- 5 Resultados
precio mínimo: € 52,30, precio máximo: € 59,00, precio promedio: € 57,66
1
Green marketing and the ecological advertisement : An analysis of the structure of the communication in announcements printed matters - Antonio Fernando Guimaraes
Pedir
por AbeBooks.de
€ 59,00
Envío: € 0,001
Pedir
Detalles del proveedor
Enlace patrocinado
Antonio Fernando Guimaraes:

Green marketing and the ecological advertisement : An analysis of the structure of the communication in announcements printed matters - Pasta blanda

2010, ISBN: 3838375319

[EAN: 9783838375311], Neubuch, [PU: LAP LAMBERT Academic Publishing], nach der Bestellung gedruckt Neuware - This work presents an analysis of the content of a series of printed ecologica… Más…

NEW BOOK. Gastos de envío:Versandkostenfrei. (EUR 0.00) AHA-BUCH GmbH, Einbeck, Germany [51283250] [Rating: 5 (von 5)]
cerrar (X)
2
Green marketing and the ecological advertisement: An analysis of the structure of the communication in announcements printed matters - Guimaraes, Antonio Fernando
Pedir
por Amazon.de (Intern. Bücher)
€ 59,00
Envío: € 0,001
Pedir
Detalles del proveedor
Enlace patrocinado

Guimaraes, Antonio Fernando:

Green marketing and the ecological advertisement: An analysis of the structure of the communication in announcements printed matters - Pasta blanda

2010, ISBN: 9783838375311

LAP LAMBERT Academic Publishing, Taschenbuch, 160 Seiten, Publiziert: 2010-07-14T00:00:01Z, Produktgruppe: Buch, Hersteller-Nr.: 3838375319, 0.54 kg, Recht, Kategorien, Bücher, Management… Más…

Gastos de envío:Auf Lager, Lieferung von Amazon. (EUR 0.00) Amazon.de
cerrar (X)
3
Green marketing and the ecological advertisement: An analysis of the structure of the communication in announcements printed matters - Guimaraes, Antonio Fernando
Pedir
por Amazon.de (Intern. Bücher)
€ 52,30
Envío: € 3,001
Pedir
Detalles del proveedor
Enlace patrocinado
Guimaraes, Antonio Fernando:
Green marketing and the ecological advertisement: An analysis of the structure of the communication in announcements printed matters - Pasta blanda

2010

ISBN: 9783838375311

LAP LAMBERT Academic Publishing, Taschenbuch, 160 Seiten, Publiziert: 2010-07-14T00:00:01Z, Produktgruppe: Buch, Hersteller-Nr.: 3838375319, 0.54 kg, Recht, Kategorien, Bücher, Management… Más…

Gastos de envío:Die angegebenen Versandkosten können von den tatsächlichen Kosten abweichen. (EUR 3.00)
cerrar (X)
4
Green marketing and the ecological advertisement - Antonio Fernando Guimaraes
Pedir
por Hugendubel.de
€ 58,99
Envío: € 0,001
Pedir
Detalles del proveedor
Enlace patrocinado
Antonio Fernando Guimaraes:
Green marketing and the ecological advertisement - Pasta blanda

ISBN: 9783838375311

Pasta dura

*Green marketing and the ecological advertisement* - An analysis of the structure of the communication in announcements printed matters / Taschenbuch für 58.99 € / Aus dem Bereich: Bücher… Más…

Gastos de envío:Shipping in 3 days, , Versandkostenfrei nach Hause oder Express-Lieferung in Ihre Buchhandlung., DE. (EUR 0.00)
cerrar (X)
5
Green marketing and the ecological advertisement An analysis of the structure of the communication in announcements printed matters - Guimaraes, Antonio Fernando
Pedir
por Achtung-Buecher.de
€ 59,00
Envío: € 0,001
Pedir
Detalles del proveedor
Enlace patrocinado
Guimaraes, Antonio Fernando:
Green marketing and the ecological advertisement An analysis of the structure of the communication in announcements printed matters - libro nuevo

2010, ISBN: 3838375319

Kartoniert / Broschiert, mit Schutzumschlag 11, [PU:LAP LAMBERT Academic Publishing]

Gastos de envío:Versandkostenfrei innerhalb der BRD. (EUR 0.00) MARZIES.de Buch- und Medienhandel, 14621 Schönwalde-Glien
cerrar (X)
1Dado que algunas plataformas no nos comunican las condiciones de envío y éstas pueden depender del país de entrega, del precio de compra, del peso y tamaño del artículo, de una posible membresía a la plataforma, de una entrega directa por parte de la plataforma o a través de un tercero (Marketplace), etc., es posible que los gastos de envío indicados por eurolibro/terralibro no concuerden con los de la plataforma ofertante.

Datos bibliográficos del mejor libro coincidente

Detalles del libro
Green marketing and the ecological advertisement: An analysis of the structure of the communication in announcements printed matters
Autor:
Título:
ISBN:

9783838375311


This work presents an analysis of the content of a series of printed ecological ads obtained from companies across several economic sectors. This study aimed to examine the implicit structure of these ads: its environmental appeals; the degree of thoroughness with which the matter was addressed by the companies surveyed. It contains the concepts of strategic marketing and operational marketing, the societal marketing and the relations between the integrated marketing communications and the green marketing. As analytical framework, was selected a sample of print ads and through a multivariate analysis, using the technique of Multidimensional Scaling (MDS)and cluster analysis was obtained a perceptual map that positions companies according to the criteria of similarity. The work should help shed some light on this new and exciting advertising environment, and should be especially useful to professionals in communications and marketing fields; managers concerned with the company's image as an environmentally responsible company; or anyone else who may considering utilizing the concepts of green marketing oriented to use ecologically sound appeals in their advertisements.

Detalles del libro - Green marketing and the ecological advertisement: An analysis of the structure of the communication in announcements printed matters


EAN (ISBN-13): 9783838375311
ISBN (ISBN-10): 3838375319
Tapa dura
Tapa blanda
Año de publicación: 2010
Editorial: LAP LAMBERT Academic Publishing
160 Páginas
Peso: 0,260 kg
Idioma: eng/Englisch

Libro en la base de datos desde 2009-05-15T23:31:27-05:00 (Mexico City)
Página de detalles modificada por última vez el 2023-09-11T12:01:00-06:00 (Mexico City)
ISBN/EAN: 9783838375311

ISBN - escritura alterna:
3-8383-7531-9, 978-3-8383-7531-1
Mode alterno de escritura y términos de búsqueda relacionados:
Autor del libro: fernando guimaraes
Título del libro: marketing, ecological communication, green matters

< para archivar...