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Retail Product Management : Buying and Merchandising by Rosemary Varley - Rosemary Varley
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Rosemary Varley:

Retail Product Management : Buying and Merchandising by Rosemary Varley - libro usado

ISBN: 9780415327152

Introducing students to the product management process, this revised and updated second edition gives an insight into the operations and practices used by retailers to achieve their produ… Más…

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Varley, R.:

Retail Product Management: Buying and Merchandising (Second Edition) - Pasta blanda

2006, ISBN: 9780415327152

Routledge, 2006. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please not… Más…

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Rosemary Varley:
Retail Product Management - Pasta blanda

2005

ISBN: 9780415327152

Routledge, 12/19/2005. Paperback. Used; Good. **WE SHIP WITHIN 24 HRS FROM LONDON, UK, 98% OF OUR ORDERS ARE RECEIVED WITHIN 7-10 DAYS. We believe you will be completely satisfied with … Más…

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Rosemary Varley:
Retail Product Management - Pasta blanda

2012, ISBN: 9780415327152

Paperback, Includes Notes and/or Highlights **SHIPPED FROM UK** We believe you will be completely satisfied with our quick and reliable service. All orders are dispatched as swiftly as po… Más…

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Rosemary Varley:
Retail Product Management: Buying and Merchandising - Pasta blanda

2006, ISBN: 9780415327152

Routledge, 2006-01-15. Paperback. New. New. In shrink wrap. Looks like an interesting title!, Routledge, 2006-01-15, 6

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Detalles del libro
Retail Product Management: Buying and Merchandising

Introducing students to the product management process, this revised and updated second edition gives an insight into the operations and practices used by retailers to achieve their product strategy objectives. Blending theoretical approaches from a number of management perspectives, including marketing, purchasing and logistics, this text illustrates the breadth of knowledge needed for this complex managerial task. Including photos, figures, tables and conceptual diagrams, this book also examines the practical elements of product management. It incorporates significant new chapters and integrates discussions on the relationship between the product and its selling environment, and the overall retail brand. Building on the foundations of the highly successful first edition, this book uses a broad range of up-to-date case studies and practical examples from a variety of retail sectors to give a clear and concise introduction to retail product management.

Detalles del libro - Retail Product Management: Buying and Merchandising


EAN (ISBN-13): 9780415327152
ISBN (ISBN-10): 0415327156
Tapa dura
Tapa blanda
Año de publicación: 2006
Editorial: Routledge
263 Páginas
Peso: 0,481 kg
Idioma: eng/Englisch

Libro en la base de datos desde 2007-07-02T00:24:47-05:00 (Mexico City)
Página de detalles modificada por última vez el 2024-03-09T07:34:57-06:00 (Mexico City)
ISBN/EAN: 9780415327152

ISBN - escritura alterna:
0-415-32715-6, 978-0-415-32715-2
Mode alterno de escritura y términos de búsqueda relacionados:
Autor del libro: rosemary
Título del libro: product management, management retail buying


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