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The Global Village: Transformations in World Life and Media in the 21st Century (Communication and Society) - McLuhan, Marshall
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McLuhan, Marshall:

The Global Village: Transformations in World Life and Media in the 21st Century (Communication and Society) - Pasta blanda

1992, ISBN: 9780195079104

Hauptdarsteller: Powers, Bruce R. Oxford University Press, U.S.A. Taschenbuch, Auflage: Reprint, 240 Seiten, Publiziert: 1992-09-17T00:00:01Z, Produktgruppe: Buch, Hersteller-Nr.: halfton… Más…

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McLuhan, Marshall and Bruce R. Powers:

The Global Village. Transformations in World Life and Media in the 21st Century - Pasta blanda

1992, ISBN: 9780195079104

Oxford University Press, New York and Oxford, XIII, 220 S. ; 20,5 x 13,5 cm ; kart. ; Englischsprachige Paperbackausgabe, XIII, 220 Seiten. Gutes Exemplar (good Condition). hw1245 ISBN: 9… Más…

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McLuhan, Marshall, and Powers, Bruce R:
The Global Village: Transformations in World Life and Media in the 21st Century - Pasta blanda

1992

ISBN: 9780195079104

Trade paperback, Good., Trade paperback (US). Glued binding. 240 p. Contains: Unspecified. Communication and Society., New York, NY, [PU: Oxford University Press, USA]

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The Global Village : Transformations in World Life and Media in the 21st Century - libro nuevo

ISBN: 9780195079104

Find The Global Village by Marshall McLuhan in Paperback and other formats in Social Science > Media Studies. Social Science 9780195079104, Oxford University Press USA

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The Global Village: Transformations in World Life and Media in the 21st Century - McLuhan, Marshall
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McLuhan, Marshall:
The Global Village: Transformations in World Life and Media in the 21st Century - Pasta blanda

ISBN: 9780195079104

paperback, [PU: Oxford University Press]

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Detalles del libro
The Global Village: Transformations in World Life and Media in the 21st Century (Communication and Society)

Extending the visionary early work of the late Marshall McLuhan, The Global Village, one of his last collaborative efforts, applies that vision to today's worldwide, integrated electronic network.
When McLuhan's groundbreaking Understanding Media was published in 1964, the media as we know it today did not exist. But McLuhan's argument, that the technological extensions of human consciousness were racing ahead of our ability to understand their consequences, has never been more compelling. And if the medium is the message, as McLuhan maintained, then the message is becoming almost impossible to decipher.
In The Global Village, McLuhan and co-author Bruce R. Powers propose a detailed conceptual framework in terms of which the technological advances of the past two decades may be understood. At the heart of their theory is the argument that today's users of technology are caught between two very different ways of perceiving the world. On the one hand there is what they refer to as Visual Space--the linear, quantitative mode of perception that is characteristic of the Western world; on the other hand there is Acoustic Space--the holistic, qualitative reasoning of the East. The medium of print, the authors argue, fosters and preserves the perception of Visual Space; but, like television, the technologies of the data base, the communications satellite, and the global media network are pushing their users towards the more dynamic, "many-centered" orientation of Acoustic Space.
The authors warn, however, that this movement towards Acoustic Space may not go smoothly. Indeed, McLuhan and Powers argue that with the advent of the global village--the result of worldwide communications--these two worldviews "are slamming into each other at the speed of light," asserting that "the key to peace is to understand both these systems simultaneously."
Employing McLuhan's concept of the Tetrad--a device for predicting the changes wrought by new technologies--the authors analyze this collision of viewpoints. Taking no sides, they seek to do today what McLuhan did so successfully twenty-five years ago--to look around the corner of the coming world, and to help us all be prepared for what we will find there.

Detalles del libro - The Global Village: Transformations in World Life and Media in the 21st Century (Communication and Society)


EAN (ISBN-13): 9780195079104
ISBN (ISBN-10): 0195079108
Tapa blanda
Año de publicación: 1992
Editorial: Oxford University Press, U.S.A.
240 Páginas
Peso: 0,200 kg
Idioma: eng/Englisch

Libro en la base de datos desde 2007-06-03T07:39:58-05:00 (Mexico City)
Página de detalles modificada por última vez el 2024-03-08T10:26:22-06:00 (Mexico City)
ISBN/EAN: 9780195079104

ISBN - escritura alterna:
0-19-507910-8, 978-0-19-507910-4
Mode alterno de escritura y términos de búsqueda relacionados:
Autor del libro: mcluhan marshall, bruce, powers, luhan, mcluhan marshal, tim marshall, understanding media
Título del libro: global communication, world society, world transformation, communication new media, medium, marshall mcluhan, transformations, the global century, the first global village, the way life was, life other world, bruce marshall, marshal mcluhan, 21st century communication


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