ISBN: 9783834968913
Dennis Herhausen examines how managers can successfully probe latent needs and uncover future needs of customers, labeled as proactive customer orientation. To answer this question, three… Más…
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ISBN: 9783834968913
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2011, ISBN: 9783834968913
Construct Development and Managerial Implications, eBooks, eBook Download (PDF), 2011, [PU: Betriebswirtschaftlicher Verlag Gabler], Betriebswirtschaftlicher Verlag Gabler, 2011
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2011, ISBN: 9783834968913
Construct Development and Managerial Implications, 2011, eBook Download (PDF), eBooks, [PU: Betriebswirtschaftlicher Verlag Gabler]
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2011, ISBN: 9783834968913
Construct Development and Managerial Implications, eBooks, eBook Download (PDF), Auflage, [PU: Gabler Verlag], [ED: 1], Gabler Verlag, 2011
lehmanns.de Gastos de envío:Download sofort lieferbar. (EUR 0.00) Details... |
ISBN: 9783834968913
Dennis Herhausen examines how managers can successfully probe latent needs and uncover future needs of customers, labeled as proactive customer orientation. To answer this question, three… Más…
ISBN: 9783834968913
Understanding Proactive Customer Orientation - Construct Development and Managerial Implications: ab 79.99 € eBooks > Wirtschaft Gabler Betriebswirt.-Vlg eBook als pdf, Gabler Betriebswir… Más…
2011
ISBN: 9783834968913
Construct Development and Managerial Implications, eBooks, eBook Download (PDF), 2011, [PU: Betriebswirtschaftlicher Verlag Gabler], Betriebswirtschaftlicher Verlag Gabler, 2011
2011, ISBN: 9783834968913
Construct Development and Managerial Implications, 2011, eBook Download (PDF), eBooks, [PU: Betriebswirtschaftlicher Verlag Gabler]
2011, ISBN: 9783834968913
Construct Development and Managerial Implications, eBooks, eBook Download (PDF), Auflage, [PU: Gabler Verlag], [ED: 1], Gabler Verlag, 2011
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Detalles del libro - Understanding Proactive Customer Orientation
EAN (ISBN-13): 9783834968913
Año de publicación: 2011
Editorial: Gabler Verlag
Libro en la base de datos desde 2007-03-07T14:01:45-06:00 (Mexico City)
Página de detalles modificada por última vez el 2024-02-09T22:43:47-06:00 (Mexico City)
ISBN/EAN: 9783834968913
ISBN - escritura alterna:
978-3-8349-6891-3
Mode alterno de escritura y términos de búsqueda relacionados:
Autor del libro: herhaus, herhausen
Título del libro: and understand, orient, orientation, understanding
Datos del la editorial
Autor: Dennis Herhausen
Título: Understanding Proactive Customer Orientation - Construct Development and Managerial Implications
Editorial: Gabler Verlag; Betriebswirtschaftlicher Verlag Gabler
186 Páginas
Año de publicación: 2011-08-31
Wiesbaden; DE
Idioma: Inglés
53,49 € (DE)
55,00 € (AT)
59,00 CHF (CH)
Available
XVII, 186 p. 10 illus.
EA; E107; eBook; Nonbooks, PBS / Wirtschaft/Werbung, Marketing; Marketing und Vertrieb; Verstehen; Customer Needs; Kundenbedürfnisse; Market Research; Markforschung; Marktorientierung; C; Marketing; Business and Management; BC
Dennis Herhausen examines how managers can successfully probe latent needs and uncover future needs of customers, labeled as proactive customer orientation. To answer this question, three stages of research are deployed: (1) An exploratory study investigating two different dimensions of proactive customer orientation, (2) a quantitative study investigating consequences, antecedents, and factors that moderate the effects of proactive customer orientation, and (3) a qualitative study investigating situation-specific recommendations on how to increase proactive customer orientation. Overall, a systematic change process is developed to guide managers that aim to increase their company's proactive customer orientation.Dennis Herhausen examines how managers can successfully probe latent needs and uncover future needs of customers, labeled as proactive customer orientation. To answer this question, three stages of research are deployed: (1) An exploratory study investigating two different dimensions of proactive customer orientation, (2) a quantitative study investigating consequences, antecedents, and factors that moderate the effects of proactive customer orientation, and (3) a qualitative study investigating situation-specific recommendations on how to increase proactive customer orientation. Overall, a systematic change process is developed to guide managers that aim to increase their company's proactive customer orientation.
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