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Strategy in Advertising: Matching Media and Messages to Markets and Motivations (NTC Business Books) - encuadernado, tapa blanda

1995, ISBN: 0844230146

[EAN: 9780844230146], Gebraucht, sehr guter Zustand, [PU: -], Strategy in Advertising: Matching Media and Messages to Markets and Motivations (NTC Business Books) This book is in very goo… Más…

NOT NEW BOOK. Gastos de envío: EUR 1.70 AwesomeBooks, Wallingford, United Kingdom [51737811] [Rating: 5 (von 5)]
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Bogart, L:

Strategy in Advertising: Matching Media and Messages to Markets and Motivations - encuadernado, tapa blanda

1996, ISBN: 0844230146

[EAN: 9780844230146], Gebraucht, [PU: McGraw-Hill Contemporary], BUSINESS, This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback cover… Más…

NOT NEW BOOK. Gastos de envío: EUR 5.50 Anybook Ltd., Lincoln, United Kingdom [312675] [Rating: 5 (von 5)]
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Bogart, L.:
Strategy in Advertising: Matching Media and Messages to Markets and Motivations - encuadernado, tapa blanda

1996

ISBN: 9780844230146

NTC Business Books, 1996. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In fair condition, suitable as a study copy.… Más…

Gastos de envío: EUR 10.00 Anybook Ltd
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Bogart, Leo:
Strategy in Advertising: Matching Media and Messages to Markets and Motivations (NTC Business Books) - encuadernado, tapa blanda

1995, ISBN: 0844230146

[EAN: 9780844230146], [SC: 2.99], [PU: Ntc Pub Group], Gut/Very good: Buch bzw. Schutzumschlag mit wenigen Gebrauchsspuren an Einband, Schutzumschlag oder Seiten. / Describes a book or du… Más…

Gastos de envío: EUR 2.99 medimops, Berlin, Germany [55410863] [Beoordeling: 5 (van 5)]
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Leo Bogart:
Strategy in Advertising : Matching Media and Messages to Markets and Motivations - encuadernado, tapa blanda

1995, ISBN: 9780844230146

McGraw-Hill/Contemporary, 1995. Hardcover. Like New. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is n… Más…

Gastos de envío: EUR 10.69 ThriftBooks

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Detalles del libro
Strategy in Advertising: Matching Media and Messages to Markets and Motivations (NTC Business Books)

Strategy in Advertising: Matching Media and Messages to Markets and Motivations ties the many different strands of a successful advertising/marketing communications program into a coherent, strategic whole.
Rapidly evolving communications technology has driven great changes in marketing practice. But the "big job" of advertising remains the same - developing the right message and using the right medium to reach the right market in order to get the best possible return on an advertising investment. That's what a well-planned and well-executed advertising strategy provides. And Strategy in Advertising: Matching Media and Messages to Markets and Motivations gives you all the practical guidance you'll need to reach that goal.

Detalles del libro - Strategy in Advertising: Matching Media and Messages to Markets and Motivations (NTC Business Books)


EAN (ISBN-13): 9780844230146
ISBN (ISBN-10): 0844230146
Tapa dura
Año de publicación: 1995
Editorial: NTC Publishing Group

Libro en la base de datos desde 2008-02-24T08:44:29-06:00 (Mexico City)
Página de detalles modificada por última vez el 2024-02-15T07:59:28-06:00 (Mexico City)
ISBN/EAN: 0844230146

ISBN - escritura alterna:
0-8442-3014-6, 978-0-8442-3014-6
Mode alterno de escritura y términos de búsqueda relacionados:
Autor del libro: leo bogart, per leo, bogaert
Título del libro: motivation books, strategy advertising, the medium the message, media message, ntc, advertising media and markets


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