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Michael R. Czinkota:

International Marketing Strategy: Environmental Assessment and Entry Strategies: A Reader (Dryden Press Series in Marketing) - Pasta blanda

ISBN: 0030983738

[SR: 4564121], Taschenbuch, [EAN: 9780030983733], South-Western, South-Western, Book, [PU: South-Western], South-Western, 58288011, Weltweit, 58319011, Marketing, 58316011, Marketing & Ve… Más…

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Michael R. Czinkota:

International Marketing Strategy: Environmental Assessment and Entry Strategies: A Reader (Dryden Press Series in Marketing) - Pasta blanda

ISBN: 0030983738

[SR: 4548372], Taschenbuch, [EAN: 9780030983733], South-Western, South-Western, Book, [PU: South-Western], South-Western, 58288011, Weltweit, 58319011, Marketing, 58316011, Marketing & Ve… Más…

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Michael R. Czinkota:
International Marketing Strategy: Environmental Assessment and Entry Strategies: A Reader (Dryden Press Series in Marketing) - Pasta blanda

ISBN: 0030983738

[SR: 4548372], Taschenbuch, [EAN: 9780030983733], South-Western, South-Western, Book, [PU: South-Western], South-Western, 58288011, Weltweit, 58319011, Marketing, 58316011, Marketing & Ve… Más…

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Ilkka A. Ronkainen; Michael R. Czinkota:
International Marketing Strategy - Pasta blanda

ISBN: 0030983738

[EAN: 9780030983733], Gebraucht, sehr guter Zustand, [PU: Dryden Press], A copy that has been read, but remains in excellent condition. Pages are intact and are not marred by notes or hig… Más…

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Czinkota, Michael R. and Ronkainen, Ilkka A.:
International Marketing Strategy: A Reader (Dryden Press Series in Marketing) - Pasta blanda

1993, ISBN: 0030983738

[EAN: 9780030983733], [PU: South-Western], Business & Economics|Exports & Imports, Business & Economics|General, Fast Dispatch. Expedited UK Delivery Available. Excellent Customer Service.

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1Dado que algunas plataformas no nos comunican las condiciones de envío y éstas pueden depender del país de entrega, del precio de compra, del peso y tamaño del artículo, de una posible membresía a la plataforma, de una entrega directa por parte de la plataforma o a través de un tercero (Marketplace), etc., es posible que los gastos de envío indicados por eurolibro/terralibro no concuerden con los de la plataforma ofertante.

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Detalles del libro
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ISBN:

0030983738


This reader deals with the environment, external and internal strategic dimensions and implementation considerations from the viewpoint of the new entrant into the international market. Exporting, from the standpoint of both smaller and medium-sized firms, is given primary emphasis. Features: * Theoretical and pragmatic viewpoints are reflected, to encourage a thorough understanding of foreign market entry requirements, opportunities and strategies. * The first section, on the environment, outlines the growing interdependencies and linkages that make all firms part of international marketing. Trading blocs and international trade relationships are illustrated using the EC, the former communist bloc, the U.S. and Japan as examples. * Government assistance to firms in the start-up phase of international market entry is highlighted in the second section. These chapters include overviews of export promotion, with detail on who is helped and who isn't. * Chapter 8 presents a detailed study of a state government's efforts in export promotion. * Part 3 studies the factors affecting a firm's decision to internationalize or not. It also deals with the challenges that might be unfamiliar to firms which only market domestically. * Part 4 examines cost factors and competitive factors in light of globalized marketing. Product development, distribution, and trading companies are also among the topics included in this discussion of the impact of globalization.

Detalles del libro - International Marketing Strategy: A Reader (Dryden Press Series in Marketing)


EAN (ISBN-13): 9780030983733
ISBN (ISBN-10): 0030983738
Tapa blanda
Año de publicación: 1993
Editorial: South-Western

Libro en la base de datos desde 2007-10-16T08:31:44-05:00 (Mexico City)
Página de detalles modificada por última vez el 2018-11-22T09:16:21-06:00 (Mexico City)
ISBN/EAN: 0030983738

ISBN - escritura alterna:
0-03-098373-8, 978-0-03-098373-3
Mode alterno de escritura y términos de búsqueda relacionados:
Autor del libro: czinkota, ronkainen
Título del libro: international marketing strategy, market entry strategies

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