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Shiny Objects Marketing: Using Simple Human Instincts to Make Your Brand Irresistible - libro usado

ISBN: 9780470527726

What will stop your customers dead in their tracks to take notice of your product? What will make them want to take a closer look? How do you get them to reach out and touch your product,… Más…

What will stop your customers dead in their tracks to take notice of your product? What will make them want to take a closer look? How do you get them to reach out and touch your product, grab it, and not let go?The answer to all these questions, says David LaBonte, is contained in the deceptively simple Shiny Objects Marketing principle: "People, as all creatures, are innately attracted to shiny objects. If you can make your brand, product, or service a shiny object to your What will stop your customers dead in their tracks to take notice of your product? What will make them want to take a closer look? How do you get them to reach out and touch your product, grab it, and not let go?The answer to all these questions, says David LaBonte, is contained in the deceptively simple Shiny Objects Marketing principle: "People, as all creatures, are innately attracted to shiny objects. If you can make your brand, product, or service a shiny object to your customers and prospects, you'll be immensely successful." In Shiny Objects Marketing, LaBonte shows you how to turn your products and services into your customers' irresistible shiny objects. LaBonte explains exactly what makes a shiny object-it grabs attention, drives curiosity, demands to be touched, and ultimately demands to be bought. He identifies the obstacles inside and outside of a company that get in the way of a shiny object and provides strategies to make your shiny object stand out among the many others already out there. Using simple models, case studies and examples, as well as interviews with marketers, he explains how to put these concepts to work in the real world, analyzing in detail actual marketing programs that were successful because they used these principles?s well as programs that flopped because they ignored them. And he provides the tools'such as the Shiny Object Quadrants and the Five Shiny Object Facets-to apply these successful techniques to any product or service. While other marketing concepts use meaningless buzzwords, worn out clich's, and impossible-to-replicate programs, Shiny Objects Marketing is simple, relatable, and real-regardless of your marketing experience or budget. Properly applied, the principles explained in Shiny Objects Marketing can change the way you market your brand, product, or serviceforever. EBooks, Books~~Business & Economics~~Marketing~~General, Shiny-Objects-Marketing~~David-LaBonte, , , , , , , , , , Wiley<

BarnesandNoble.com

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Shiny Objects Marketing - David A. LaBonte

MUESTRA

(*)

David A. LaBonte:
Shiny Objects Marketing - libro nuevo

4, ISBN: 9780470527726

Shiny Objects Marketing has given us a dramatic new insight into what our customers want and how to make our service a shiny object."-Michael Purcell, Senior Vice President, Product Devel… Más…

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Shiny Objects Marketing - Wiley

MUESTRA

(*)

Wiley:
Shiny Objects Marketing - libro nuevo

2009, ISBN: 9780470527726

Shiny Objects Marketing has given us a dramatic new insight into what our customers want and how to make our service a shiny object." Michael Purcell, Senior Vice President, Product Devel… Más…

hive.co.uk

MPN: , SKU 10119594 Gastos de envío:zzgl. Versandkosten, más gastos de envío
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(*) Libro agotado significa que este título no está disponible por el momento en alguna de las plataformas asociadas que buscamos.

Shiny Objects Marketing (eBook, ePUB) - LaBonte, David A.

(*)

LaBonte, David A.:
Shiny Objects Marketing (eBook, ePUB) - libro nuevo

ISBN: 9780470527726

"Shiny Objects Marketing has given us a dramatic new insightinto what our customers want and how to make our service a shinyobject."-Michael Purcell, Senior Vice President, ProductDevelop… Más…

Buecher.de

Nr. 37293794 Gastos de envío:, , zzgl. Versandkosten, más gastos de envío
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(*) Libro agotado significa que este título no está disponible por el momento en alguna de las plataformas asociadas que buscamos.

Shiny Objects Marketing - David A. LaBonte

MUESTRA

(*)

David A. LaBonte:
Shiny Objects Marketing - Primera edición

2009, ISBN: 9780470527726

Using Simple Human Instincts to Make Your Brand Irresistible, [ED: 1], 1., Auflage, eBook Download (EPUB,PDF), eBooks, [PU: John Wiley & Sons]

lehmanns.de

Gastos de envío:Download sofort lieferbar, , Versandkostenfrei innerhalb der BRD (EUR 0.00)
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(*) Libro agotado significa que este título no está disponible por el momento en alguna de las plataformas asociadas que buscamos.

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Shiny Objects Marketing: Using Simple Human Instincts to Make Your Brand Irresistible - libro usado

ISBN: 9780470527726

What will stop your customers dead in their tracks to take notice of your product? What will make them want to take a closer look? How do you get them to reach out and touch your product,… Más…

What will stop your customers dead in their tracks to take notice of your product? What will make them want to take a closer look? How do you get them to reach out and touch your product, grab it, and not let go?The answer to all these questions, says David LaBonte, is contained in the deceptively simple Shiny Objects Marketing principle: "People, as all creatures, are innately attracted to shiny objects. If you can make your brand, product, or service a shiny object to your What will stop your customers dead in their tracks to take notice of your product? What will make them want to take a closer look? How do you get them to reach out and touch your product, grab it, and not let go?The answer to all these questions, says David LaBonte, is contained in the deceptively simple Shiny Objects Marketing principle: "People, as all creatures, are innately attracted to shiny objects. If you can make your brand, product, or service a shiny object to your customers and prospects, you'll be immensely successful." In Shiny Objects Marketing, LaBonte shows you how to turn your products and services into your customers' irresistible shiny objects. LaBonte explains exactly what makes a shiny object-it grabs attention, drives curiosity, demands to be touched, and ultimately demands to be bought. He identifies the obstacles inside and outside of a company that get in the way of a shiny object and provides strategies to make your shiny object stand out among the many others already out there. Using simple models, case studies and examples, as well as interviews with marketers, he explains how to put these concepts to work in the real world, analyzing in detail actual marketing programs that were successful because they used these principles?s well as programs that flopped because they ignored them. And he provides the tools'such as the Shiny Object Quadrants and the Five Shiny Object Facets-to apply these successful techniques to any product or service. While other marketing concepts use meaningless buzzwords, worn out clich's, and impossible-to-replicate programs, Shiny Objects Marketing is simple, relatable, and real-regardless of your marketing experience or budget. Properly applied, the principles explained in Shiny Objects Marketing can change the way you market your brand, product, or serviceforever. EBooks, Books~~Business & Economics~~Marketing~~General, Shiny-Objects-Marketing~~David-LaBonte, , , , , , , , , , Wiley<

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David A. LaBonte:

Shiny Objects Marketing - libro nuevo

4, ISBN: 9780470527726

Shiny Objects Marketing has given us a dramatic new insight into what our customers want and how to make our service a shiny object."-Michael Purcell, Senior Vice President, Product Devel… Más…

- E-Book zum download Gastos de envío: EUR 0.00

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Wiley:
Shiny Objects Marketing - libro nuevo

2009

ISBN: 9780470527726

Shiny Objects Marketing has given us a dramatic new insight into what our customers want and how to make our service a shiny object." Michael Purcell, Senior Vice President, Product Devel… Más…

- MPN: , SKU 10119594 Gastos de envío:zzgl. Versandkosten, más gastos de envío

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4

Shiny Objects Marketing (eBook, ePUB) - LaBonte, David A.

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LaBonte, David A.:
Shiny Objects Marketing (eBook, ePUB) - libro nuevo

ISBN: 9780470527726

"Shiny Objects Marketing has given us a dramatic new insightinto what our customers want and how to make our service a shinyobject."-Michael Purcell, Senior Vice President, ProductDevelop… Más…

- Nr. 37293794 Gastos de envío:, , zzgl. Versandkosten, más gastos de envío

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5

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por lehmanns.de

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David A. LaBonte:
Shiny Objects Marketing - Primera edición

2009, ISBN: 9780470527726

Using Simple Human Instincts to Make Your Brand Irresistible, [ED: 1], 1., Auflage, eBook Download (EPUB,PDF), eBooks, [PU: John Wiley & Sons]

- Gastos de envío:Download sofort lieferbar, , Versandkostenfrei innerhalb der BRD (EUR 0.00)

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Datos bibliográficos del mejor libro coincidente

Detalles del libro

Shiny Objects Marketing

Autor:	LaBonte, David 160;A.
Título:	Shiny Objects Marketing
ISBN:	0470527722

Detalles del libro - Shiny Objects Marketing

EAN (ISBN-13): 9780470527726
ISBN (ISBN-10): 0470527722
Año de publicación: 2009
Editorial: Wiley, J
224 Páginas
Idioma: eng/Englisch

Libro en la base de datos desde 2012-03-11T05:43:03-06:00 (Mexico City)
Página de detalles modificada por última vez el 2016-01-14T20:06:19-06:00 (Mexico City)
ISBN/EAN: 0470527722

ISBN - escritura alterna:
0-470-52772-2, 978-0-470-52772-6
Mode alterno de escritura y términos de búsqueda relacionados:
Autor del libro: labonte, labonté

Datos del la editorial

Autor: David A. LaBonte
Título: Shiny Objects Marketing - Using Simple Human Instincts to Make Your Brand Irresistible
Editorial: John Wiley & Sons
224 Páginas
Año de publicación: 2009-04-16
Idioma: Inglés
15,99 € (DE)

EA; E101; E-Book; Nonbooks, PBS / Wirtschaft/Werbung, Marketing; Marketing und Vertrieb; Marketing; Marketing u. Vertrieb; Marketing & Sales; Business & Management; Wirtschaft u. Management; Marketing u. Vertrieb

About the Author. Preface. What's the Big Deal? Chapter 1: What Can You Expect from This Book? Chapter 2: Origins of Shiny Objects. Chapter 3: Why Are We Attracted to Shiny Objects? Chapter 4: Shiny Objects in Our Lives. Chapter 5: Traditional Persuasion Theory versus ShinyObjects. Chapter 6: Shiny Object Quadrants. Chapter 7: Five Facets of Shiny Objects. Chapter 8: Brands as Shiny Objects. Chapter 9: What Gets in the Way of Shiny Objects? Chapter 10. In a Room Full of Shiny Objects, How Do You GetYours Noticed? Chapter 11. Now What? References. Index.

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