2010, ISBN: 9781141029617

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New Age International (P) Limited, 2010. First edition. Hardcover. New. .. .. Analysis of Customer Satisfaction Data provides an in-depth look at customer satisfaction research, includi… Más…

New Age International (P) Limited, 2010. First edition. Hardcover. New. .. .. Analysis of Customer Satisfaction Data provides an in-depth look at customer satisfaction research, including a comprehensive overview of sophisticated techniques, interpretation, and results presentation. Written by industry leaders with years of experience consulting top companies such as General Motors, Bank of America, Xerox, and Motorola, this book offers a step-by-step approach to customer loyalty research in an advanced yet understandable format. ``Anyone looking for a comprehensive overview of advanced analytical techniques in the area of customer satisfaction research that is rigorous, without being overwhelming, will find a rich resource in this very readable book.`` Al Grabenstein, Vice President, Corporate Marketing-Research & Consulting, Comerica Incorporated. ``This book is a must read for anyone who is developing a customer satisfaction survey.`` Richard Yorio, Customer Satisfaction and Loyalty Manager, Xerox Corporation. This special low-priced edition is for sale in India, Bangladesh, Bhutan, Maldives, Nepal, Myanmar, Pakistan and Sri Lanka only. Printed Pages: 264., New Age International (P) Limited, 2010, Viva Books Private Limited, 2010. First edition. Paperback. New. .. .. Description: David M. Kreps’s Microeconomics for Managers is based on an extraordinarily successful course taught to first-year MBAs at Stanford’s Graduate School of Business. It represents the most modern text available for Managerial Economics. Stressing game theory and strategic thinking, the book underscores the connections between contemporary microeconomics and the business world of the twenty-first century. Often driven by lengthy, integrated case studies, the narrative shows prospective managers how economic models can yield practical answers to common business problems. Key Features of Microeconomics for Managers: • It stresses game theory and strategic decision- making. • The narrative is driven by case studies and reference to actual companies and industries, among them General Motors, United Airlines, Microsoft, Amazon com, and Xerox • Certain chapters are sure to appeal to prospective managers – Price Discrimination, Porter’s Five Forces, Risk Sharing and Spreading, Signaling and Screening, Credibility and Reputation, and Economics and Organizational Behavior. • Calculus is included but optional, with spreadsheet analysis featuring Excel as a full alternative. • The main text is accompanied by the Student’s Companion volume, which is filled with solutions to problems (from the text), longer and more complex exercises, additional review problems with solutions, and supplementary material to complement key concepts from the text. Contents: Microeconomics? For Managers? • The Most Famous Picture in Economics • Marginal This and Marginal That • Demand Functions • Modeling Consumer Behavior • Channels of Distribution and the Problem of Double Marginalization • Price Discrimination (and Surplus Extraction) • Averages and Margins • Technology And Cost Minimization • Multiperiod Production and Cost • Competitive Firms and Perfect Competition • Market Efficiency • Taxes, Subsidies, Administered Prices, and Quotas • Externalities • Risk Aversion and Expected Utility • Expected Utility as a Normative Decision Aid • Risk Sharing and Spreading: Securities and Insurance Markets • Hidden Information, Signaling, and Screening • Incentives • Porter’s Five Forces and Economics with Identities • Noncooperative Game Theory • Reciprocity and Collusion • Credibility and Reputation • Transaction Cost Economics and the Theory of the Firm • Economics and Organizational Behavior • Index Target Audience: MBA students Printed Pages: 672., Viva Books Private Limited, 2010, New Age International (P) Limited, 2010. First edition. Hardcover. New. .. .. What intrigues me about Joseph Kelada`s book is that he identifies many of the tough issues we faced in implementing total quality and offers some common-sense approaches...Kelada lays out a framework that will help guide readers through this critical transition. -David R. McCamus (From the Foreword) Former President, Xerox Canada This book presents several extremely powerful ways of viewing, and doing, TQM that I have never been exposed to before such as the author`s development and use of the terms Quality, the demerit system, and extroversive management. - Donald L. Smith, President/CEO Kentucky Technology Service, Inc. The approach used by Joseph Kelada is articulate and original and I feel that this book will be an essential tool in the hands of executives and specialists who wish to implement ways to increase competitiveness. -Serge Godin President and Chief Executive Officer CGI Group Inc. Printed Pages: 500., New Age International (P) Limited, 2010, Milano: Garzanti, 2010. Milano, 2010; br., pp. 444, cm 14x21. (Saggi). Nato solo nel 1998, Google ha trasformato il nostro modo di vivere e di lavorare modificando l'accesso alle informazioni e sovvertendo la logica operativa di interi settori, dalla pubblicità all'informazione, dalla televisione alla telefonia. Sebbene questa azienda abbia sempre cercato di mantenere i suoi segreti, Effetto Google si basa sulla massima cooperazione mai fornita a un giornalista, incluso l'accesso a riunioni riservate, interviste ai fondatori Larry Page e Sergey Brin, al CEO Eric Schmidt e a circa 150 dipendenti ed ex dipendenti. Si scopre una cultura ispirata da brillanti ingegneri, che si mettono in discussione anche le procedure operative più elementari. E si può capire come ha fatto Google ad avere tanto successo - e perché in un futuro molto prossimo potrebbe incontrare delle difficoltà. Da una parte ci sono le grandi innovazioni: dai motori di ricerca a Gmail, Google Maps, Google Earth, YouTube... Dall'altra la tensione tra la crescita vertiginosa e il vincolo etico, i limiti della convinzione che gli algoritmi matematici possano sempre fornire risposte corrette, lo scontro tra la bulimia di dati di Google e i cittadini che si preoccupano della loro privacy. Google ha assunto un ruolo predominante tra i media, e vuole estendere ulteriormente il suo predominio. Ma un'impresa nata in un garage può rimanere competitiva adesso che è diventata un colosso intenazionale? Oppure farà la fine della Xerox o della General Motors?, Garzanti, 2010, Nabu Press. Fine+. 2010. Softcover. 1141029618 . Spiral bound xeroxed copy. Now in a protective mylar cover. ; B&W Photographs; 4to 11" - 13" tall; 264 pages ., Nabu Press, 2010<