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Global Marketing Management (Hardcover) e-marketing globalization Asia Pacific Marketing Federation advertising promotion selling public relations sales promotion direct marketing trade shows sponsorship Social Architecture business executives Warren J. Keegan Mark Green For courses in International Marketing and Global Marketing. This is the leading MBA text in international marketing-with comprehensive cases.This leading book in international marketing features comprehensive cases that cover consumer, industrial, low tech and high tech, product and services marketing. Specific chapter topics examine the global economic environment; the social and cultural environment; the political, legal, and regulatory environments; global customers; global marketing information systems and research; global targeting, segmenting and positioning; entry and expansion strategies: marketing and sourcing; cooperation and global strategic partnerships; competitive analysis and strategy; product decisions - Warren J. Keegan Mark Green
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Warren J. Keegan Mark Green:

Global Marketing Management (Hardcover) e-marketing globalization Asia Pacific Marketing Federation advertising promotion selling public relations sales promotion direct marketing trade shows sponsorship Social Architecture business executives Warren J. Keegan Mark Green For courses in International Marketing and Global Marketing. This is the leading MBA text in international marketing-with comprehensive cases.This leading book in international marketing features comprehensive cases that cover consumer, industrial, low tech and high tech, product and services marketing. Specific chapter topics examine the global economic environment; the social and cultural environment; the political, legal, and regulatory environments; global customers; global marketing information systems and research; global targeting, segmenting and positioning; entry and expansion strategies: marketing and sourcing; cooperation and global strategic partnerships; competitive analysis and strategy; product decisions - encuadernado, tapa blanda

2001, ISBN: 0130332712

[EAN: 9780130332714], Gebraucht, sehr guter Zustand, [PU: Prentice Hall International series in marketing Case studies Auflage: 0007 (Juli 2001)], E-MARKETING GLOBALIZATION ASIA PACIFIC M… Más…

NOT NEW BOOK. Gastos de envío: EUR 6.95 BUCHSERVICE / ANTIQUARIAT Lars Lutzer, Wahlstedt, Germany [53994756] [Rating: 5 (von 5)]
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Global Marketing Management by Mark C., Keegan, Warren J. Green - Mark C., Keegan, Warren J. Green
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Mark C., Keegan, Warren J. Green:

Global Marketing Management by Mark C., Keegan, Warren J. Green - libro usado

ISBN: 9780130332714

This leading book in international marketing features comprehensive cases that cover consumer, industrial, low tech and high tech, product and services marketing. Specific chapter topics … Más…

used in stock. Gastos de envío:zzgl. Versandkosten., más gastos de envío
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Warren J. Keegan, Mark C. Green:
Global Marketing Management - encuadernado, tapa blanda

ISBN: 9780130332714

Pearson College Div. Hardcover. GOOD. Spine creases, wear to binding and pages from reading. May contain limited notes, underlining or highlighting that does affect the text. Possible e… Más…

Gastos de envío: EUR 13.85 Discover Books
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Global Marketing Management - Keegan, Warren J.; Green, Mark C.
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Keegan, Warren J.; Green, Mark C.:
Global Marketing Management - encuadernado, tapa blanda

2001, ISBN: 0130332712

[EAN: 9780130332714], [SC: 0.0], [PU: Pearson College Div], Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Descr… Más…

Gastos de envío:Versandkostenfrei. (EUR 0.00) medimops, Berlin, Germany [55410863] [Rating: 5 (von 5)]
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Warren J. Keegan, Mark C. Green:
Global Marketing Management - encuadernado, tapa blanda

ISBN: 9780130332714

Pearson College Div. Hardcover. VERY GOOD. Light rubbing wear to cover, spine and page edges. Very minimal writing or notations in margins not affecting the text. Possible clean ex-libr… Más…

Gastos de envío: EUR 13.92 Discover Books

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Detalles del libro
Global Marketing Management

This leading book in international marketing features comprehensive cases that cover consumer, industrial, low tech and high tech, product and services marketing. Specific chapter topics examine the global economic environment; the social and cultural environment; the political, legal, and regulatory environments; global customers; global marketing information systems and research; global targeting, segmenting and positioning; entry and expansion strategies: marketing and sourcing; cooperation and global strategic partnerships; competitive analysis and strategy; product decisions; pricing decisions; channels and physical distribution; global advertising; promotion: personal selling, public relations, sales promotion, direct marketing, trade shows, sponsorship; global e-marketing; planning, leading, organizing, and monitoring the global marketing effort; and the future of global marketing. For individuals interested in a career in marketing.

Detalles del libro - Global Marketing Management


EAN (ISBN-13): 9780130332714
ISBN (ISBN-10): 0130332712
Tapa dura
Tapa blanda
Año de publicación: 2001
Editorial: Pearson College Div
617 Páginas
Peso: 1,343 kg
Idioma: eng/Englisch

Libro en la base de datos desde 2007-06-20T04:36:55-05:00 (Mexico City)
Página de detalles modificada por última vez el 2024-03-05T05:48:09-06:00 (Mexico City)
ISBN/EAN: 9780130332714

ISBN - escritura alterna:
0-13-033271-2, 978-0-13-033271-4
Mode alterno de escritura y términos de búsqueda relacionados:
Autor del libro: keegan, green, mark warren, warre, warr
Título del libro: warre, zeichnen fachrechnen, marketing information systems, strategic international management, social strategies, regulatory management, consumer, marketing management cases, product information management, the green book, global strategic management mba, high and low, positioning, marketing management text, legal tech, direct marketing, international sourcing, global analysis, competitive strategy, marketing global keegan warren green mark, environment industrial, advertising marketing research, analysis decisions, market entry strategies, global architecture


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