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2009, ISBN: 9780470823415
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Chevalier, Michel; Lu, Pierre Xiao:
Luxury China: Market Opportunities and Potential - Primera edición2009, ISBN: 9780470823415
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New York: Philosophical Library, 1949. 1st Edition. Cloth. Very Good +/Good. 8vo - over 7¾ - 9¾" tall. 1st edition. A Very Good copy in Good dust jacket. 8vo., 194 pp… Más…
2009
ISBN: 9780470823415
[ED: Gebundene Ausgabe], [PU: Wiley], EAN: 9780470823415 Das Titelbild oder die Auflage können abweichen. Buch mit Gebrauchsspuren und vereinzelten Knicken, Flecken oder mit Gebrauchsspur… Más…
2009, ISBN: 0470823410
[EAN: 9780470823415], D'occasion, très bon état, [SC: 3.44], [PU: John Wiley & Sons], Luxury China: Market Opportunities and Potential This book is in very good condition and will be ship… Más…
2009, ISBN: 0470823410
[EAN: 9780470823415], [SC: 5.29], [PU: John Wiley & Sons], Most items will be dispatched the same or the next working day. Minor shelf wear, Books
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Detalles del libro - Luxury China: Market Opportunities and Potential
EAN (ISBN-13): 9780470823415
ISBN (ISBN-10): 0470823410
Tapa dura
Tapa blanda
Año de publicación: 2009
Editorial: Wiley
251 Páginas
Peso: 0,553 kg
Idioma: eng/Englisch
Libro en la base de datos desde 2009-07-06T15:37:23-05:00 (Mexico City)
Página de detalles modificada por última vez el 2024-01-07T16:43:21-06:00 (Mexico City)
ISBN/EAN: 9780470823415
ISBN - escritura alterna:
0-470-82341-0, 978-0-470-82341-5
Mode alterno de escritura y términos de búsqueda relacionados:
Autor del libro: xiao, toledano, michel chevalier, pierre michel, christian dior, pierre tan
Título del libro: michel china, luxury, potential, china can say
Datos del la editorial
Autor: Michel Chevalier; Pierre Xiao Lu
Título: Luxury China - Market Opportunities and Potential
Editorial: John Wiley & Sons
272 Páginas
Año de publicación: 2009-10-29
Peso: 0,564 kg
Idioma: Inglés
32,90 € (DE)
No longer receiving updates
160mm x 235mm x 29mm
BB; gebunden; Hardcover, Softcover / Wirtschaft/Werbung, Marketing; Marketing und Vertrieb; Business & Management; Marketing; Wirtschaft u. Management; Retailing; Einzelhandel; Einzelhandel
This is the first book to provide all necessary information for a luxury brand trying to develop its business in China. It indicates how the consumers, the stores, the markets and the communication tools are different and must be understood and used in a consistent and harmonious way. It gives examples of brands that have done well and brands that have done less well, so that the reader can understand the best practices in this territory. - Mimi Tang, President, Asia and Pacific, Gucci Group Is the China luxury market a long-term gold mine, a short-term mine field, or both? This timely and insightful book answers this question--and many more! No doubt a book every manager of the industry should read before investing or investing more in this fascinating country. - Eric Douilhet, President, Bluebell (Asia) Ltd. The Chinese El Dorado for luxury brands is not a quiet one-way street. More than anywhere else in the world the learning curve is a long and sometimes painful process. In Luxury China, Michel Chevalier and Pierre Lu share their outstanding experience of luxury brand management in China to help us assess and understand the marketing and business challenges, and better respond to them. - Alexandre Fauvet, Director for Licenses & Distribution, Lacoste SA Luxury China provides a complete exploration and explanation of the argument that China's potentially substantial surplus from foreign businesses can be considerably justified by the success of the luxury sector. Through affluent cases from both Europe and China, readers will learn about the vigor, acceleration, and future of the Chinese consumer market. - Professor Lu Xiongwen, Dean, School of Management, Fudan University The merit of this book, Luxury China: Market Opportunities and Potential, is that it is the first one to clearly indicate and to substantiate the fact that China has become a priority for the most dynamic brands and it gives very clear indications about the way in which the market should be developed. - Sidney Toledano, President and CEO, Christian Dior CoutureMás, otros libros, que pueden ser muy parecidos a este:
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