ISBN: 9780470119860
Kellogg on Advertising & Media Marketing faces serious and disruptive changes, including the loss of mass audiences, the decline of broadcast television advertising, and the increased ro… Más…
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ISBN: 9780470119860
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ISBN: 9780470119860
Kellogg on Advertising & Media Marketing faces serious and disruptive changes, including the loss of mass audiences, the decline of broadcast television advertising, and the increased ro… Más…
2012, ISBN: 9780470119860
Pasta dura
Null, 1906. Volume 1. This is an ex-library book and may have the usual library/used-book markings inside.This is a pamphlet. In poor condition, suitable as a reading copy. This contai… Más…
2008
ISBN: 9780470119860
John Wiley and Sons, 2008. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In fair condition, suitable as a study copy… Más…
2008, ISBN: 0470119861
[EAN: 9780470119860], Gebraucht, guter Zustand, [SC: 8.82], [PU: Wiley & Sons, Incorporated, John], Former library book; may include library markings. Used book that is in clean, average … Más…
ISBN: 9780470119860
Wiley & Sons, Incorporated, John. Used - Good. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages., Wiley & S… Más…
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Detalles del libro - Kellogg On Advertising And Media by Philip Kotler Hardcover | Indigo Chapters
EAN (ISBN-13): 9780470119860
ISBN (ISBN-10): 0470119861
Tapa dura
Tapa blanda
Año de publicación: 2008
Editorial: Philip Kotler
304 Páginas
Peso: 0,490 kg
Idioma: eng/Englisch
Libro en la base de datos desde 2007-10-17T07:00:24-05:00 (Mexico City)
Página de detalles modificada por última vez el 2024-03-21T08:58:08-06:00 (Mexico City)
ISBN/EAN: 9780470119860
ISBN - escritura alterna:
0-470-11986-1, 978-0-470-11986-0
Mode alterno de escritura y términos de búsqueda relacionados:
Autor del libro: bobby, philip kotler, john calder, james scott, michael schreiber, lee john, lee edward, michael berg, clarke john, daniel schreiber
Título del libro: media, kellogg, the management advertising
Datos del la editorial
Autor: Bobby J. Calder
Título: Kellogg on Advertising and Media
Editorial: John Wiley & Sons
304 Páginas
Año de publicación: 2008-05-23
Peso: 0,489 kg
Idioma: Inglés
28,90 € (DE)
No longer receiving updates
161mm x 238mm x 29mm
BB; gebunden; Hardcover, Softcover / Wirtschaft/Werbung, Marketing; Marketing und Vertrieb; Strategisches Marketing; Wirtschaft u. Management; Strategic Marketing; Business & Management; Strategisches Marketing
Foreword (Philip Kotler). Introduction: Advertising and Media (Bobby J. Calder, Northwestern University). Chapter 1: Media Engagement and Advertising Effectiveness (Bobby J. Calder and Edward C. Malthouse, Northwestern University). .linking advertising and media. Chapter 2: Making TVa Two-Way Street: Changing Viewer Engagement through Interaction (Michael Schreiber, NBC Universal). .interactive television and the effectiveness of television advertising. Chapter 3: Advertising in theWorld of New Media (Scott Berg, Hewlett Packard). ."burn the boats". Chapter 4: Reinvention of TVAdvertising (Claudio Marcus, VisibleWorld). .technology changes everything. Chapter 5: Developments in Audience Measurement and Research (JamesWebster, Northwestern University). .what's new in keeping score. Chapter 6: Rethinking Message Strategies: The Difference between Thin and Thick Slicing (Angela Lee, Northwestern University). . advertising and the unconscious. Chapter 7: Managing the Unthinkable: What to Do When a Scandal Hits Your Brand (Michelle Roehm and Alice M. Tybout, Wake Forest University and Northwestern University). .what to do when scandal hits your brand. Chapter 8: Managing Public Reputation (Daniel Diermeier, Northwestern University). .the challenge and the opportunity of uncontrolled media. Chapter 9: The Contribution of Public Relations in the Future (Clarke Caywood, Northwestern University). .corporate communications as a medium. Chapter 10: Using THREE I Media in Business-to-Business Marketing (James Newcomb, Boeing). .it's not your father's trade show. Chapter 11: Communicating with Customers (Charles Spinosa, David Le Brocquy, and Bobby J. Calder, Vision Consulting and Northwestern University). . committing the company to your advertising. Chapter 12: Changing the Company (Julie Roehm, Backslash Meta, LLC). .innovative marketing depends on organizational change. Chapter 13: The Integration of Advertising and Media Content: Ethical and Practical Considerations (Richard Kolsky and Bobby J. Calder, Northwestern University). .the endgame to the integration of advertising and media content. About the Contributors. Index.Más, otros libros, que pueden ser muy parecidos a este:
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