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The Social Web in the Hotel Industry / The Impact of the Social Web on the Information Process of German Hotel Guests / Nadine Chehimi / Taschenbuch / Paperback / Englisch / 2013 - Chehimi, Nadine
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The Social Web in the Hotel Industry / The Impact of the Social Web on the Information Process of German Hotel Guests / Nadine Chehimi / Taschenbuch / Paperback / Englisch / 2013 - Pasta blanda

2013, ISBN: 9783658045432

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The Social Web in the Hotel Industry The Impact of the Social Web on the Information Process of German Hotel Guests Nadine Chehimi Taschenbuch Paperback Englisch 2013 - Chehimi, Nadine
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Chehimi, Nadine:

The Social Web in the Hotel Industry The Impact of the Social Web on the Information Process of German Hotel Guests Nadine Chehimi Taschenbuch Paperback Englisch 2013 - Pasta blanda

2013, ISBN: 9783658045432

[ED: Taschenbuch], [PU: Springer Fachmedien Wiesbaden], The social web is defined as the social part of the Internet that enables (personally unknown) people to socially interact with eac… Más…

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ISBN: 9783658045432

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The Social Web in the Hotel Industry The Impact of the Social Web on the Information Process of German Hotel Guests - Chehimi, Nadine
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2013, ISBN: 9783658045432

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Chehimi, Nadine:
The Social Web in the Hotel Industry The Impact of the Social Web on the Information Process of German Hotel Guests 2014 - libro usado

2013, ISBN: 9783658045432

2014 Buchschnitt verkürzt - gepflegter, sauberer Zustand - Ausgabejahr 2014 24374172/12 Versandkostenfreie Lieferung Tourist information search,The social web,The German hotel market,, [P… Más…

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The Social Web in the Hotel Industry by Nadine Chehimi Paperback | Indigo Chapters
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Título:
ISBN:

9783658045432


The social web is defined as the social part of the Internet that enables (personally unknown) people to socially interact with each other in order to cherish friendships and make new acquaintances. The social web's current significance exceeds this initial focus, by also encompassing corporate and commercial activities. Nadine Chehimi examines to what extent the social web influences the information process of German hotel guests. In addition to the presentation of the social web's development and current state of use, general and tourist information processes as well as the German hotel market are described. With the help of a standardized guest survey, the author presents the exact role the social web currently plays in the tourist information search.

Detalles del libro - The Social Web in the Hotel Industry by Nadine Chehimi Paperback | Indigo Chapters


EAN (ISBN-13): 9783658045432
ISBN (ISBN-10): 3658045434
Tapa blanda
Año de publicación: 2013
Editorial: Nadine Chehimi

Libro en la base de datos desde 2014-01-17T14:13:11-06:00 (Mexico City)
Página de detalles modificada por última vez el 2023-10-05T08:18:16-06:00 (Mexico City)
ISBN/EAN: 9783658045432

ISBN - escritura alterna:
3-658-04543-4, 978-3-658-04543-2
Mode alterno de escritura y términos de búsqueda relacionados:
Autor del libro: nadine, sales
Título del libro: hot, social web, indus, the web, the process, the hotel book

Datos del la editorial

Autor: Nadine Chehimi
Título: The Social Web in the Hotel Industry - The Impact of the Social Web on the Information Process of German Hotel Guests
Editorial: Springer Gabler; Springer Fachmedien Wiesbaden GmbH
183 Páginas
Año de publicación: 2013-12-16
Wiesbaden; DE
Impreso en
Peso: 2,753 kg
Idioma: Inglés
53,49 € (DE)
54,99 € (AT)
59,00 CHF (CH)
POD
XXIV, 183 p. 79 illus.

BC; Business and Management, general; Hardcover, Softcover / Wirtschaft/Management; Betriebswirtschaft und Management; Verstehen; The German hotel market; The social web; Tourist information search; Marketing; Market Research/Competitive Intelligence; Business and Management; Marketing; Market Research and Competitive Intelligence; Marketing und Vertrieb; Marktforschung; EA

The social web is defined as the social part of the Internet that enables (personally unknown) people to socially interact with each other in order to cherish friendships and make new acquaintances. The social web’s current significance exceeds this initial focus, by also encompassing corporate and commercial activities. Nadine Chehimi examines to what extent the social web influences the information process of German hotel guests. In addition to the presentation of the social web’s development and current state of use, general and tourist information processes as well as the German hotel market are described. With the help of a standardized guest survey, the author presents the exact role the social web currently plays in the tourist information search.    ContentsThe social webTourist information searchThe German hotel market  Target GroupsLecturers and students of marketing, communication and tourismHoteliers and marketing specialists The AuthorNadine Chehimi is currently working as project manager for Customer Relationship Management for a hotel chain.

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