Greentailing and Other Revolutions in Retail : Hot Ideas That Are Grabbing Customers' Attention and Raising Profits - libro usado
ISBN: 9780470288580
An introduction to greentailing and the five other biggest trends in the retail business In their newest book on retailing, authors Stern and Ander examine the revolutions occurring in t… Más…
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Greentailing and Other Revolutions in Retail : Hot Ideas That Are Grabbing Customers' Attention and Raising Profits - libro usado
ISBN: 9780470288580
An introduction to greentailing and the five other biggest trends in the retail business In their newest book on retailing, authors Stern and Ander examine the revolutions occurring in t… Más…
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Greentailing and Other Revolutions in Retail: Hot Ideas That Are Grabbing Customers' Attention and Raising Profits - libro usado
ISBN: 9780470288580
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ISBN: 9780470288580
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Greentailing and Other Revolutions in Retail: Hot Ideas That Are Grabbing Customers' Attention and Raising Profits - Pasta blanda
ISBN: 9780470288580
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Greentailing and Other Revolutions in Retail : Hot Ideas That Are Grabbing Customers' Attention and Raising Profits - libro usado
ISBN: 9780470288580
An introduction to greentailing and the five other biggest trends in the retail business In their newest book on retailing, authors Stern and Ander examine the revolutions occurring in t… Más…
Neil Z., Ander, Willard N. Stern:
Greentailing and Other Revolutions in Retail : Hot Ideas That Are Grabbing Customers' Attention and Raising Profits - libro usadoISBN: 9780470288580
An introduction to greentailing and the five other biggest trends in the retail business In their newest book on retailing, authors Stern and Ander examine the revolutions occurring in t… Más…
Greentailing and Other Revolutions in Retail: Hot Ideas That Are Grabbing Customers' Attention and Raising Profits - libro usado
ISBN: 9780470288580
A digital copy of "Greentailing and Other Revolutions in Retail: Hot Ideas That Are Grabbing Customers' Attention and Raising Profits" by Neil Z. Stern. Download is immediately available … Más…
Greentailing and Other Revolutions in Retail: Hot Ideas That Are Grabbing Customers' Attention and Raising Profits - encuadernado, tapa blanda
ISBN: 9780470288580
Wiley. Hardcover. GOOD. Spine creases, wear to binding and pages from reading. May contain limited notes, underlining or highlighting that does affect the text. Possible ex library copy… Más…
Greentailing and Other Revolutions in Retail: Hot Ideas That Are Grabbing Customers' Attention and Raising Profits - Pasta blanda
ISBN: 9780470288580
*Greentailing and Other Revolutions in Retail: Hot Ideas That Are Grabbing Customers' Attention and Raising Profits* / gebundene Ausgabe für 30.49 € / Aus dem Bereich: Bücher, Wissenschaf… Más…
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Detalles del libro - Greentailing and Other Revolutions in Retail: Hot Ideas That Are Grabbing Customers' Attention and Raising Profits
EAN (ISBN-13): 9780470288580
ISBN (ISBN-10): 0470288582
Tapa dura
Tapa blanda
Año de publicación: 2008
Editorial: WILEY
241 Páginas
Peso: 0,458 kg
Idioma: eng/Englisch
Libro en la base de datos desde 2008-04-27T09:43:34-05:00 (Mexico City)
Página de detalles modificada por última vez el 2024-03-15T03:08:32-06:00 (Mexico City)
ISBN/EAN: 9780470288580
ISBN - escritura alterna:
0-470-28858-2, 978-0-470-28858-0
Mode alterno de escritura y términos de búsqueda relacionados:
Autor del libro: stern, ander, neil, john willard
Título del libro: ideas, profit, retail, profits, the revolutions, only revolutions, some like hot, the attention revolution
Datos del la editorial
Autor: Neil Z. Stern; Willard N. Ander
Título: Greentailing and Other Revolutions in Retail - Hot Ideas That Are Grabbing Customers' Attention and Raising Profits
Editorial: John Wiley & Sons
272 Páginas
Año de publicación: 2008-10-10
Peso: 0,453 kg
Idioma: Inglés
28,90 € (DE)
No longer receiving updates
163mm x 237mm x 27mm
BB; gebunden; Hardcover, Softcover / Wirtschaft/Werbung, Marketing; Marketing und Vertrieb; Wirtschaft u. Management; Strategic Marketing; Retailing; Strategisches Marketing; Einzelhandel; Business & Management; Einzelhandel; Strategisches Marketing
Preface Introduction--What's Going to Revolutionize Retailing In The Future ? Compressed Life Cycle. Chapter One. Inflection Points in Retailing. Inflection Point Model. Create or React. What's Involved in Getting It Right? How Do You Know if You're on the Right Path? Chapter Two. Trends are Interconnected. Start with the Customer, Please! Power of Demographics. Consumer Behavior Changes and Demography. Disrupters and Accelerants. Putting It All Together. Chapter Three. Greentailing 2.0--The Second Generation of Green. Greentailing 2.0--Defined. Beware Greenwashing. The Green Movement. Greentailers Abroad. What Are The Key Elements Of Greentailing? Think Green. Act Green. Sell Green. Convey Green. Chapter Four. The Consumer's View on Green. Green Practices: Where the Rubber Hits the Road--What Matters Most. Chapter Five. Greentailing In Action--Case Studies. Apparel, Home, and Specialty Retail. Buffalo Exchange--Renewable Green. Pivot Boutique--A Green Entrepreneur. Nau--And the Dangers of Getting Ahead of the Curve.& Williams-Somona, Inc. Big Box Retailers. The Home Depot's Eco Options Program. Wal-Mart's Real Green Efforts. Target. Staples. Office Depot. Grocery. Whole Foods Market--Greentailing's Poster Child. Safeway. PCC Natural Markets. Trader Joe's. Suppliers. Method and Cleaner Cleaning Supplies--Eco-Hip. Unilever. Apple. Greener Outdoors. Timberland. REI. Nike. Gaiam. Greener Buildings. Green Exchange. Chapter Six. Putting Green Practices into Action. Thinking Green. Incorporate Green Initiatives into Your Mission and Core Values. Develop Green Advocates within Your Organization. Acting Green. Design Environmentally and Energy Efficient Buildings. Develop Efficient Methods For Dealing with Waste Promote Eco-Friendly Packaging. Convert To Energy-Conscious Fleets. Offset Carbon Emissions. Get Involved. Selling Green. Source and Promote Products That Are Environmentally Responsible. Conveying Green. Corporate Social Responsibility. Green Communication Systems. Encourage Transparent Policies. Be Charitable. Summary. Chapter Seven. The Hot Five-- Other Revolutionary Themes in Retail. The Hot Zone. Chapter Eight. Demographic Shifts Provide Retail Opportunities. A Look at U.S. Demographic Trends. Capitalizing on Future Demographic Shifts. Getting to Where the Puck is Going to Be.Ahead of the Big Demographic Shifts. Beyond Demographics: The Significance of Lifestyle, Attitudes and Values. Time Compression. Customers in Comtrol. Chapter Nine. Moving Up the Ladder--Growth of Experiential Retailing--How to Drive Sales and Profits beyond Price. Lululemon Athletica--A New Breed of Experiential Retailer. Oops--Paiva Didn't Deliver on Experience. Who Else Gets Experience? Chapter Ten. Getting Outside the Box--New Ways to Reach the Consumer--The Growth of Nonstore Retailing. Intelligent MultiChannel. JCPenney. Williams-Sonoma Inc. Popping Up All over the Place. Launching Brands Directly. Bare Escentuals. The Pampered Chef. Creative Memories. Other Non-Store Retailing Channels. Reaching Consumers in New and Reinvented Ways. Chapter Eleven. Selling Services, Not Just Products. Democratization of Service. Demographic Shifts. Services Are Clearly Outpacing Retail Growth. PetSmart and the "Humanization" of Pets. Softer Side of Services. Retail Clinics--Affordable Diagnosis and Cure In One Spot. Financial Services. So What's Next? Chapter Twelve. Brands Going Retail--The Battle for Control of the Customer. Blame Apple (or Coach), but Blame Someone. Why Do Brands Go Retail? What's Needed for Long-Term Success? Chapter Thirteen. 12 Rules of Successful Retail Innovation. Chapter Fourteen. Looking back and Looking Forward. Notes. Index.Más, otros libros, que pueden ser muy parecidos a este:
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