ISBN: 9780787970888

The book describes the design process from start to finish and is filled with illustrative examples from actual surveys. The Authors. Appendix A: List of Academic and Not-for-Profit Surve… Más…

The book describes the design process from start to finish and is filled with illustrative examples from actual surveys. The Authors. Appendix A: List of Academic and Not-for-Profit Survey Research Organizations. The Nile on eBay   FREE SHIPPING UK WIDE   Asking Questions by Norman M. Bradburn, Seymour Sudman, Brian Wansink Since it was first published more than twenty-five years ago, Asking Questions has become a classic guide for designing questionnaires the most widely used method for collecting information about people's attitudes and behavior. FORMATPaperback LANGUAGEEnglish CONDITIONBrand New Publisher Description Since it was first published more than twenty-five years ago, Asking Questions has become a classic guide for designing questionnaires¾the most widely used method for collecting information about people?s attitudes and behavior. An essential tool for market researchers advertisers, pollsters, and social scientists, this thoroughly updated and definitive work combines time-proven techniques with the most current research, findings, and methods. The book presents a cognitive approach to questionnaire design and includes timely information on the Internet and electronic resources. Comprehensive and concise, Asking Questions can be used to design questionnaires for any subject area, whether administered by telephone, online, mail, in groups, or face-to-face. The book describes the design process from start to finish and is filled with illustrative examples from actual surveys. Back Cover &quot;The best single source about the present state of knowledge of questionnaire construction.&quot; &#150;Choice Since it was first published more than twenty-five years ago, Asking Questions has become a classic guide for designing questionnaires&#150;the most widely used method for collecting information about people&#146;s attitudes and behavior. An essential tool for market researchers advertisers, pollsters, and social scientists, this thoroughly updated and definitive work combines time-proven techniques with the most current research, findings, and methods. The book presents a cognitive approach to questionnaire design and includes timely information on the Internet and electronic resources. Comprehensive and concise, Asking Questions can be used to design questionnaires for any subject area, whether administered by telephone, online, mail, in groups, or face-to-face. The book describes the design process from start to finish and is filled with illustrative examples from actual surveys. Asking Questions guides you through how to Determine what information is needed Phrase questions to minimize bias and distortion Obtain successful questions from existing questionnaires Control the level of threat Order questions to encourage response Select the best administration method Adapt questions and format to specific situations Test and validate the completed survey Evaluate and revise the questionnaire for improved results Flap "The best single source about the present state of knowledge of questionnaire construction." -Choice Since it was first published more than twenty-five years ago, Asking Questions has become a classic guide for designing questionnaires-the most widely used method for collecting information about people's attitudes and behavior. An essential tool for market researchers advertisers, pollsters, and social scientists, this thoroughly updated and definitive work combines time-proven techniques with the most current research, findings, and methods. The book presents a cognitive approach to questionnaire design and includes timely information on the Internet and electronic resources. Comprehensive and concise, Asking Questions can be used to design questionnaires for any subject area, whether administered by telephone, online, mail, in groups, or face-to-face. The book describes the design process from start to finish and is filled with illustrative examples from actual surveys. Asking Questions guides you through how to Determine what information is needed Phrase questions to minimize bias and distortion Obtain successful questions from existing questionnaires Control the level of threat Order questions to encourage response Select the best administration method Adapt questions and format to specific situations Test and validate the completed survey Evaluate and revise the questionnaire for improved results Author Biography Norman M. Bradburn is the Tiffany and Margaret Blake Distinguished Service Professor emeritus psychology, at the Harris Graduate School of Public Policy and the Graduate School of Business at the University of Chicago. He was a senior vice president at the National Opinion Research Center. Seymour Sudman was a Walter H. Stellner Distinguished Professor of Marketing and deputy director and research professor at the Survey Research Laboratory at the University of Illinois, Urbana-Champaign. Professor Sudman died in 2000. Brian Wansink is Professor of Marketing, Nutritional Science, Advertising and Agricultural and Consumer Economics at the University of Illinois Urbana-Champaign. He is also Research Professor at Cornell University and at Wageningen University in the Netherlands. Table of Contents Preface and Acknowledgments. The Authors. Part I. Strategies for Asking Questions. 1. The Social Context of Question Asking. Part II. Tactics for Asking Questions. 2. Asking Nonthreatening Questions About Behavior. 3. Asking Threatening Questions About Behavior. 4. Asking Questions About Attitudes and Behavioral Intentions. 5. Asking and Recording Open-Ended and Closed-Ended Questions. 6. Asking Questions that Measure Knowledge. 7. Asking Questions that Evaluate Performance. 8. Asking Psychographic Questions. 9. Asking Standard Demographic Questions. Part III. Drafting and Crafting the Questionnaire. 10. Organizing and Designing Questionnaires. 11. Questionnaires from Start to Finish. 12. Asking Questions FAQs. Bibliography and Recommended Readings. Glossary. Index. Appendix A: List of Academic and Not-for-Profit Survey Research Organizations. Appendix B: Illinois Liquor Control Commission: College Student Survey. Appendix C: Faculty Retention Survey. Appendix D: Kinko's: Open-ended Service Satisfaction Survey. Long Description "The best single source about the present state of knowledge of questionnaire construction." Choice Since it was first published more than twenty-five years ago, Asking Questions has become a classic guide for designing questionnaires the most widely used method for collecting information about people's attitudes and behavior. An essential tool for market researchers advertisers, pollsters, and social scientists, this thoroughly updated and definitive work combines time-proven techniques with the most current research, findings, and methods. The book presents a cognitive approach to questionnaire design and includes timely information on the Internet and electronic resources. Comprehensive and concise, Asking Questions can be used to design questionnaires for any subject area, whether administered by telephone, online, mail, in groups, or face-to-face. The book describes the design process from start to finish and is filled with illustrative examples from actual surveys. Asking Questions guides you through how to Determine what information is needed Phrase questions to minimize bias and distortion Obtain successful questions from existing questionnaires Control the level of threat Order questions to encourage response Select the best administration method Adapt questions and format to specific situations Test and validate the completed survey Evaluate and revise the questionnaire for improved results Feature This is a comprehensive resource for designing questionnaires for any subject area, whether administered by telephone, online, mail, in groups, or face-to-face. Presents examples from actual surveys and describe the entire process from start to finish. Includes information about how to determine data needed, phrase questions to minimize bias and distortion, obtain successful questions from existing questionnaires, control the level of threat, and more. Also includes dozens of good and bad questions from such sources as the Gallup Poll and National Opinion Research Center, checklists, overviews, an easy-to-use Glossary and other useful features. Details ISBN0787970883 Author Brian Wansink Short Title ASKING QUES REV/E Language English ISBN-10 0787970883 ISBN-13 9780787970888 Media Book Format Paperback DEWEY 300.723 Year 2004 Imprint Jossey-Bass Inc.,U.S. Country of Publication United States Illustrations Illustrations Series Research Methods for the Social Sciences Place of Publication New York Residence US Affiliation University of Chicago Subtitle The Definitive Guide to Questionnaire Design -- For Market Research, Political Polls, and Social and Health Questionnaires DOI 10.1604/9780787970888 Series Number 40 UK Release Date 2004-04-21 AU Release Date 2004-04-30 NZ Release Date 2004-04-30 Pages 448 Publisher John Wiley & Sons Inc Edition Description 2nd, Revised Edition Edition 2nd Publication Date 2004-04-21 Replaces 9780875895468 Replaced by 9781119150992 Audience Professional & Vocational US Release Date 2004-04-21 We've got thisAt The Nile, if you're looking for it, we've got it.With fast shipping, low prices, friendly service and well over a million items - you're bound to find what you want, at a price you'll love! 30 DAY RETURN POLICYNo questions asked, 30 day returns! FREE DELIVERYNo matter where you are in the UK, delivery is free. SECURE PAYMENTPeace of mind by paying through PayPal and eBay Buyer Protection TheNile_Item_ID:3039649; , Festpreisangebot, [LT: FixedPrice], ISBN-13: 9780787970888, Book Title: Asking Questions, EAN: 9780787970888, Publication Year: 2004, Type: Textbook, Format: Paperback, Language: English, Publication Name: Asking Questions: The D, John Wiley & Sons INC International Concepts<

2004, ISBN: 9780787970888

Jossey-Bass, Taschenbuch, Auflage: Revised, 448 Seiten, Publiziert: 2004-04-16T00:00:01Z, Produktgruppe: Buch, Hersteller-Nr.: 9780787970888, 1.19 kg, Verkaufsrang: 1954072, Recht, Katego… Más…

Jossey-Bass, Taschenbuch, Auflage: Revised, 448 Seiten, Publiziert: 2004-04-16T00:00:01Z, Produktgruppe: Buch, Hersteller-Nr.: 9780787970888, 1.19 kg, Verkaufsrang: 1954072, Recht, Kategorien, Bücher, Soziologie, Sozialwissenschaft, Politisch, Herausragende Persönlichkeiten, Biografien & Erinnerungen, Marktforschung, Marketing & Verkauf, Business & Karriere, Politikwissenschaft, Politik & Geschichte, Ich & die Anderen, Psychologie & Hilfe, Ratgeber, Fremdsprachige Bücher, Featured Categories, Englische Bücher, 7c9a6c79-19ea-4dea-90da-d7d47042d341_2301, 7c9a6c79-19ea-4dea-90da-d7d47042d341_0, Arborist Merchandising Root, Textbooks, acc906d0-2585-4921-a56f-3ff277850936_4901, acc906d0-2585-4921-a56f-3ff277850936_0, Special Features Stores, Taschenbücher, acc906d0-2585-4921-a56f-3ff277850936_4201, Jossey-Bass, 2004<