1999, ISBN: 9780471987635
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1999, ISBN: 9780471987635
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1999, ISBN: 9780471987635
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1999, ISBN: 9780471987635
How Your Company Can Prosper Year After Year, Buch, Hardcover, [PU: John Wiley & Sons Inc], John Wiley & Sons Inc, 1999
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1999, ISBN: 9780471987635
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Wiley, Hardcover, Auflage: 1, 300 Seiten, Publiziert: 1999-01-28T00:00:01Z, Produktgruppe: Book, 0.64 kg, Verkaufsrang: 1860634, Political Economy, Economics, Business, Finance & Law, Sub… Más…
Tichy, Noel M. Charan, Ram:
Every Business is a Growth Business: How Your Company Can Prosper Year After Year - Primera edición1999, ISBN: 9780471987635
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Wiley, Hardcover, Auflage: 1, 300 Seiten, Publiziert: 1999-01-28T00:00:01Z, Produktgruppe: Book, 0.64 kg, Verkaufsrang: 1860634, Political Economy, Economics, Business, Finance & Law, Sub… Más…
1999
ISBN: 9780471987635
Pasta dura
Wiley, Hardcover, Auflage: 1, 300 Seiten, Publiziert: 1999-01-28T00:00:01Z, Produktgruppe: Book, 0.64 kg, Verkaufsrang: 1860634, Political Economy, Economics, Business, Finance & Law, Sub… Más…
1999, ISBN: 9780471987635
How Your Company Can Prosper Year After Year, Buch, Hardcover, [PU: John Wiley & Sons Inc], John Wiley & Sons Inc, 1999
ISBN: 9780471987635
hardback, [PU: Wiley]
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Charan and Tichy assert that growth requires sticking to two principles: "strategy from the outside in" and "changing the genetic code". The first means putting yourself in your customers' shoes and asking what their needs are and how they are changing. From this perspective, a company can redefine its market and come up with creative ways to expand demand. The second principle, changing the genetic code, means revamping the corporate culture so that a new mindset for growth can thrive. As anyone who has ever worked in a company knows, corporate culture is a hard thing to overhaul. The book gives concrete steps to make that happen; sometimes it requires whole new leadership.
Charan, who has been on the faculty of the Harvard Business School and Northwestern University, and Tichy, a professor at the University of Michigan Business School, speak from experience. They've advised companies such as Royal Dutch/Shell and Mercedes-Benz. One of their heroes is the late Roberto Goizueta of Coca-Cola. When Goizueta took over, the company was on cruise control. It dominated the US soft-drink industry--a market that many experts believed was mature with nowhere to grow. Under conventional thinking, Coca-Cola was maxed out: it would do well just to defend each tenth of a per cent of market share against archrival PepsiCo. But in the 1980s, Goizueta framed the question of market share in a different way. Goizueta got his top executives to see that globally, Coca-Cola accounted for less than 2 ounces of the 64 ounces of fluid that each of the world's 4.4 billion people drank on average every day. In one simple stroke, he redefined the market and opened vast new areas of opportunity for his company. Coca-Cola became an immensely successful growth company under his leadership. Similar stories about Compaq, Citibank, and other companies abound. Every Business Is a Growth Business is an inspiring and practical book for business leaders looking to grow their company. --Dan Ring
Detalles del libro - Every Business is a Growth Business
EAN (ISBN-13): 9780471987635
ISBN (ISBN-10): 0471987638
Tapa dura
Año de publicación: 1999
Editorial: John Wiley & Sons Inc
Libro en la base de datos desde 2007-07-11T12:44:05-05:00 (Mexico City)
Página de detalles modificada por última vez el 2024-01-10T11:04:48-06:00 (Mexico City)
ISBN/EAN: 0471987638
ISBN - escritura alterna:
0-471-98763-8, 978-0-471-98763-5
Mode alterno de escritura y términos de búsqueda relacionados:
Autor del libro: ram, tichy noel, charan, tich
Título del libro: every business growth, prosper, tichy, after
Datos del la editorial
Autor: Ram Charan; Noel M. Tichy
Título: Every Business is a Growth Business - How Your Company Can Prosper Year After Year
Editorial: John Wiley & Sons
342 Páginas
Año de publicación: 1999-01-28
Peso: 0,660 kg
Idioma: Inglés
77,90 € (DE)
Not available (reason unspecified)
180mm x 237mm x 26mm
BB; GB; Hardcover, Softcover / Wirtschaft/Management; Betriebswirtschaft und Management; Unternehmenswachstum; Wirtschaft / Betriebswirtschaft; Unternehmensentwicklung; Unternehmenswachstum; Unternehmensentwicklung
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