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Landing Page Optimization for Dummies by Martin, Harwood, Michael Harwood - Martin, Harwood, Michael Harwood
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Martin, Harwood, Michael Harwood:

Landing Page Optimization for Dummies by Martin, Harwood, Michael Harwood - libro usado

ISBN: 9780470502112

Turn landing pages into profits with the right tools Successful landing pages don't happen by accident, they follow a carefully crafted formula. If you want to convert visitors to your si… Más…

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Martin Harwood, Michael Harwood:

Landing Page Optimization For Dummies - Pasta blanda

ISBN: 9780470502112

For Dummies. Paperback. GOOD. Spine creases, wear to binding and pages from reading. May contain limited notes, underlining or highlighting that does affect the text. Possible ex librar… Más…

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Martin Harwood, Michael Harwood:
Landing Page Optimization For Dummies - Pasta blanda

ISBN: 9780470502112

For Dummies. Paperback. GOOD. Spine creases, wear to binding and pages from reading. May contain limited notes, underlining or highlighting that does affect the text. Possible ex librar… Más…

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Landing Page Optimization For Dummies (For Dummies Series) - Harwood, Martin and Michael Harwood
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Harwood, Martin and Michael Harwood:
Landing Page Optimization For Dummies (For Dummies Series) - Pasta blanda

2009, ISBN: 0470502118

Taschenbuch 408 Seiten Taschenbuch Helfen und spenden Sie mit Ihrem Kauf, inkl. Rechnung mit ausgewiesener MwSt Programmierung & Webdesign / Ingenieurwissenschaft & Technik / Home Comput… Más…

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Landing Page Optimization for Dummies - Harwood, Martin / Harwood, Mike
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Harwood, Martin / Harwood, Mike:
Landing Page Optimization for Dummies - libro usado

2009, ISBN: 9780470502112

Softcover book. 385 pages. Published by For Dummies (2009) Media > Book, [PU: Wiley]

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Detalles del libro
Landing Page Optimization for Dummies
Autor:
Título:
ISBN:

9780470502112


Turn landing pages into profits with the right tools Successful landing pages don't happen by accident, they follow a carefully crafted formula. If you want to convert visitors to your site into sales, it's crucial to understand how to design, monitor, and maintain your landing page. This straightforward, plain-English guide shows you how to cover all the bases-from the visual layout, to using language effectively, to linking strategies, and more. The book is packed with practical tips and techniques, it also identifies common mistakes and pitfalls you should avoid. The book features a valuable $50 coupon off the price of a site diagnosis and webinars on the author's website. * Discover the power of language and how to use it as a call to action * Start predicting customer browsing behavior * Diagnose current problems with your landing page * Create a unified marketing message between the search engine result and landing page * Examine common optimization approaches * Master specific tools for tracking results and follow strict maintenance procedures If you want to make your landing page more appealing, this book provides clear, hands-on explanations and information that you can put to use immediately.

Detalles del libro - Landing Page Optimization for Dummies


EAN (ISBN-13): 9780470502112
ISBN (ISBN-10): 0470502118
Tapa blanda
Año de publicación: 2009
Editorial: HUNGRY MINDS
385 Páginas
Peso: 0,602 kg
Idioma: eng/Englisch

Libro en la base de datos desde 2009-08-16T14:36:39-05:00 (Mexico City)
Página de detalles modificada por última vez el 2024-01-21T14:48:40-06:00 (Mexico City)
ISBN/EAN: 9780470502112

ISBN - escritura alterna:
0-470-50211-8, 978-0-470-50211-2
Mode alterno de escritura y términos de búsqueda relacionados:
Autor del libro: martin michael, harwood, mike martin
Título del libro: page, for dummies, michael martin

Datos del la editorial

Autor: Martin Harwood; Michael Harwood
Título: Landing Page Optimization For Dummies
Editorial: John Wiley & Sons
408 Páginas
Año de publicación: 2009-10-02
Peso: 0,598 kg
Idioma: Inglés
29,90 € (DE)
No longer receiving updates
187mm x 235mm x 23mm

BC; Paperback; Hardcover, Softcover / Informatik, EDV/Internet; Internet Guides und Onlinedienste; End-User Computing; World Wide Web; Allg. Internet; Computer-Ratgeber; Internet General; Allg. Internet

Introduction. Part I: Landing Page Basics. Chapter 1: Introducing Landing Page Optimization. Chapter 2: Understanding Online Marketing Basics. Chapter 3: Preparing for Your Landing Page. Part II: Building Landing Pages. Chapter 4: Identifying Key Landing Page Elements. Chapter 5: The "Best Practices" of Landing Page Aesthetics. Chapter 6: Writing for Landing Pages. Chapter 7: Building Customer Trust. Part III: Getting to Know Your Customers. Chapter 8: Getting to Know Your Audience. Chapter 9: Meeting Your Visitors' Expectations. Chapter 10: Improving Customer Communications. Part IV: Increasing Your Sales. Chapter 11: Understanding E-Commerce and Closing Online Sales. Chapter 12: Fine-Tuning Your Landing Page. Part V: Driving More Visitors to Your Site. Chapter 13: Using Keywords Effectively. Chapter 14: Understanding Search Engine Marketing. Chapter 15: Driving Traffi c with Ads, Articles, and Other Tricks. Chapter 16: Paying for Your Clicks. Chapter 17: Running a Google PPC Campaign. Part VI: The Part of Tens. Chapter 18: Ten-Point Landing Page Inspection. Chapter 19: Ten Surefi re Ways to Increase Conversion Rates. Index.

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