ISBN: 9781428806313

It isn't your Dad's (or Mom's) marketplace any more. Business environments once seemed quite stable and simple. Today, every market can be described as dynamic, and you need to adapt your… Más…

It isn't your Dad's (or Mom's) marketplace any more. Business environments once seemed quite stable and simple. Today, every market can be described as dynamic, and you need to adapt your strategies in order to counter the threats and maximize your opportunities.The Eighth Edition of Strategic Market Management is designed to give you the strategic management tools you need to meet the challenges created by the dynamic nature of markets. Using a variety of concepts and methods such as strategic questions, portfolio models, and scenario analysis, the book outlines the five competencies that spark successful, ongoing strategizing: Strategic analysis- With an emphasis on external market analysis, this new edition illustrates a structured approach to understanding the customer, the competitor, and important trends that you can apply to your strategic decision making, Stimulating and managing innovation- Understand different types of innovation and deal with the organizational challenges involved in bringing innovations to market, Managing multiple businesses- Know how to allocate resources towards businesses of the future and away from businesses that lack growth potential, Creating advantage- Take a long-term perspective to develop truly sustainable competitive advantages (SCAs), Developing growth strategies- Gain the skills to energize, leverage, globalize the business, or create new businesses. Significantly revised, with a wealth of new and updated material. Strategic Market Management 8th Edition remains the most authoritative guide to creating business strategies that will be relevant and compelling to customers, sustainable even in face of competitive attack, and maximize theassets and competencies of your organization.About the Author:David Aaker is professor of Marketing, Emeritus at the Haas School of Business, University of California Berkeley Trade Books>Trade Paperback>Study Aids>Other Study Aids>Other Study Aids, Content Technologies, Inc. Core >1<

ISBN: 9781428806313

Paperback, [PU: CRAM101], Never HIGHLIGHT a Book Again! Includes all testable terms, concepts, persons, places, and events. Cram101 Just the FACTS101 studyguides gives all of the outlines… Más…

Paperback, [PU: CRAM101], Never HIGHLIGHT a Book Again! Includes all testable terms, concepts, persons, places, and events. Cram101 Just the FACTS101 studyguides gives all of the outlines, highlights, and quizzes for your textbook with optional online comprehensive practice tests. Only Cram101 is Textbook Specific. Accompanies: 9780471415725. This item is printed on demand., Literary Studies: General<

ISBN: 9781428806313

Never HIGHLIGHT a Book Again Includes all testable terms, concepts, persons, places, and events. Cram101 Just the FACTS101 studyguides gives all of the outlines, highlights, and quizzes … Más…

Never HIGHLIGHT a Book Again Includes all testable terms, concepts, persons, places, and events. Cram101 Just the FACTS101 studyguides gives all of the outlines, highlights, and quizzes for your textbook with optional online comprehensive practice tests. Only Cram101 is Textbook Specific. Accompanies: 9780471415725. This item is printed on demand. Books List_Books, [PU: Rico Publications]<