2013, ISBN: 9783658045753

[ED: Taschenbuch], [PU: Springer Fachmedien Wiesbaden], Increasingly, luxury brands join forces with the arts today. Yet, these cross-over collaborations do not constitute a homogeneous s… Más…

[ED: Taschenbuch], [PU: Springer Fachmedien Wiesbaden], Increasingly, luxury brands join forces with the arts today. Yet, these cross-over collaborations do not constitute a homogeneous strategy, but become manifest in manifold forms and appearances. Regardless of their growing practical relevance for the creation of contemporary luxury brands though, the varied forms of Luxury Brand-Art Collaborations (LBACs) have remained largely unexplored to date. Olga Louisa Kastner aims at systematizing the dominating collaborative patterns between luxury brands and the arts. She empirically derives distinct types of LBACs, based on methodically developed attributes and a large number of real cases. Finally, the author describes the main characteristics of the identified types and illustrates them by prototypical cases., DE, [SC: 0.00], Neuware, gewerbliches Angebot, 140, [GW: 192g], 2014, Banküberweisung, PayPal, Sofortüberweisung<

ISBN: 9783658045753

Increasingly, luxury brands join forces with the arts today. Yet, these cross-over collaborations do not constitute a homogeneous strategy, but become manifest in manifold forms and appea… Más…

Increasingly, luxury brands join forces with the arts today. Yet, these cross-over collaborations do not constitute a homogeneous strategy, but become manifest in manifold forms and appearances. Regardless of their growing practical relevance for the creation of contemporary luxury brands though, the varied forms of Luxury Brand-Art Collaborations (LBACs) have remained largely unexplored to date. Olga Louisa Kastner aims at systematizing the dominating collaborative patterns between luxury brands and the arts. She empirically derives distinct types of LBACs, based on methodically developed attributes and a large number of real cases. Finally, the author describes the main characteristics of the identified types and illustrates them by prototypical cases. Trade Books>Trade Paperback>Business>Marketing>Marketing Strategies, Springer Fachmedien Wiesbaden Core >1<

ISBN: 9783658045753

Increasingly, luxury brands join forces with the arts today. Yet, these cross-over collaborations do not constitute a homogeneous strategy, but become manifest in manifold forms and appea… Más…

Increasingly, luxury brands join forces with the arts today. Yet, these cross-over collaborations do not constitute a homogeneous strategy, but become manifest in manifold forms and appearances. Regardless of their growing practical relevance for the creation of contemporary luxury brands though, the varied forms of Luxury Brand-Art Collaborations (LBACs) have remained largely unexplored to date. Olga Louisa Kastner aims at systematizing the dominating collaborative patterns between luxury brands and the arts. She empirically derives distinct types of LBACs, based on methodically developed attributes and a large number of real cases. Finally, the author describes the main characteristics of the identified types and illustrates them by prototypical cases. Fremdsprachige Bücher 21.0 x 14.8 x 0.7 cm , Springer Fachmedien Wiesbaden GmbH, Springer Fachmedien Wiesbaden GmbH<

ISBN: 9783658045753

Increasingly, luxury brands join forces with the arts today. Yet, these cross-over collaborations do not constitute a homogeneous strategy, but become manifest in manifold forms and appea… Más…

Increasingly, luxury brands join forces with the arts today. Yet, these cross-over collaborations do not constitute a homogeneous strategy, but become manifest in manifold forms and appearances. Regardless of their growing practical relevance for the creation of contemporary luxury brands though, the varied forms of Luxury Brand-Art Collaborations (LBACs) have remained largely unexplored to date. Olga Louisa Kastner aims at systematizing the dominating collaborative patterns between luxury brands and the arts. She empirically derives distinct types of LBACs, based on methodically developed attributes and a large number of real cases. Finally, the author describes the main characteristics of the identified types and illustrates them by prototypical cases., Springer Gabler<

2013, ISBN: 9783658045753

Springer Gabler, Taschenbuch, Auflage: 2014, 140 Seiten, Publiziert: 2013-12-20T00:00:01Z, Produktgruppe: Buch, Hersteller-Nr.: NUSTBK20171230-C0126433, 4.2 kg, Verkaufsrang: 3141225, Rec… Más…

Springer Gabler, Taschenbuch, Auflage: 2014, 140 Seiten, Publiziert: 2013-12-20T00:00:01Z, Produktgruppe: Buch, Hersteller-Nr.: NUSTBK20171230-C0126433, 4.2 kg, Verkaufsrang: 3141225, Recht, Kategorien, Bücher, Management, Business & Karriere, Marketing allgemein, Marketing & Verkauf, Marktforschung, Börse & Geld, Taschenbücher, Fremdsprachige Bücher, Featured Categories, Englische Bücher, 7c9a6c79-19ea-4dea-90da-d7d47042d341_2301, 7c9a6c79-19ea-4dea-90da-d7d47042d341_0, Arborist Merchandising Root, Springer Gabler Wirtschaft, acc906d0-2585-4921-a56f-3ff277850936_3301, acc906d0-2585-4921-a56f-3ff277850936_0, Special Features Stores, Springer Gabler, 2013<