2007, ISBN: 3540714030
[EAN: 9783540714033], Gebraucht, sehr guter Zustand, [SC: 3.15], [PU: Springer Berlin Heidelberg, Berlin, Heidelberg], MATHEMATIK / STATISTIK GEOMETRIE ZEICHNEN EMPIRIE, 24cm VII.; 373. H… Más…
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[ED: Gebunden], [PU: Springer Berlin Heidelberg], Latest developments in conjoint analysis which is the most important multivariate technique in marketing Covers all hot topics in the fie… Más…
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2007, ISBN: 9783540714033
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2007, ISBN: 9783540714033
Methods and Applications, Buch, Hardcover, 4th ed. 2007, [PU: Springer Berlin], Springer Berlin, 2007
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2007, ISBN: 3540714030
[EAN: 9783540714033], Gebraucht, sehr guter Zustand, [SC: 3.15], [PU: Springer Berlin Heidelberg, Berlin, Heidelberg], MATHEMATIK / STATISTIK GEOMETRIE ZEICHNEN EMPIRIE, 24cm VII.; 373. H… Más…
Gustafsson, Anders / Herrmann, Andreas / Huber, Frank (eds.):
Conjoint Measurement - encuadernado, tapa blandaISBN: 9783540714033
[ED: Hardcover], [PU: Springer / Springer Berlin Heidelberg / Springer, Berlin], This fascinating book covers all the recent developments in conjoint analysis. Leading scientists present … Más…
2007
ISBN: 9783540714033
[ED: Gebunden], [PU: Springer Berlin Heidelberg], Latest developments in conjoint analysis which is the most important multivariate technique in marketing Covers all hot topics in the fie… Más…
2007, ISBN: 9783540714033
Springer, 2007-11-28. 4th. Hardcover. Used:Good., Springer, 2007-11-28, 0
2007, ISBN: 9783540714033
Methods and Applications, Buch, Hardcover, 4th ed. 2007, [PU: Springer Berlin], Springer Berlin, 2007
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Detalles del libro - Conjoint Measurement
EAN (ISBN-13): 9783540714033
ISBN (ISBN-10): 3540714030
Tapa dura
Tapa blanda
Año de publicación: 2007
Editorial: Springer Berlin
373 Páginas
Peso: 0,694 kg
Idioma: eng/Englisch
Libro en la base de datos desde 2007-10-06T05:14:56-05:00 (Mexico City)
Página de detalles modificada por última vez el 2023-10-26T06:37:45-06:00 (Mexico City)
ISBN/EAN: 9783540714033
ISBN - escritura alterna:
3-540-71403-0, 978-3-540-71403-3
Mode alterno de escritura y términos de búsqueda relacionados:
Autor del libro: huber andreas, frank andreas, herrmann andreas, andreas fran, gustafsson, will anders, andre herrmann, herausgeber
Título del libro: oder, gustafsson, anders and, method and measurement
Datos del la editorial
Autor: Anders Gustafsson; Andreas Herrmann; Frank Huber
Título: Conjoint Measurement - Methods and Applications
Editorial: Springer; Springer Berlin
373 Páginas
Año de publicación: 2007-09-19
Berlin; Heidelberg; DE
Impreso en
Peso: 0,733 kg
Idioma: Inglés
139,09 € (DE)
142,99 € (AT)
153,50 CHF (CH)
POD
VIII, 373 p. 39 illus.
BB; Marketing; Hardcover, Softcover / Wirtschaft/Werbung, Marketing; Marketing und Vertrieb; Verstehen; Management; Evaluation; Mapping; Market research; Sales; Simulation; calculus; design; development; e-learning; game theory; marketing; modeling; optimization; preference measurement; utility theory; Statistics for Business, Management, Economics, Finance, Insurance; Management; Marketing; Statistics in Business, Management, Economics, Finance, Insurance; Management; Wahrscheinlichkeitsrechnung und Statistik; Wirtschaftswissenschaft, Finanzen, Betriebswirtschaft und Management; Management und Managementtechniken; BB; BC; EA
Conjoint Analysis as an Instrument of Market Research Practice.- Measurement of Price Effects with Conjoint Analysis: Separating Informational and Allocative Effects of Price.- Market Simulation Using a Probabilistic Ideal Vector Model for Conjoint Data.- A Comparison of Conjoint Measurement with Self-Explicated Approaches.- Non-geometric Plackett-Burman Designs in Conjoint Analysis.- On the Influence of the Evaluation Methods in Conjoint Design - Some Empirical Results.- Evolutionary Conjoint.- The Value of Extent-of-Preference Information in Choice-Based Conjoint Analysis.- A Multi-trait Multi-method Validity Test of Partworth Estimates.- Conjoint Preference Elicitation Methods in the Broader Context of Random Utility Theory Preference Elicitation Methods.- Conjoint Choice Experiments: General Characteristics and Alternative Model Specifications.- Optimization-Based and Machine-Learning Methods for Conjoint Analysis: Estimation and Question Design.- The Combinatorial Structure of Polyhedral Choice Based Conjoint Analysis.- Using Conjoint Choice Experiments to Model Consumer Choices of Product Component Packages.- Latent Class Models for Conjoint Analysis.- A Generalized Normative Segmentation Methodology Employing Conjoint Analysis.- Dealing with Product Similarity in Conjoint Simulations.- Sales Forecasting with Conjoint Analysis by Addressing Its Key Assumptions with Sequential Game Theory and Macro-Flow Modeling.Más, otros libros, que pueden ser muy parecidos a este:
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