Essentials of Marketing Research - Primera edición

2007, ISBN: 9780073381022

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McGraw-Hill/Irwin, Paperback, Auflage: 1, 400 Seiten, Publiziert: 2007-07-02T00:00:01Z, Produktgruppe: Book, 0.7 kg, Verkaufsrang: 6250715, Textbook Rental ASINs, Specialty Stores, Books,… Más…

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Jr. Hair, Mary Wolfinbarger, Robert Bush, David Ortinau:

Essentials of Marketing Research - Pasta blanda

2007, ISBN: 0073381020

[EAN: 9780073381022], Gebraucht, guter Zustand, [PU: McGraw-Hill/Irwin], Spine creases, wear to binding and pages from reading. May contain limited notes, underlining or highlighting that… Más…

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Essentials of Marketing Research - Jr. Hair, Mary Wolfinbarger, Robert Bush, David Ortinau
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Jr. Hair, Mary Wolfinbarger, Robert Bush, David Ortinau:
Essentials of Marketing Research - Pasta blanda

2007

ISBN: 0073381020

[EAN: 9780073381022], Used, good, [PU: McGraw-Hill/Irwin], Spine creases, wear to binding and pages from reading. May contain limited notes, underlining or highlighting that does affect t… Más…

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Jr. Hair, Mary Wolfinbarger, Robert Bush, David Ortinau:
Essentials of Marketing Research - Pasta blanda

ISBN: 9780073381022

McGraw-Hill/Irwin. Paperback. GOOD. Spine creases, wear to binding and pages from reading. May contain limited notes, underlining or highlighting that does affect the text. Possible ex … Más…

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Bush, Robert P., Ortinau, David J., Wolfinbarger, Mary F., Hair, Joseph F., Jr:
Essentials of Marketing Research - libro usado

ISBN: 9780073381022

McGraw-Hill Higher Education. Used - Very Good. Used book that is in excellent condition. May show signs of wear or have minor defects., McGraw-Hill Higher Education, 3

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Detalles del libro
Essentials of Marketing Research
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Título:
ISBN:

9780073381022


"Essentials of Marketing Research" concisely delivers an up-to-date review of a broad variety of marketing research topics. It takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities. The authors' years of experience in real-world marketing research is evident throughout, from their thorough treatment of qualitative research (given short shrift in many other books) to their knowledgeable coverage of sample size rules-of-thumb, conducting a background literature review, and the importance of new market research tools and techniques. "Essentials of Marketing Research" gives your students a strong command of market research principles, while being short enough to use alongside your favorite cases or projects.

Detalles del libro - Essentials of Marketing Research


EAN (ISBN-13): 9780073381022
ISBN (ISBN-10): 0073381020
Tapa blanda
Año de publicación: 2007
Editorial: McGraw-Hill/Irwin
382 Páginas
Peso: 0,667 kg
Idioma: eng/Englisch

Libro en la base de datos desde 2008-01-23T10:09:47-06:00 (Mexico City)
Página de detalles modificada por última vez el 2024-02-16T10:22:58-06:00 (Mexico City)
ISBN/EAN: 9780073381022

ISBN - escritura alterna:
0-07-338102-0, 978-0-07-338102-2
Mode alterno de escritura y términos de búsqueda relacionados:
Autor del libro: joseph robert, orti, bush, ortinau, david hair
Título del libro: essentials marketing research, international marketing research

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