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Future Radio Programming Strategies: Cultivating Listenership in the Digital Age (Routledge Communication Series) - MacFarland, David
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MacFarland, David:

Future Radio Programming Strategies: Cultivating Listenership in the Digital Age (Routledge Communication Series) - encuadernado, tapa blanda

1997, ISBN: 9780805821055

Routledge, Hardcover, Auflage: 2, 288 Seiten, Publiziert: 1997-08-12T00:00:01Z, Produktgruppe: Book, 0.64 kg, Digital Art, Arts & Humanities, Undergraduate & Postgraduate, Special Feature… Más…

Gut Gastos de envío:Usually dispatched within 6 to 7 days. Real shipping costs can differ from the ones shown here. (EUR 5.59) DMI Media Europe
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Future Radio Programming Strategies: Cultivating Listenership in the Digital Age (Routledge Communication Series) - David MacFarland
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David MacFarland:

Future Radio Programming Strategies: Cultivating Listenership in the Digital Age (Routledge Communication Series) - encuadernado, tapa blanda

1997, ISBN: 0805821058

[EAN: 9780805821055], Used, good, [PU: Routledge], Spine creases, wear to binding and pages from reading. May contain limited notes, underlining or highlighting that does affect the text.… Más…

NOT NEW BOOK. Gastos de envío:Free shipping. (EUR 0.00) Discover Books, Toledo, OH, U.S.A. [64434602] [Rating: 5 (of 5)]
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David Macfarland:
Future Radio Programming Strategies: Cultivating Listenership in the Digital Age (Routledge Communication Series) - encuadernado, tapa blanda

1997

ISBN: 9780805821055

Hardcover, All pages and cover are intact. Possible slightly loose binding, minor highlighting and marginalia, cocked spine or torn dust jacket. Maybe an ex-library copy and not include t… Más…

Gastos de envío:más gastos de envío Toledo, OH, Owls Books
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Future Radio Programming Strategies: Cultivating Listenership in the Digital Age - MacFarland, David
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MacFarland, David:
Future Radio Programming Strategies: Cultivating Listenership in the Digital Age - libro nuevo

ISBN: 9780805821055

Future Radio Programming Strategies: Cultivating Listenership in the Digital Age Hardcover New Books, Lawrence Erlbau

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Future Radio Programming Strategies: Cultivating Listenership in the Digital Age - MacFarland, David
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MacFarland, David:
Future Radio Programming Strategies: Cultivating Listenership in the Digital Age - libro usado

ISBN: 9780805821055

Future Radio Programming Strategies: Cultivating Listenership in the Digital Age Hardcover eBooks, Lawrence Erlbau

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Detalles del libro
Future Radio Programming Strategies: Cultivating Listenership in the Digital Age (Routledge Communication Series)
Autor:
Título:
ISBN:

9780805821055


This second edition of "Contemporary Radio Programming Strategies" seeks to answer the question: "What do listeners really want from radio?" Some of the answers are derived from "users-and-gratifications" research in the mass media. Instead of focusing on what mass media do to people, the uses-and-gratifications perspective seeks to discover what people do with mass media. The functionalist viewpoint of such research basically says that a medium is best defined by how people use it. Having looked at some of the audience research that comes from sources other than the standard ratings companies, the book then goes on to demonstrate new ways that formats, production procedures and announcing styles can meet audience needs and desires. Although the volume concludes with several original methods for selecting and presenting airplay music basd on the audience's moods and emotional needs, it does not insist upon a singular, formulaic approach for constructing or modifying a music format. Instead, it attempts to involve the reader in thinking through the process of format development.

Detalles del libro - Future Radio Programming Strategies: Cultivating Listenership in the Digital Age (Routledge Communication Series)


EAN (ISBN-13): 9780805821055
ISBN (ISBN-10): 0805821058
Tapa dura
Año de publicación: 1997
Editorial: Routledge

Libro en la base de datos desde 2007-12-22T14:36:34-06:00 (Mexico City)
Página de detalles modificada por última vez el 2024-01-20T15:54:30-06:00 (Mexico City)
ISBN/EAN: 9780805821055

ISBN - escritura alterna:
0-8058-2105-8, 978-0-8058-2105-5
Mode alterno de escritura y términos de búsqueda relacionados:
Autor del libro: david macfarland
Título del libro: cultivating the, psychology radio, psychology the future

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