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IMPACT OF MARKETING STRATEGIES - AKINYELE SAMUEL TAIWO|ODUTOLA SOPHIA OPEYEMI
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AKINYELE SAMUEL TAIWO|ODUTOLA SOPHIA OPEYEMI:

IMPACT OF MARKETING STRATEGIES - Pasta blanda

2011, ISBN: 3844399267

[EAN: 9783844399264], Nouveau livre, [SC: 15.0], [PU: LAP LAMBERT Academic Publishing], WIRTSCHAFT WERBUNG MARKETING STRATEGIES PROFITABILITY FINANCIAL INSTITUTIONS SERVICE PRODUCTIVITY P… Más…

NEW BOOK. Gastos de envío: EUR 15.00 moluna, Greven, Germany [73551232] [Note: 4 (sur 5)]
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IMPACT OF MARKETING STRATEGIES - AKINYELE SAMUEL TAIWO|ODUTOLA SOPHIA OPEYEMI
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AKINYELE SAMUEL TAIWO|ODUTOLA SOPHIA OPEYEMI:

IMPACT OF MARKETING STRATEGIES - Pasta blanda

2011, ISBN: 3844399267

[EAN: 9783844399264], Neubuch, [PU: LAP LAMBERT Academic Publishing], WIRTSCHAFT WERBUNG MARKETING STRATEGIES PROFITABILITY FINANCIAL INSTITUTIONS SERVICE PRODUCTIVITY PRICE, Dieser Artik… Más…

NEW BOOK. Gastos de envío:Versandkostenfrei. (EUR 0.00) moluna, Greven, Germany [73551232] [Rating: 4 (von 5)]
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IMPACT OF MARKETING STRATEGIES: ON PROFITABILITY OF FINANCIAL INSTITUTIONS IN NIGERIA - SAMUEL TAIWO, AKINYELE, SOPHIA OPEYEMI, ODUTOLA
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SAMUEL TAIWO, AKINYELE, SOPHIA OPEYEMI, ODUTOLA:
IMPACT OF MARKETING STRATEGIES: ON PROFITABILITY OF FINANCIAL INSTITUTIONS IN NIGERIA - Pasta blanda

2011

ISBN: 9783844399264

LAP LAMBERT Academic Publishing, Taschenbuch, 88 Seiten, Publiziert: 2011-05-24T00:00:01Z, Produktgruppe: Buch, 0.31 kg, Recht, Kategorien, Bücher, Management, Business & Karriere, Market… Más…

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IMPACT OF MARKETING STRATEGIES ON PROFITABILITY OF FINANCIAL INSTITUTIONS IN NIGERIA - Samuel Taiwo, Akinyele; Sophia Opeyemi, Odutola
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Samuel Taiwo, Akinyele; Sophia Opeyemi, Odutola:
IMPACT OF MARKETING STRATEGIES ON PROFITABILITY OF FINANCIAL INSTITUTIONS IN NIGERIA - libro nuevo

2011, ISBN: 3844399267

Kartoniert / Broschiert, Protège-cahier 11, [PU:LAP LAMBERT Academic Publishing]

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Samuel Taiwo, Akinyele, and Sophia Opeyemi, Odutola:
Impact of Marketing Strategies - Pasta blanda

2011, ISBN: 9783844399264

Trade paperback, C., New., Trade paperback (US). Glued binding. 88 p., Saarbrucken, [PU: LAP Lambert Academic Publishing]

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IMPACT OF MARKETING STRATEGIES: ON PROFITABILITY OF FINANCIAL INSTITUTIONS IN NIGERIA
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ISBN:

9783844399264


In this research study the techniques used are explored with a view to see the significant impact of marketing as a concept human invention. This involves those activities we enjoyed in order to satisfy our economy needs and wants. Marketing as it were represents a very important factor in any business organization. Questionnaire, which was the primary source of data selection, was used as the survey instrument for the collection of data while secondary data were drawn from textbooks, journals and the internet. T-test and Pearson's Product Moment Correlation were used to test the hypothesis. Among the major findings are: (i) To know if effective marketing strategies have a positive correlation with the quality of marketing management practice. (ii) To know if marketing strategies creates awareness to customers. (iii) To know if profitability is dependent on marketing strategies. (iv)To ascertain that competitive marketing strategies have a positive impact on banks. The recommendations will focus on what can be done to improve marketing strategies thereby increasing profit for a better business environment placing emphasis on the importance of marketing strategies.

Detalles del libro - IMPACT OF MARKETING STRATEGIES: ON PROFITABILITY OF FINANCIAL INSTITUTIONS IN NIGERIA


EAN (ISBN-13): 9783844399264
ISBN (ISBN-10): 3844399267
Tapa dura
Tapa blanda
Año de publicación: 2011
Editorial: LAP LAMBERT Academic Publishing

Libro en la base de datos desde 2009-10-27T00:51:01-06:00 (Mexico City)
Página de detalles modificada por última vez el 2023-08-10T15:39:40-06:00 (Mexico City)
ISBN/EAN: 9783844399264

ISBN - escritura alterna:
3-8443-9926-7, 978-3-8443-9926-4

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