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Smith, PR & Taylor, Jonathan:

Marketing Communications: Integrating Offline and Online with Social Media: An Integrated Approach - Pasta blanda

2004, ISBN: 9780749442651

Kogan Page. 4. Paperback. Used; Good. Simply Brit – welcome to our online used book store, where affordability meets great quality. Dive into a world of captivating reads without b… Más…

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Smith, PR:

Marketing Communications: Integrating Offline and Online with Social Media: An Integrated Approach - Pasta blanda

2004, ISBN: 0749442654

[EAN: 9780749442651], [SC: 0.0], [PU: Kogan Page Business Books], Ausreichend/Acceptable: Exemplar mit vollständigem Text und sämtlichen Abbildungen oder Karten. Schmutztitel oder Vorsatz… Más…

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Paul R. Smith, Jonathan Taylor:
Marketing Communications: An Integrated Approach - Pasta blanda

ISBN: 9780749442651

Kogan Page Business Books. Paperback. GOOD. Spine creases, wear to binding and pages from reading. May contain limited notes, underlining or highlighting that does affect the text. Poss… Más…

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Paul R Smith, Jonathan Taylor:
Key Academic Titles cluster sheet: Marketing Communications: An Integrated Approach: 13 - Pasta blanda

2004, ISBN: 9780749442651

Kogan Page, 06/15/2004. Paperback. Used; Good. **WE SHIP WITHIN 24 HRS FROM LONDON, UK, 98% OF OUR ORDERS ARE RECEIVED WITHIN 7-10 DAYS. We believe you will be completely satisfied with… Más…

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Taylor, Jonathan, Smith, Paul R:
Marketing Communications : An Integrated Approach - libro usado

ISBN: 9780749442651

Kogan Page, Limited. Used - Good. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages., Kogan P… Más…

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Detalles del libro
Marketing Communications: An Integrated Approach: Integrating Offline and Online with Social Media
Autor:
Título:
ISBN:

9780749442651


Marketing Communications rapidly established itself as an international best-seller and has been listed as a ¿marketing classic¿ by the Marketing Society and as a ¿marketing major¿ by the Chartered Institute of Marketing. The book is recommended reading for the CIM¿s Marketing Communications module in the new Professional Diploma in Marketing. The authors¿ real business understanding of marketing communications is universally acclaimed and has proved popular with students and practitioners alike. In addition, the unique SOSTAC® Planning System is applied throughout the book. This latest edition has been completely updated with new cases, statistics and communications techniques, fresh ¿shock¿ stories and a new ¿e¿ theme on each communication tool. New illustrations and full-colour photographs all combine to bring the book right up to date with the current international business scene. A free CD-ROM containing video clips of some of the world¿s leading marketing experts, pictures, documents and prepared Power Point lectures is available to lecturers from the publisher on request.

Detalles del libro - Marketing Communications: An Integrated Approach: Integrating Offline and Online with Social Media


EAN (ISBN-13): 9780749442651
ISBN (ISBN-10): 0749442654
Tapa blanda
Año de publicación: 2004
Editorial: Kogan Page Ltd
696 Páginas
Peso: 1,533 kg
Idioma: eng/Englisch

Libro en la base de datos desde 2007-01-11T08:39:31-06:00 (Mexico City)
Página de detalles modificada por última vez el 2024-03-08T14:27:40-06:00 (Mexico City)
ISBN/EAN: 9780749442651

ISBN - escritura alterna:
0-7494-4265-4, 978-0-7494-4265-1
Mode alterno de escritura y términos de búsqueda relacionados:
Autor del libro: jonathan paul, paul smith, paul taylor, paul russell, communications, taylor and taylor
Título del libro: integrated marketing communications, offline, social media marketing, off media, online marketing, integrated approach communication, paul smith, jonathan paul

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