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Marketing Plan for Costa Coffee - Maingi Joe
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Maingi Joe:

Marketing Plan for Costa Coffee - Pasta blanda

2014, ISBN: 3656588007

[EAN: 9783656588009], Neubuch, [SC: 0.0], [PU: GRIN Verlag], Druck auf Anfrage Neuware - Printed after ordering - Project Report from the year 2011 in the subject Business economics - Off… Más…

NEW BOOK. Gastos de envío:Versandkostenfrei. (EUR 0.00) AHA-BUCH GmbH, Einbeck, Germany [51283250] [Rating: 5 (von 5)]
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Joe, Maingi:

Marketing Plan for Costa Coffee - Pasta blanda

2014, ISBN: 9783656588009

GRIN Verlag, Paperback, 24 Seiten, Publiziert: 2014-02-16T00:00:01Z, Produktgruppe: Book, Hersteller-Nr.: 9783656588009, 0.05 kg, Books Global Store, Special Features, Books, Call Centre … Más…

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Maingi Joe:
Marketing Plan for Costa Coffee - Pasta blanda

ISBN: 9783656588009

*Marketing Plan for Costa Coffee* - 1. Auflage / Taschenbuch für 18.95 € / Aus dem Bereich: Bücher, Wissenschaft, Wirtschaftswissenschaft Medien > Bücher nein Buch (kartoniert) Hardcover;… Más…

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Joe, Maingi:
Marketing Plan for Costa Coffee - libro nuevo

2014, ISBN: 3656588007

1. Auflage Kartoniert / Broschiert, with dust cover 11, [PU:GRIN Verlag]

Gastos de envío:Shipping costs within Germany. (EUR 2.95) MARZIES.de Buch- und Medienhandel, 14621 Schönwalde-Glien
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Maingi Joe:
Marketing Plan for Costa Coffee - libro nuevo

ISBN: 9783656588009

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1Dado que algunas plataformas no nos comunican las condiciones de envío y éstas pueden depender del país de entrega, del precio de compra, del peso y tamaño del artículo, de una posible membresía a la plataforma, de una entrega directa por parte de la plataforma o a través de un tercero (Marketplace), etc., es posible que los gastos de envío indicados por eurolibro/terralibro no concuerden con los de la plataforma ofertante.

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Detalles del libro
Marketing Plan for Costa Coffee

Project Report from the year 2011 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: A, University of Wales, Newport,, language: English, abstract: This is a marketing plan for Costa Coffee which is based on the Costa Coffee case study. The marketing plan discussed in this report carries out a detailed analysis and strategic examination of different marketing aspects of Costa Coffee in the UK and in its global markets. The report makes use of various tools and models as described in marketing literature. The report also utilizes a number of techniques by which the entire marketing plan is realized. The major aim of the marketing plan in this report is to demonstrate the insight into strategy development for effective marketing and how to make use of this insight for such marketing plan as discussed in this report. The report conducts a step-by-step examination of Costa Coffee. First of all it conducts the marketing audit of the firm and discusses various aspects of the audit in technical details. Both the micro and macro environments of the company are discussed at length. Next, the report undertakes a detailed SWOT analysis of Costa Coffee to take help to realize a robust marketing plan. After the SWOT analysis, the report moves on to set the marketing objective for Costa Coffee to set its 3 year future marketing plan. The report then discusses the very critical 7 P's of the company or the marketing mix strategies and discusses how the company can capitalize on its present day success. The report then moves on to discuss various aspects of budget allocation for the company's local market as well as its global markets. The report ends with a discussion on controls in the overall marketing plan. Various aspects of controls are discusses, and it is also discussed how the company should continue to improve its decision making processes while closely monitoring its operations.

Detalles del libro - Marketing Plan for Costa Coffee


EAN (ISBN-13): 9783656588009
ISBN (ISBN-10): 3656588007
Tapa dura
Tapa blanda
Año de publicación: 2014
Editorial: GRIN Verlag

Libro en la base de datos desde 2014-10-10T02:07:26-05:00 (Mexico City)
Página de detalles modificada por última vez el 2023-08-15T13:37:17-06:00 (Mexico City)
ISBN/EAN: 9783656588009

ISBN - escritura alterna:
3-656-58800-7, 978-3-656-58800-9
Mode alterno de escritura y términos de búsqueda relacionados:
Título del libro: marketing, coffee, plan weseritz


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