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TWO-WAY COMMUNICATION: A WIN-WIN MODEL FOR FACING ACTIVIST PRESSURE : A CASE STUDY ON MCDONALD''S AND UNILEVER''S RESPONSES TO GREENPEACE - Adrienne Cooper
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2011, ISBN: 3843384436

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TWO-WAY COMMUNICATION: A WIN-WIN MODEL FOR FACING ACTIVIST PRESSURE - Adrienne Cooper
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TWO-WAY COMMUNICATION: A WIN-WIN MODEL FOR FACING ACTIVIST PRESSURE - Adrienne Cooper
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TWO-WAY COMMUNICATION: A WIN-WIN MODEL FOR FACING ACTIVIST PRESSURE - Pasta blanda

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Adrienne Cooper:
Twoway Communication a Winwin Model for Facing Activist Pressure a Case Study on McDonald's and Unilever's Responses to Greenpeace - Pasta blanda

2002, ISBN: 9783843384438

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TWO-WAY COMMUNICATION: A WIN-WIN MODEL FOR FACING ACTIVIST PRESSURE A CASE STUDY ON MCDONALD''S AND UNILEVER''S RESPONSES TO GREENPEACE - Cooper, Adrienne
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TWO-WAY COMMUNICATION: A WIN-WIN MODEL FOR FACING ACTIVIST PRESSURE A CASE STUDY ON MCDONALD''S AND UNILEVER''S RESPONSES TO GREENPEACE - libro nuevo

2011, ISBN: 3843384436

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Detalles del libro
TWO-WAY COMMUNICATION: A WIN-WIN MODEL FOR FACING ACTIVIST PRESSURE
Autor:
Título:
ISBN:

3843384436


Activists and consumers are increasingly demanding companies act in the best interests of the global society and the environment, therefore a corporation's environmental record is becoming an important factor in achieving and maintaining business success. This paper consists of two case studies which examine how Greenpeace, an independent global environmental campaigning organization, targeted two major multi-national corporations, McDonald's and Unilever, in order to change destructive agricultural processes in the developing world. This research examines how these two corporations responded to activist pressure from Greenpeace and offers prescriptive insight on how corporations can avoid conflict and create mutually beneficial outcomes when responding to activist pressure. This research examines the outcome of both McDonald's and Unilever's dialogue with Greenpeace.

Detalles del libro - TWO-WAY COMMUNICATION: A WIN-WIN MODEL FOR FACING ACTIVIST PRESSURE


EAN (ISBN-13): 9783843384438
ISBN (ISBN-10): 3843384436
Tapa dura
Tapa blanda
Año de publicación: 2011
Editorial: LAP LAMBERT Academic Publishing

Libro en la base de datos desde 2009-12-29T00:34:16-06:00 (Mexico City)
Página de detalles modificada por última vez el 2023-07-07T23:37:19-06:00 (Mexico City)
ISBN/EAN: 3843384436

ISBN - escritura alterna:
3-8433-8443-6, 978-3-8433-8443-8
Mode alterno de escritura y términos de búsqueda relacionados:
Autor del libro: cooper
Título del libro: for activist, win, study

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