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Low-Income Consumer Behaviour - Ayantunji Gbadamosi
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Ayantunji Gbadamosi:

Low-Income Consumer Behaviour - Pasta blanda

ISBN: 9783838349923

Paperback, [PU: LAP Lambert Academic Publishing], As marketing environment becomes more volatile in recent times, the need for businesses to have an in- depth understanding of how consume… Más…

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Low-Income Consumer Behaviour: A Contextual Focus on Women and Low-Involvement Grocery Products - GBADAMOSI, AYANTUNJI
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GBADAMOSI, AYANTUNJI:

Low-Income Consumer Behaviour: A Contextual Focus on Women and Low-Involvement Grocery Products - Pasta blanda

2010, ISBN: 9783838349923

LAP LAMBERT Academic Publishing, Taschenbuch, 164 Seiten, Publiziert: 2010-09-10T00:00:01Z, Produktgruppe: Buch, 0.55 kg, Recht, Kategorien, Bücher, Management, Business & Karriere, Brand… Más…

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Low-Income Consumer Behaviour: A Contextual Focus on Women and Low-Involvement Grocery Products - GBADAMOSI, AYANTUNJI
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GBADAMOSI, AYANTUNJI:
Low-Income Consumer Behaviour: A Contextual Focus on Women and Low-Involvement Grocery Products - Pasta blanda

2010

ISBN: 9783838349923

LAP LAMBERT Academic Publishing, Taschenbuch, 164 Seiten, Publiziert: 2010-09-10T00:00:01Z, Produktgruppe: Buch, 0.55 kg, Recht, Kategorien, Bücher, Management, Business & Karriere, Brand… Más…

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Low-Income Consumer Behaviour - AYANTUNJI GBADAMOSI
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AYANTUNJI GBADAMOSI:
Low-Income Consumer Behaviour - Pasta blanda

ISBN: 383834992X

Low-Income Consumer Behaviour ab 68 € als Taschenbuch: A Contextual Focus on Women and Low-Involvement Grocery Products. Aus dem Bereich: Bücher, Wissenschaft, Wirtschaftswissenschaft, Me… Más…

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Low-Income Consumer Behaviour A Contextual Focus on Women and Low-Involvement Grocery Products - Gbadamosi, Ayantunji
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Gbadamosi, Ayantunji:
Low-Income Consumer Behaviour A Contextual Focus on Women and Low-Involvement Grocery Products - libro nuevo

2010, ISBN: 383834992X

Kartoniert / Broschiert, mit Schutzumschlag 11, [PU:LAP LAMBERT Academic Publishing]

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Detalles del libro
Low-Income Consumer Behaviour: A Contextual Focus on Women and Low-Involvement Grocery Products
Autor:
Título:
ISBN:

383834992X


As marketing environment becomes more volatile in recent times, the need for businesses to have an in- depth understanding of how consumers react to marketing stimuli also becomes more compelling. This is because their success is inextricably linked to how satisfied consumers are in relation to their offerings. This can be very challenging considering the diversity which exists among consumers in relation to many factors such as age, gender and income. Thus, generalisation in consumer behaviour without due reference to the contextual factors identified among each consumer segment will provide a limited understanding of their decision making. Hence, this book explores the salient beliefs, central motivation, and attitudes of low-income women consumers in relation to their consumption of low-involvement grocery products. It features a comprehensive synthesis of thoughts as conceptually linked to findings from an empirical study on the day-to-day purchase behaviour of these consumers. Business students, especially those studying marketing, and marketing practitioners will benefit immensely from the insights offered in this textbook.

Detalles del libro - Low-Income Consumer Behaviour: A Contextual Focus on Women and Low-Involvement Grocery Products


EAN (ISBN-13): 9783838349923
ISBN (ISBN-10): 383834992X
Tapa dura
Tapa blanda
Año de publicación: 2010
Editorial: LAP LAMBERT Academic Publishing

Libro en la base de datos desde 2009-12-14T03:12:15-06:00 (Mexico City)
Página de detalles modificada por última vez el 2023-11-23T06:06:18-06:00 (Mexico City)
ISBN/EAN: 383834992X

ISBN - escritura alterna:
3-8383-4992-X, 978-3-8383-4992-3
Mode alterno de escritura y términos de búsqueda relacionados:
Título del libro: consumer behaviour, focus

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