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Product and Services Management - Avlonitis, George J. / Papastathopoulou, Paulina
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Avlonitis, George J. / Papastathopoulou, Paulina:

Product and Services Management - libro usado

ISBN: 9781412908641

Product and Services Management provides a holistic approach to the study of product and services management. Authors George Avlonitis and Paulina Papastathopoulou look at the key milesto… Más…

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Product and Services Management - Avlonitis, George J.
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Avlonitis, George J.:

Product and Services Management - libro usado

ISBN: 9781412908641

Product and Services Management provides a holistic approach to the study of product and services management. Authors George Avlonitis and Paulina Papastathopoulou look at the key milesto… Más…

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Product and Services Management - Avlonitis, George J, Papastathopoulou, Paulina
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Avlonitis, George J, Papastathopoulou, Paulina:
Product and Services Management - Primera edición

2006

ISBN: 9781412908641

Pasta dura

SAGE Publications Ltd, Hardcover, Auflage: 1, 280 Seiten, Publiziert: 2006-05-09T00:00:01Z, Produktgruppe: Book, 0.67 kg, Verkaufsrang: 11967895, Economics, Business & Money, Subjects, Bo… Más…

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Product and Services Management - George J. Avlonitis/ Paulina Papastathopoulou
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George J. Avlonitis/ Paulina Papastathopoulou:
Product and Services Management - Pasta blanda

ISBN: 9781412908641

*Product and Services Management* / gebundene Ausgabe für 253.49 € / Aus dem Bereich: Bücher, Wissenschaft, Wirtschaftswissenschaft Medien > Bücher nein Buch (gebunden) Bücher > Wissensch… Más…

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George J Avlonitis, Paulina Papastathopoulou:
Product and Services Management - encuadernado, tapa blanda

2006, ISBN: 9781412908641

SAGE Publications Ltd, 2006-04-27. 1. Hardcover. Used:Good., SAGE Publications Ltd, 2006-04-27, 0

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Detalles del libro
Product and Services Management

`A text that successfully bridges the gap between academic theorizing and practitioner applicability because it uses multiple real-world examples/mini-cases of management techniques to illustrate the well-researched academic theoretical foundations of the book' - Creativity and Innovation Management `A complete and useful treatment of the domain of product and service decisions. This book is unique in its treatment, dealing with product and service portfolio evaluation, new product/service development and product/service elimination in an integrated manner. Enlivened by many mini-cases, the book provides a soup-to-nuts approach that will prove very attractive for students and be a valuable reference for managers as well. Highly recommended' - Gary L Lilien, Distinguished Research Professor of Management Science, Penn State University `Product and Services Management (PSM) is a welcome, up to date summary of the key issues facing firms in developing and refreshing their portfolios. The examples and cases bring the academic arguments clearly into focus and demonstrate the crucial role of PSM in leading the overall strategy of the firm' - Professor Graham Hooley, Senior Pro-Vice-Chancellor, Aston University, Birmingham `Managers responsible for and students interested in product portfolio decisions previously had to consult several sources for obtaining up-to-date information; books on new product development, articles on service development, readers on product management, and frameworks for product evaluation and termination. With the book Product and Services Management the reader obtains four-in-one. Avlonitis and Papastathopoulou reveal in a compelling and comprehensive manner why product decisions are the cornerstone of modern marketing and business, and illustrate the theory with numerous mini-cases from Europe and elsewhere. A must read for everyone with a passion for products' - Dr Erik Jan Hultink, Professor of New Product Marketing, Delft University of Technology This book provides a holistic approach to the study of product and services management. It looks at the key milestones within a product's or service life cycle and considers in detail three crucial areas within product management, namely product/service portfolio evaluation, new product/service development and product/service elimination. Based on research conducted in Europe and North America, this book includes revealing cases studies that will help students make important connections between theory and practice. The pedagogical features provided in each chapter include chapter introduction, summary, questions and a further reading section. Additional material for instructors include PowerPoint slides and indicative answers to each chapter's questions. This book is written for undergraduate and postgraduate students of business administration who are pursuing courses in marketing, product portfolio management, new product development and product policy.

Detalles del libro - Product and Services Management


EAN (ISBN-13): 9781412908641
ISBN (ISBN-10): 1412908647
Tapa dura
Tapa blanda
Año de publicación: 2006
Editorial: SAGE Publications Ltd
270 Páginas
Peso: 0,644 kg
Idioma: eng/Englisch

Libro en la base de datos desde 2007-11-16T13:51:56-06:00 (Mexico City)
Página de detalles modificada por última vez el 2023-07-30T23:31:26-06:00 (Mexico City)
ISBN/EAN: 1412908647

ISBN - escritura alterna:
1-4129-0864-7, 978-1-4129-0864-1
Mode alterno de escritura y términos de búsqueda relacionados:
Autor del libro: avlonitis
Título del libro: product services management


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