ISBN: 074944259X

From the top celebrities who have publicly slated their sponsor's products to corporate photocalls that were a disaster waiting to happen, Talespin entertainingly exposes some of the worl… Más…

From the top celebrities who have publicly slated their sponsor's products to corporate photocalls that were a disaster waiting to happen, Talespin entertainingly exposes some of the world's most infamous and also unreported PR disasters, showing how crisis management helped or hindered, including: Martha Stewart's insider trading scandal; Don Corning breast implants; Starbucks and 9/11; 7UP's sponsorship of Roy Keane; Coca-Cola and Pepsi - pollution in India; Nestle and Ethiopia's debt; the unsafe Ford Explorer; Berlosconi and his Nazi jibe; David Beckham v. Alex Ferguson; Vodafone and the streakers; Esso Australia; William Hague's charisma crisis; McDonald's McLibel case; Wan Dan and the China News Agency; Tony Blair and the David Kelly affair; South Africa's Nando's; the Sydney Olympics; Proctor & Gamble and Satanism; Microsoft's Windows XP; the UK royal family; Abercrombie & Fitch's thongs... Talespin features all these, plus many more telling tales from the worlds of politics, sports, music, business, media and big brands. business,business and investing,economics,marketing and sales,public relations Marketing & Sales, Kogan Page, Limited<

ISBN: 9780749442590

Kogan Page Business Books. Hardcover. GOOD. Spine creases, wear to binding and pages from reading. May contain limited notes, underlining or highlighting that does affect the text. Poss… Más…

Kogan Page Business Books. Hardcover. GOOD. Spine creases, wear to binding and pages from reading. May contain limited notes, underlining or highlighting that does affect the text. Possible ex library copy, that’ll have the markings and stickers associated from the library. Accessories such as CD, codes, toys, may not be included., Kogan Page Business Books<

ISBN: 9780749442590

Kogan Page. Used - Good. Shows some signs of wear, and may have some markings on the inside. 100% Money Back Guarantee. Shipped to over one million happy customers. Your purchase benefi… Más…

Kogan Page. Used - Good. Shows some signs of wear, and may have some markings on the inside. 100% Money Back Guarantee. Shipped to over one million happy customers. Your purchase benefits world literacy!, Kogan Page<

ISBN: 9780749442590

Kogan Page. Used - Very Good. Ships from the UK. Former Library book. Great condition for a used book! Minimal wear. 100% Money Back Guarantee. Your purchase also supports literacy char… Más…

Kogan Page. Used - Very Good. Ships from the UK. Former Library book. Great condition for a used book! Minimal wear. 100% Money Back Guarantee. Your purchase also supports literacy charities., Kogan Page<

2004, ISBN: 9780749442590

Kogan Page, 2004. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition., Kogan Page, 2004