The history of audience research tells us that the relationship between the media and viewers, readers and listeners is complex and requires multiple methods of analysis. In Understanding… Más…
The history of audience research tells us that the relationship between the media and viewers, readers and listeners is complex and requires multiple methods of analysis. In Understanding Audiences, Andy Ruddock introduces students to the range of quantitative and qualitative methods and invites his readers to consider the merits of both. Understanding Audiences: demonstrates how - practically - to investigate media power; places audience research - from early mass communication models to cultural studies approaches - in their historical and epistemological context; explores the relationship between theory and method; concludes with a consideration of the long-running debate on media effects; includes exercises which invite readers to engage with the practical difficulties of conducting social research. New Textbooks>Hardcover>Current Affairs>Media,Journalism>Media,Journlism, SAGE Publications Core >2 >T<
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Hardback, [PU: SAGE Publications Inc], The history of audience research tells us that the relationship between the media and viewers, readers and listeners is complex and requires multipl… Más…
Hardback, [PU: SAGE Publications Inc], The history of audience research tells us that the relationship between the media and viewers, readers and listeners is complex and requires multiple methods of analysis. In Understanding Audiences, Andy Ruddock introduces students to the range of quantitative and qualitative methods and invites his readers to consider the merits of both.
Understanding Audiences demonstrates how - practically - to investigate media power; places audience research - from early mass communication models to cultural studies approaches - in their historical and epistemological context; explores the relationship between theory and method; concludes with a consideration of the long-running debate on media effects; includes exercises which invite readers to engage with the practical difficulties of conducting social research., Media, Information & Communication Industries<
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The history of audience research tells us that the relationship between the media and viewers, readers and listeners is complex and requires multiple methods of analysis. In Understandin… Más…
The history of audience research tells us that the relationship between the media and viewers, readers and listeners is complex and requires multiple methods of analysis. In Understanding Audiences , Andy Ruddock introduces students to the range of quantitative and qualitative methods and invites his readers to consider the merits of both. Understanding Audiences : demonstrates how - practically - to investigate media power; places audience research - from early mass communication models to cultural studies approaches - in their historical and epistemological context; explores the relationship between theory and method; concludes with a consideration of the long-running debate on media effects; includes exercises which invite readers to engage with the practical difficulties of conducting social research. Language Arts & Disciplines Language Arts & Disciplines eBook, SAGE Publications<
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Theory and Method, Hardcover, Buch, [PU: SAGE Publications Inc]
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(*) Libro agotado significa que este título no está disponible por el momento en alguna de las plataformas asociadas que buscamos.
The history of audience research tells us that the relationship between the media and viewers, readers and listeners is complex and requires multiple methods of analysis. In Understanding… Más…
The history of audience research tells us that the relationship between the media and viewers, readers and listeners is complex and requires multiple methods of analysis. In Understanding Audiences, Andy Ruddock introduces students to the range of quantitative and qualitative methods and invites his readers to consider the merits of both. Understanding Audiences: demonstrates how - practically - to investigate media power; places audience research - from early mass communication models to cultural studies approaches - in their historical and epistemological context; explores the relationship between theory and method; concludes with a consideration of the long-running debate on media effects; includes exercises which invite readers to engage with the practical difficulties of conducting social research. New Textbooks>Hardcover>Current Affairs>Media,Journalism>Media,Journlism, SAGE Publications Core >2 >T<
new in stock. Gastos de envío:zzgl. Versandkosten., más gastos de envío
Hardback, [PU: SAGE Publications Inc], The history of audience research tells us that the relationship between the media and viewers, readers and listeners is complex and requires multipl… Más…
Hardback, [PU: SAGE Publications Inc], The history of audience research tells us that the relationship between the media and viewers, readers and listeners is complex and requires multiple methods of analysis. In Understanding Audiences, Andy Ruddock introduces students to the range of quantitative and qualitative methods and invites his readers to consider the merits of both.
Understanding Audiences demonstrates how - practically - to investigate media power; places audience research - from early mass communication models to cultural studies approaches - in their historical and epistemological context; explores the relationship between theory and method; concludes with a consideration of the long-running debate on media effects; includes exercises which invite readers to engage with the practical difficulties of conducting social research., Media, Information & Communication Industries<
The history of audience research tells us that the relationship between the media and viewers, readers and listeners is complex and requires multiple methods of analysis. In Understandin… Más…
The history of audience research tells us that the relationship between the media and viewers, readers and listeners is complex and requires multiple methods of analysis. In Understanding Audiences , Andy Ruddock introduces students to the range of quantitative and qualitative methods and invites his readers to consider the merits of both. Understanding Audiences : demonstrates how - practically - to investigate media power; places audience research - from early mass communication models to cultural studies approaches - in their historical and epistemological context; explores the relationship between theory and method; concludes with a consideration of the long-running debate on media effects; includes exercises which invite readers to engage with the practical difficulties of conducting social research. Language Arts & Disciplines Language Arts & Disciplines eBook, SAGE Publications<
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Theory and Method, Hardcover, Buch, [PU: SAGE Publications Inc]
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The history of audience research tells us that the relationship between the media and viewers, readers and listeners is complex and requires multiple methods of analysis. In Understanding Audiences, Andy Ruddock introduces students to the range of quantitative and qualitative methods and invites his readers to consider the merits of both. Understanding Audiences: demonstrates how - practically - to investigate media power; places audience research - from early mass communication models to cultural studies approaches - in their historical and epistemological context; explores the relationship between theory and method; concludes with a consideration of the long-running debate on media effects; includes exercises which invite readers to engage with the practical difficulties of conducting social research.
Detalles del libro - Understanding Audiences: Theory and Method Andy Ruddock Author
EAN (ISBN-13): 9780761963448 ISBN (ISBN-10): 0761963448 Tapa dura Año de publicación: 2001 Editorial: SAGE Publications Core >2 >T 208 Páginas Peso: 0,449 kg Idioma: eng/Englisch
Libro en la base de datos desde 2007-10-26T04:06:23-05:00 (Mexico City) Página de detalles modificada por última vez el 2020-07-01T06:21:41-05:00 (Mexico City) ISBN/EAN: 9780761963448
ISBN - escritura alterna: 0-7619-6344-8, 978-0-7619-6344-8 Mode alterno de escritura y términos de búsqueda relacionados: Autor del libro: ruddock Título del libro: theory method
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