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Ugbaja, Monica:

Consumer Perception of eCommerce Risks, U.S.A. versus Nigeria - Perceptual Organization Using the Psychometric Paradigm Approach - Pasta blanda

2008, ISBN: 9783639080858

[ED: Taschenbuch / Paperback], [PU: VDM Verlag Dr. Müller], Electronic (eCommerce) related risks are new to the typical consumer, so, it was not yet known how consumers judged the risks… Más…

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ISBN: 9783639080858

Electronic (eCommerce) related risks are new to the typical consumer, so, it was not yet known how consumers judged the risks. Using the psychometric paradigm, respondents were asked to j… Más…

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Monica Ugbaja:
Ugbaja Monica: Consumer Perception of eCommerce Risks, U.S.A - Pasta blanda

2009

ISBN: 9783639080858

Electronic (eCommerce) related risks are new to the typical consumer, so, it was not yet known how consumers judged the risks. Using the psychometric paradigm, respondents were asked to j… Más…

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Consumer Perception of eCommerce Risks U.S.A. versusNigeria - Monica Ugbaja
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Monica Ugbaja:
Consumer Perception of eCommerce Risks U.S.A. versusNigeria - Pasta blanda

ISBN: 9783639080858

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Consumer Perception of eCommerce Risks U.S.A. versusNigeria - Monica Ugbaja
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Monica Ugbaja:
Consumer Perception of eCommerce Risks U.S.A. versusNigeria - Pasta blanda

ISBN: 9783639080858

Consumer Perception of eCommerce Risks U.S.A. versusNigeria ab 78.99 € als Taschenbuch: Perceptual Organization Using the Psychometric Paradigm Approach. Aus dem Bereich: Bücher, Wissensc… Más…

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Detalles del libro
Consumer Perception of eCommerce Risks U.S.A. versusNigeria

Electronic (eCommerce) related risks are new to the typical consumer, so, it was not yet known how consumers judged the risks. Using the psychometric paradigm, respondents were asked to judge the riskiness of various risk objects in a pair-wise fashion using a similarity/dissimilarity scale, e.g., how dissimilar is Risk-object 1 to Risk-object 2 on a scale of 1 to 7? The collected data were analyzed using a Multidimensional Scaling (MDS) technique to infer the set of dimensions across which respondents evaluate risks. The data collection method and analysis aided in answering two research questions: a) the dimensions consumers use when they judge online risks, and, b) how risk perceptions differ across customers from two countries. The study found that consumers employ a fine-grained schema to distinguish and group risks in their minds, characterize risks with more than two dimensions, and that none of the dimensions can be interpreted as pure probability or pure value. Analysis suggests that differences exist in how U.S. and Nigerian subjects view online risks.

Detalles del libro - Consumer Perception of eCommerce Risks U.S.A. versusNigeria


EAN (ISBN-13): 9783639080858
ISBN (ISBN-10): 3639080858
Tapa dura
Tapa blanda
Año de publicación: 2008
Editorial: VDM Verlag Dr. Müller
204 Páginas
Peso: 0,320 kg
Idioma: eng/Englisch

Libro en la base de datos desde 2007-11-20T06:36:53-06:00 (Mexico City)
Página de detalles modificada por última vez el 2023-05-30T19:52:51-06:00 (Mexico City)
ISBN/EAN: 9783639080858

ISBN - escritura alterna:
3-639-08085-8, 978-3-639-08085-8
Mode alterno de escritura y términos de búsqueda relacionados:
Título del libro: versus, nigeria, ecommerce, usa, perception risk, the organization


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