1984, ISBN: 9780470823668
The Olympics are the quintessential athletic competition. But beyond athletics lies a network of investment, organization, and case studies in leadership. For sponsors, a key byproduct of… Más…
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2008, ISBN: 9780470823668
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2008, ISBN: 0470823666
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ISBN: 9780470823668
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ISBN: 9780470823668
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1984, ISBN: 9780470823668
The Olympics are the quintessential athletic competition. But beyond athletics lies a network of investment, organization, and case studies in leadership. For sponsors, a key byproduct of… Más…
Davis, John A.:
The Olympic Games Effect: How Sports Marketing Builds Strong Brands - encuadernado, tapa blanda2008, ISBN: 9780470823668
John Wiley & Sons, Hardcover, 360 Seiten, Publiziert: 2008-09-30T00:00:01Z, Produktgruppe: Book, 0.68 kg, Call Centre Management, Management, Business, Finance & Law, Subjects, Books, Bra… Más…
2008
ISBN: 0470823666
[EAN: 9780470823668], Used, fair, [PU: John Wiley & Sons], SPORTS & OUTDOOR RECREATION, Jacket, This is an ex-library book and may have the usual library/used-book markings inside.This bo… Más…
ISBN: 9780470823668
Wiley. Used - Good. Good condition. Good dust jacket. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a… Más…
ISBN: 9780470823668
Wiley. Hardcover. VERY GOOD. Light rubbing wear to cover, spine and page edges. Very minimal writing or notations in margins not affecting the text. Possible clean ex-library copy, with… Más…
Datos bibliográficos del mejor libro coincidente
Detalles del libro - The Olympic Games Effect: How Sports Marketing Builds Strong Brands
EAN (ISBN-13): 9780470823668
ISBN (ISBN-10): 0470823666
Tapa dura
Año de publicación: 2008
Editorial: John Wiley & Sons
350 Páginas
Peso: 0,671 kg
Idioma: eng/Englisch
Libro en la base de datos desde 2008-10-07T11:13:03-05:00 (Mexico City)
Página de detalles modificada por última vez el 2024-02-11T02:52:44-06:00 (Mexico City)
ISBN/EAN: 0470823666
ISBN - escritura alterna:
0-470-82366-6, 978-0-470-82366-8
Mode alterno de escritura y términos de búsqueda relacionados:
Autor del libro: john davis, brands, strong
Título del libro: sports marketing, olympic games, the marketing sport, brands, john davis
Datos del la editorial
Autor: John A. Davis
Título: The Olympic Games Effect - How Sports Marketing Builds Strong Brands
Editorial: John Wiley & Sons
Año de publicación: 2008-09-30
Peso: 0,674 kg
Idioma: Inglés
25,90 € (DE)
Not available (reason unspecified)
BB; GB; Hardcover, Softcover / Wirtschaft/Werbung, Marketing; Betriebswirtschaft und Management; Marketing
Acknowledgments. Introduction. Section I: 3,700 years of Olympic Tradition, 100 Years of Olympic Marketing. Chapter 1: The Olympic Dream. Chapter 2: How the Olympics Make Us Feel. Chapter 3: The Ever-Changing Olympics. Chapter 4: The Sports and Politics Cocktail--Drinking from the Olympic Firehouse. Chapter 5: Section I: Sponsorship Preparation Questions. Section II: When Things Go Well. Chapter 6: Global stage. Chapter 7: Olympic Halo Effect: Long-Term and Short-Term. Chapter 8: David vs. Goliath - Those Delightful Surprises. Chapter 9: Section II: Sponsorship Preparation Questions. Section III: When Things Go Wrong. Chapter 10: Marketing Disasters. Chapter 11: Section III: Sponsorship Preparation Questions. Section IV: Winning Marketing Gold: Work Like Crazy. Chapter 12: Sponsorship. Chapter 13: Section IV: Sponsorship Preparation Questions. Section V: Training for Olympic Marketing Victory. Chapter 14: Customers. Chapter 15: Creative Execution. Chapter 16: Marketing Communications. Chapter 17: Is Your Company in Shape for Olympics Marketing? Chapter 18: Key Lessons from 100 Years of Olympic Marketing. Chapter 19: Section V: Sponsorship Preparation Questions. Endnotes and Credits. Index.Más, otros libros, que pueden ser muy parecidos a este:
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