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Emotion Marketing: the Hallmark Way of Winning Customers for Life by Scott, Brand, Claire Robinette - Scott, Brand, Claire Robinette
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Scott, Brand, Claire Robinette:

Emotion Marketing: the Hallmark Way of Winning Customers for Life by Scott, Brand, Claire Robinette - libro usado

ISBN: 9780071364140

"Hallmark opens a door to a strategy that all businesspersons know is critical but are unwilling to admit publicly.... This book provides solid direction on how to tap the power of emotio… Más…

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Emotion Marketing: The Hallmark Way of Winning Customers for Life - Robinette, Scott, Brand, Claire, Lenz, Vicki, Hall Jr., Don
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Robinette, Scott, Brand, Claire, Lenz, Vicki, Hall Jr., Don:

Emotion Marketing: The Hallmark Way of Winning Customers for Life - Primera edición

2000, ISBN: 9780071364140

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McGraw Hill, Hardcover, Auflage: 1, 247 Seiten, Publiziert: 2000-12-30T00:00:01Z, Produktgruppe: Book, Hersteller-Nr.: charts, graphs, 0.53 kg, Verkaufsrang: 4311490, Advertising, Marketi… Más…

Gastos de envío:In Stock. Die angegebenen Versandkosten können von den tatsächlichen Kosten abweichen. (EUR 15.49) American University of Sovereign Nations Books
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Scott Robinette, Claire Brand, Vicki Lenz, Don Hall Jr.:
Emotion Marketing: The Hallmark Way of Winning Customers for Life - encuadernado, tapa blanda

ISBN: 9780071364140

McGraw Hill. Hardcover. GOOD. Spine creases, wear to binding and pages from reading. May contain limited notes, underlining or highlighting that does affect the text. Possible ex librar… Más…

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Scott Robinette, Claire Brand, Vicki Lenz, Don Hall Jr:
Emotion Marketing: the Hallmark Way of Winning Customers for Life - encuadernado, tapa blanda

2000, ISBN: 9780071364140

Hardcover, All pages and cover are intact. Possible slightly loose binding, minor highlighting and marginalia, cocked spine or torn dust jacket. Maybe an ex-library copy and not include t… Más…

Gastos de envío:más gastos de envío Toledo, OH, Hippo Books
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Emotion Marketing: The Hallmark Way of Winning Customers for Life - Robinette, Scott, Brand, Claire
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Robinette, Scott, Brand, Claire:
Emotion Marketing: The Hallmark Way of Winning Customers for Life - encuadernado, tapa blanda

2000, ISBN: 0071364145

[EAN: 9780071364140], [SC: 0.0], [PU: McGraw Hill], Gut/Very good: Buch bzw. Schutzumschlag mit wenigen Gebrauchsspuren an Einband, Schutzumschlag oder Seiten. / Describes a book or dust … Más…

Gastos de envío:Versandkostenfrei. (EUR 0.00) medimops, Berlin, Germany [55410863] [Rating: 5 (von 5)]

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Detalles del libro
Emotion Marketing: The Hallmark Way of Winning Customers for Life

"Hallmark opens a door to a strategy that all businesspersons know is critical but are unwilling to admit publicly.... This book provides solid direction on how to tap the power of emotion to gain competitive advantage."--J. Michael McIntyre, Sr. Vice President, Hunter Business Group, LLCOne of the oldest and most beloved brands in the world, Hallmark wrote the book on customer loyalty. To its millions of fiercely loyal customers, world-wide, the Hallmark brand stands for much more than greeting cards; it stands for the feelings of a lifetime, a continuity with the past, and a hope for the future. In "Emotion Marketing," Hallmark insiders reveal, for the first time, the original Emotional Marketing strategies behind their company's enduring success.Customer loyalty remains as slippery as ever for most companies despite vast sums spent on ambitious loyalty programs, relationship management schemes, and one-to-one marketing initiatives. Desperate for an answer to the loyalty conundrum, many leading firms have turned to Hallmark. More than any other company, Hallmark has come to symbolize the ability to capture and hold that most elusive item of all--the customer's heart.Now find out what they know in "Emotion Marketing," the groundbreaking book that reveals the customer loyalty secrets of one of the world's most beloved and most emulated brands.Written by leaders of the Hallmark Loyalty Marketing Group, "Emotion Marketing" provides business readers with their first in-depth analysis of Hallmark's ability to forge lasting emotional bonds with a huge and devoted customer base that spans generations. More importantly, it describes original Emotion Marketing principles andtechniques that you can put to work in your company.You'll learn about the power of "caring" and how it provides the missing link between customer satisfaction and customer loyalty. You'll learn about the ValueStar(sm), a powerful tool that helps businesses deliver the righ

Detalles del libro - Emotion Marketing: The Hallmark Way of Winning Customers for Life


EAN (ISBN-13): 9780071364140
ISBN (ISBN-10): 0071364145
Tapa dura
Año de publicación: 2000
Editorial: McGraw Hill
247 Páginas
Peso: 0,572 kg
Idioma: eng/Englisch

Libro en la base de datos desde 2007-06-06T03:55:32-05:00 (Mexico City)
Página de detalles modificada por última vez el 2024-03-23T19:20:58-06:00 (Mexico City)
ISBN/EAN: 9780071364140

ISBN - escritura alterna:
0-07-136414-5, 978-0-07-136414-0
Mode alterno de escritura y términos de búsqueda relacionados:
Autor del libro: brand, robinet, hall, don scott, vicki robin, claire, hallmark, lenz siegfried
Título del libro: hallmarks, hallmark, beyond winning, another way winning, what emotion, emotion edition, marketing, the way life


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