'Strategic Marketing Planning' builds on the success and reputation of Wilson and Gilligan's 'Strategic Marketing Management' by focusing firmly on the planning process. 'Strategic Market… Más…
'Strategic Marketing Planning' builds on the success and reputation of Wilson and Gilligan's 'Strategic Marketing Management' by focusing firmly on the planning process. 'Strategic Marketing Planning' concentrates on the critical 'planning' aspects that are of vital importance to practitioners and students alike. It has a clear structure that offers a digest of the five principal dimensions of the strategic marketing planning process. Leading authors in this sector, Wilson and Gilligan offer current thinking in marketing and consider the changes it has undergone over the past few years. Updated information in this new edition includes: * Changing corporate perspectives on the role of strategic marketing activity* Changing social structures and the rise of social tribes * The significance of the 'new' consumer and how the new consumer needs to be managed * New thinking on market segmentation* Changing routes to market* Developments in e-marketing * Changing environmental structures and pressures* Proven content: builds on the success and reputation of Wilson and Gilligan's 'Strategic Marketing Management' bestselling textbook * Wide audience appeal: focuses on the critical 'planning' aspects of vital importance to students and practitioners* Best practice: draws out lessons to be learned from best practice, enabling marketers to improve core skills; PDF; Business,Finance and Law > Business & management > Sales & marketing, Elsevier Science<
hive.co.uk
No. 9780080912127. Gastos de envío:Instock, Despatched same working day before 3pm, zzgl. Versandkosten., más gastos de envío Details...
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Lieferung innerhalb 1-4 Werktagen. Versandkostenfrei, wenn Buch oder Hörbuch enthalten ist, sonst 2,95 EUR. Ab 19,90 EUR versandkostenfrei. (Deutschland) eBooks > Belletristik > Erzäh… Más…
Lieferung innerhalb 1-4 Werktagen. Versandkostenfrei, wenn Buch oder Hörbuch enthalten ist, sonst 2,95 EUR. Ab 19,90 EUR versandkostenfrei. (Deutschland) eBooks > Belletristik > Erzählungen, Elsevier Science<
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No. 16218142. Gastos de envío:Zzgl. Versandkosten. (EUR 2.95) Details...
(*) Libro agotado significa que este título no está disponible por el momento en alguna de las plataformas asociadas que buscamos.
'Strategic Marketing Planning' builds on the success and reputation of Wilson and Gilligan's 'Strategic Marketing Management' by focusing firmly on the planning process. 'Strategic Market… Más…
'Strategic Marketing Planning' builds on the success and reputation of Wilson and Gilligan's 'Strategic Marketing Management' by focusing firmly on the planning process. 'Strategic Marketing Planning' concentrates on the critical 'planning' aspects that are of vital importance to practitioners and students alike. It has a clear structure that offers a digest of the five principal dimensions of the strategic marketing planning process. Leading authors in this sector, Wilson and Gilligan offer current thinking in marketing and consider the changes it has undergone over the past few years. Updated information in this new edition includes: * Changing corporate perspectives on the role of strategic marketing activity* Changing social structures and the rise of social tribes * The significance of the 'new' consumer and how the new consumer needs to be managed * New thinking on market segmentation* Changing routes to market* Developments in e-marketing * Changing environmental structures and pressures* Proven content: builds on the success and reputation of Wilson and Gilligan's 'Strategic Marketing Management' bestselling textbook * Wide audience appeal: focuses on the critical 'planning' aspects of vital importance to students and practitioners* Best practice: draws out lessons to be learned from best practice, enabling marketers to improve core skills; PDF; Business,Finance and Law > Business & management > Sales & marketing, Elsevier Science<
- No. 9780080912127. Gastos de envío:Instock, Despatched same working day before 3pm, zzgl. Versandkosten., más gastos de envío
Lieferung innerhalb 1-4 Werktagen. Versandkostenfrei, wenn Buch oder Hörbuch enthalten ist, sonst 2,95 EUR. Ab 19,90 EUR versandkostenfrei. (Deutschland) eBooks > Belletristik > Erzäh… Más…
Lieferung innerhalb 1-4 Werktagen. Versandkostenfrei, wenn Buch oder Hörbuch enthalten ist, sonst 2,95 EUR. Ab 19,90 EUR versandkostenfrei. (Deutschland) eBooks > Belletristik > Erzählungen, Elsevier Science<
- No. 16218142. Gastos de envío:Zzgl. Versandkosten. (EUR 2.95)
1Dado que algunas plataformas no nos comunican las condiciones de envío y éstas pueden depender del país de entrega, del precio de compra, del peso y tamaño del artículo, de una posible membresía a la plataforma, de una entrega directa por parte de la plataforma o a través de un tercero (Marketplace), etc., es posible que los gastos de envío indicados por eurolibro/terralibro no concuerden con los de la plataforma ofertante.
EAN (ISBN-13): 9780080912127 Año de publicación: 2009 Editorial: Elsevier Science
Libro en la base de datos desde 2008-05-05T12:58:29-05:00 (Mexico City) Página de detalles modificada por última vez el 2023-06-28T22:36:09-06:00 (Mexico City) ISBN/EAN: 9780080912127
ISBN - escritura alterna: 978-0-08-091212-7 Mode alterno de escritura y términos de búsqueda relacionados: Autor del libro: wilson colin, wilson rich, richard gilligan Título del libro: strate, strategic marketing planning, market, richard wilson
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