The purpose of this paper was to investigate the business practices of Afro- Caribbean (ACB) ethnic minority entrepreneurs in the UK, with specific focus on their entrepreneurship and mar… Más…
The purpose of this paper was to investigate the business practices of Afro- Caribbean (ACB) ethnic minority entrepreneurs in the UK, with specific focus on their entrepreneurship and marketing activities. Additionally, the influence of the entrepreneurs´ educational background and the sector of operation were also evaluated. Analyses of the findings obtained through electronic and mail questionnaires from twenty-seven (27) ACB small business owners indicate that their marketing activities involved the use of both transactional and relational strategies. With respect to their entrepreneurship practices, the results revealed that the ACB business owners preferred the niche minority market. It was also found that the marketing strategies adopted were influenced by the entrepreneurs´ educational background and the sector of operations. Of Ethnic Minority Businesses in the UK Buch (fremdspr.) Bücher>Fremdsprachige Bücher>Englische Bücher, LAP Lambert Academic Publishing<
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The purpose of this paper was to investigate the business practices of Afro- Caribbean (ACB) ethnic minority entrepreneurs in the UK, with specific focus on their entrepreneurship and mar… Más…
The purpose of this paper was to investigate the business practices of Afro- Caribbean (ACB) ethnic minority entrepreneurs in the UK, with specific focus on their entrepreneurship and marketing activities. Additionally, the influence of the entrepreneurs educational background and the sector of operation were also evaluated. Analyses of the findings obtained through electronic and mail questionnaires from twenty-seven (27) ACB small business owners indicate that their marketing activities involved the use of both transactional and relational strategies. With respect to their entrepreneurship practices, the results revealed that the ACB business owners preferred the niche minority market. It was also found that the marketing strategies adopted were influenced by the entrepreneurs educational background and the sector of operations. Bücher / Sozialwissenschaften, Recht & Wirtschaft / Wirtschaft / Betriebswirtschaft<
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The purpose of this paper was to investigate the business practices of Afro- Caribbean (ACB) ethnic minority entrepreneurs in the UK, with specific focus on their entrepreneurship and mar… Más…
The purpose of this paper was to investigate the business practices of Afro- Caribbean (ACB) ethnic minority entrepreneurs in the UK, with specific focus on their entrepreneurship and marketing activities. Additionally, the influence of the entrepreneurs educational background and the sector of operation were also evaluated. Analyses of the findings obtained through electronic and mail questionnaires from twenty-seven (27) ACB small business owners indicate that their marketing activities involved the use of both transactional and relational strategies. With respect to their entrepreneurship practices, the results revealed that the ACB business owners preferred the niche minority market. It was also found that the marketing strategies adopted were influenced by the entrepreneurs educational background and the sector of operations., [PU: LAP Lambert Academic Publishing], [CT: Varia]<
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Olusola Osineye,Paperback, English-language edition,Pub by AV Akademikerverlag GmbH & Co. KG. Books Books ~~ Business & Economics~~ Accounting ~~ General Marketing-And-Entrepreneurship-St… Más…
Olusola Osineye,Paperback, English-language edition,Pub by AV Akademikerverlag GmbH & Co. KG. Books Books ~~ Business & Economics~~ Accounting ~~ General Marketing-And-Entrepreneurship-Strategies~~Olusola-Osineye AV Akademikerverlag GmbH & Co. KG.<
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The purpose of this paper was to investigate the business practices of Afro- Caribbean (ACB) ethnic minority entrepreneurs in the UK, with specific focus on their entrepreneurship and mar… Más…
The purpose of this paper was to investigate the business practices of Afro- Caribbean (ACB) ethnic minority entrepreneurs in the UK, with specific focus on their entrepreneurship and marketing activities. Additionally, the influence of the entrepreneurs´ educational background and the sector of operation were also evaluated. Analyses of the findings obtained through electronic and mail questionnaires from twenty-seven (27) ACB small business owners indicate that their marketing activities involved the use of both transactional and relational strategies. With respect to their entrepreneurship practices, the results revealed that the ACB business owners preferred the niche minority market. It was also found that the marketing strategies adopted were influenced by the entrepreneurs´ educational background and the sector of operations. Of Ethnic Minority Businesses in the UK Buch (fremdspr.) Bücher>Fremdsprachige Bücher>Englische Bücher, LAP Lambert Academic Publishing<
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The purpose of this paper was to investigate the business practices of Afro- Caribbean (ACB) ethnic minority entrepreneurs in the UK, with specific focus on their entrepreneurship and mar… Más…
The purpose of this paper was to investigate the business practices of Afro- Caribbean (ACB) ethnic minority entrepreneurs in the UK, with specific focus on their entrepreneurship and marketing activities. Additionally, the influence of the entrepreneurs educational background and the sector of operation were also evaluated. Analyses of the findings obtained through electronic and mail questionnaires from twenty-seven (27) ACB small business owners indicate that their marketing activities involved the use of both transactional and relational strategies. With respect to their entrepreneurship practices, the results revealed that the ACB business owners preferred the niche minority market. It was also found that the marketing strategies adopted were influenced by the entrepreneurs educational background and the sector of operations. Bücher / Sozialwissenschaften, Recht & Wirtschaft / Wirtschaft / Betriebswirtschaft<
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The purpose of this paper was to investigate the business practices of Afro- Caribbean (ACB) ethnic minority entrepreneurs in the UK, with specific focus on their entrepreneurship and mar… Más…
The purpose of this paper was to investigate the business practices of Afro- Caribbean (ACB) ethnic minority entrepreneurs in the UK, with specific focus on their entrepreneurship and marketing activities. Additionally, the influence of the entrepreneurs educational background and the sector of operation were also evaluated. Analyses of the findings obtained through electronic and mail questionnaires from twenty-seven (27) ACB small business owners indicate that their marketing activities involved the use of both transactional and relational strategies. With respect to their entrepreneurship practices, the results revealed that the ACB business owners preferred the niche minority market. It was also found that the marketing strategies adopted were influenced by the entrepreneurs educational background and the sector of operations., [PU: LAP Lambert Academic Publishing], [CT: Varia]<
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Olusola Osineye,Paperback, English-language edition,Pub by AV Akademikerverlag GmbH & Co. KG. Books Books ~~ Business & Economics~~ Accounting ~~ General Marketing-And-Entrepreneurship-St… Más…
Olusola Osineye,Paperback, English-language edition,Pub by AV Akademikerverlag GmbH & Co. KG. Books Books ~~ Business & Economics~~ Accounting ~~ General Marketing-And-Entrepreneurship-Strategies~~Olusola-Osineye AV Akademikerverlag GmbH & Co. KG.<
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Detalles del libro - Marketing And Entrepreneurship Strategies
EAN (ISBN-13): 9783847304630 ISBN (ISBN-10): 3847304631 Tapa dura Tapa blanda Año de publicación: 2012 Editorial: AV Akademikerverlag GmbH & Co. KG.
Libro en la base de datos desde 2007-12-03T17:57:20-06:00 (Mexico City) Página de detalles modificada por última vez el 2016-12-26T03:58:41-06:00 (Mexico City) ISBN/EAN: 9783847304630
ISBN - escritura alterna: 3-8473-0463-1, 978-3-8473-0463-0 Mode alterno de escritura y términos de búsqueda relacionados: Título del libro: entrepreneurship, marketing
