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Applied Public Relations: Cases in Stakeholder Management (Routledge Communication Series) - Lamb, Lawrence F. McKee, Kathy Brittain
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Lamb, Lawrence F. McKee, Kathy Brittain:

Applied Public Relations: Cases in Stakeholder Management (Routledge Communication Series) - Primera edición

2004, ISBN: 9780805846072

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Routledge, Paperback, Auflage: 1, 276 Seiten, Publiziert: 2004-08-14T00:00:01Z, Produktgruppe: Book, 0.39 kg, Verkaufsrang: 6182571, Management & Leadership, Business & Money, Subjects, B… Más…

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Larry F. Lamb; Kathy Brittain McKee; Lawrence F. Lamb:

Applied Public Relations : Cases in Stakeholder Management - Pasta blanda

2004, ISBN: 9780805846072

Routledge, 2004. Paperback. Good. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed., Rout… Más…

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Lamb, Lawrence F.; McKee, Kathy Brittain:
Applied Public Relations: Cases in Stakeholder Management (Routledge Communication Series) - Pasta blanda

2004

ISBN: 0805846077

[EAN: 9780805846072], Gebraucht, guter Zustand, [PU: Routledge], Books

NOT NEW BOOK. Gastos de envío: EUR 68.68 Your Online Bookstore, Houston, TX, U.S.A. [55604094] [Rating: 5 (von 5)]
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Lamb, Lawrence F.:
Applied Public Relations: Cases in Stakeholder Management (Routledge Communication Series) - Pasta blanda

2004, ISBN: 0805846077

[EAN: 9780805846072], Neubuch, [PU: Routledge], In Never used condition, Books

NEW BOOK. Gastos de envío: EUR 31.55 Byrd Books, Austin, TX, U.S.A. [83414208] [Rating: 5 (von 5)]
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Lamb, Lawrence F.:
Applied Public Relations: Cases in Stakeholder Management (Routledge Communication Series) - Pasta blanda

2004, ISBN: 0805846077

[EAN: 9780805846072], Neubuch, [PU: Brand: Routledge], Books

NEW BOOK. Gastos de envío: EUR 30.17 Hafa Adai Books, Moncks Corner, SC, U.S.A. [82795001] [Rating: 5 (von 5)]

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Detalles del libro
Applied Public Relations: Cases in Stakeholder Management (Routledge Communication Series)

Lamb and McKee have placed special emphasis on public relations as a strategic management function that must coordinate its planning and activities with several organizational units - human resources, marketing, legal counsel, finance, operations, and others. A commitment to the ethical practice of public relations underlies the book, and students are challenged not only to assess the effectiveness of the practices outlined but also to understand the ethical implications of those choices. With its scope and orientation, the text is appropriate for use in undergraduate courses on public-relations management, public-relations cases and campaigns or business management or integrated-communication management.

Detalles del libro - Applied Public Relations: Cases in Stakeholder Management (Routledge Communication Series)


EAN (ISBN-13): 9780805846072
ISBN (ISBN-10): 0805846077
Tapa blanda
Año de publicación: 2004
Editorial: Routledge
276 Páginas
Peso: 0,386 kg
Idioma: eng/Englisch

Libro en la base de datos desde 2007-04-23T09:32:10-05:00 (Mexico City)
Página de detalles modificada por última vez el 2024-02-20T08:55:58-06:00 (Mexico City)
ISBN/EAN: 0805846077

ISBN - escritura alterna:
0-8058-4607-7, 978-0-8058-4607-2
Mode alterno de escritura y términos de búsqueda relacionados:
Autor del libro: lamb, kathy lawrence, mckee
Título del libro: applied public relations cases stakeholder management, case management, lea


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