2010, ISBN: 9783838349671

[ED: Taschenbuch / Paperback], [PU: LAP Lambert Academic Publishing], The use of churches as a research context has become increasingly common in studies of non-profit and services organi… Más…

[ED: Taschenbuch / Paperback], [PU: LAP Lambert Academic Publishing], The use of churches as a research context has become increasingly common in studies of non-profit and services organisations. Although the implementation of marketing techniques in the church context has been extensive, there has been little examination of the effectiveness of these methods in encouraging church participation. It is thus apparent that there is a need for more research in this area to examine the potential role of concepts such as market orientation and brand image in affecting church participation. The present study offers significant practical implications for non-profit managers in general and church leaders in particular. It provides an understanding of how market orientation and brand image can help churches to better serve its existing and prospective members., [SC: 0.00], Neuware, gewerbliches Angebot, [GW: 202g]<

ISBN: 9783838349671

Paperback, [PU: LAP Lambert Academic Publishing], The use of churches as a research context has become increasingly common in studies of non-profit and services organisations. Although th… Más…

Paperback, [PU: LAP Lambert Academic Publishing], The use of churches as a research context has become increasingly common in studies of non-profit and services organisations. Although the implementation of marketing techniques in the church context has been extensive, there has been little examination of the effectiveness of these methods in encouraging church participation. It is thus apparent that there is a need for more research in this area to examine the potential role of concepts such as 'market orientation' and 'brand image' in affecting church participation. The present study offers significant practical implications for non-profit managers in general and church leaders in particular. It provides an understanding of how market orientation and brand image can help churches to better serve its existing and prospective members., Sales & Marketing<

ISBN: 9783838349671

Church Marketing:The role of market orientation and brand image in church participation Riza Mulyanegara Church Marketing:The role of market orientation and brand image in church particip… Más…

Church Marketing:The role of market orientation and brand image in church participation Riza Mulyanegara Church Marketing:The role of market orientation and brand image in church participation Riza Mulyanegara Bücher > Wissenschaft > Wirtschaftswissenschaft, LAP Lambert Acad. Publ.<

2010, ISBN: 3838349679

[EAN: 9783838349671], Neubuch, [PU: LAP Lambert Academic Publishing], This item is printed on demand for shipment within 3 working days.

2010, ISBN: 3838349679

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The role of market orientation and brand image in church participation - Buch, gebundene Ausgabe, 268 S., Beilagen: Paperback, Erschienen: 2010 LAP Lambert Acad. Publ.