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Wilson, Alan and Zeithaml, Valarie A. and Bitner, Mary Jo and Gremler, Dwayne D.:

Services Marketing: Integrating Customer Focus across the Firm - Pasta blanda

2008, ISBN: 0077107950

[EAN: 9780077107956], [PU: McGraw-Hill Higher Education], Simply Brit ? welcome to our online used book store, where affordability meets great quality. Dive into a world of captivating re… Más…

Gastos de envío: EUR 13.50 Brit Books, Milton Keynes, United Kingdom [54148132] [Rating: 5 (of 5)]
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Wilson, A.:

Services Marketing: Integrating Customer Focus Across the Firm - Pasta blanda

2008, ISBN: 9780077107956

Business|Business, This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. In fair condition, suitable as a study copy. Please note… Más…

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Services Marketing - Wilson, Alan, Zeithaml, Valarie, Bitner, Mary Jo, Gremler, Dwayne
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Wilson, Alan, Zeithaml, Valarie, Bitner, Mary Jo, Gremler, Dwayne:
Services Marketing - Pasta blanda

2008

ISBN: 9780077107956

McGraw-Hill Education / Europe, Middle East & Africa, Paperback, Auflage: First Edition, 576 Seiten, Publiziert: 2008-02-16T00:00:01Z, Produktgruppe: Book, 1.23 kg, Verkaufsrang: 2338891,… Más…

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Wilson, A., et al.:
Services Marketing: Integrating Customer Focus Across the Firm - Pasta blanda

2008, ISBN: 0077107950

[EAN: 9780077107956], Used, [PU: McGraw-Hill], BUSINESS, This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, … Más…

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Gremler, Dwayne:
Services Marketing - Pasta blanda

ISBN: 9780077107956

Paperback. Like New., 5

Gastos de envío: EUR 8.09 World of Books Ltd

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Detalles del libro
Services Marketing

European economies are now dominated by services, and virtually all companies view service as critical to retaining their customers today and in the future. This European edition provides students with a complete introduction to the unique marketing challenges that services present. Guiding students to recognize and understand these special characteristics, the text also explores frameworks for developing and implementing service strategies for competitive advantage across a wide array of industries. European examples, cases and readings have been integrated throughout the chapters, and the material has also been updated and restructured to reflect the latest thinking in services marketing. This book is ideal for services marketing modules at the undergraduate, postgraduate (both masters and doctoral courses), and executive education levels.

Detalles del libro - Services Marketing


EAN (ISBN-13): 9780077107956
ISBN (ISBN-10): 0077107950
Tapa dura
Tapa blanda
Año de publicación: 2008
Editorial: McGraw-Hill Education / Europe, Middle East & Africa
623 Páginas
Peso: 1,242 kg
Idioma: eng/Englisch

Libro en la base de datos desde 2007-10-15T15:26:39-05:00 (Mexico City)
Página de detalles modificada por última vez el 2023-09-17T16:55:16-06:00 (Mexico City)
ISBN/EAN: 9780077107956

ISBN - escritura alterna:
0-07-710795-0, 978-0-07-710795-6
Mode alterno de escritura y términos de búsqueda relacionados:
Autor del libro: peter wilson, dwayne gremler mary bitner valarie zeithaml, focus, alan may
Título del libro: service, services marketing integrating customer focus across the firm


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