ISBN: 9781259573545
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2016, ISBN: 1259573540
[EAN: 9781259573545], Neubuch, [PU: McGraw-Hill Education, United States], Language: English. Brand new Book. Kerin/Hartley's Marketing 13th edition is the most robust Principles of Marke… Más…
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2016, ISBN: 1259573540
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2016, ISBN: 9781259573545
Buch, Hardcover, 13th edition, [PU: McGraw-Hill Education], McGraw-Hill Education, 2016
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ISBN: 9781259573545
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2016, ISBN: 1259573540
[EAN: 9781259573545], Neubuch, [PU: McGraw-Hill Education, United States], Language: English. Brand new Book. Kerin/Hartley's Marketing 13th edition is the most robust Principles of Marke… Más…
2016
ISBN: 1259573540
[EAN: 9781259573545], Gebraucht, guter Zustand, [PU: McGraw-Hill Education], Usually ships within 24 hours in quality packaging. Satisfaction guaranteed. Books have varying amounts of wea… Más…
2016, ISBN: 9781259573545
Hardcover, Gebraucht, guter Zustand, Usually ships within 24 hours in quality packaging. Satisfaction guaranteed. Books have varying amounts of wear and highlighting. Please note that ite… Más…
2016, ISBN: 9781259573545
Buch, Hardcover, 13th edition, [PU: McGraw-Hill Education], McGraw-Hill Education, 2016
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Powerful tools like Connect, SmartBook, and the regularly updated resources at www.kerinmarketing.com make this 13th edition of Marketing the best choice for instructors seeking a rigorous, comprehensive program with balanced coverage of traditional and contemporary concepts.
Kerin/Hartley's Marketing is also available through McGraw-Hill Connect®, a subscription-based learning service accessible online through personal computer or tablet. A subscription to Connect includes the following:
• SmartBook® - an adaptive digital version of the course textbook that personalizes the reading experience based on how well students are learning the content.
• Access to homework assignments, quizzes, syllabus, notes, reminders, and other important files for the course. Auto-graded assignments in Connect Marketing include iSeeIt! concept animations, video cases, and other application exercises that challenge students to apply concepts and examine how firms analyze, create, deliver, communicate, and capture value. Contact your Learning Technology Representative for a complete list of assignments by chapter and learning outcome.
• Progress dashboards that quickly show students how they are performing on assignments, with tips for improvement.
• The option to purchase (for a small fee) a print version of the book. This binder-ready, loose-leaf version includes free shipping.
Complete system requirements to use Connect can be f
Detalles del libro - Marketing
EAN (ISBN-13): 9781259573545
ISBN (ISBN-10): 1259573540
Tapa dura
Año de publicación: 2016
Editorial: McGraw-Hill Education
Libro en la base de datos desde 2016-05-31T02:12:22-05:00 (Mexico City)
Página de detalles modificada por última vez el 2022-10-04T16:39:25-05:00 (Mexico City)
ISBN/EAN: 9781259573545
ISBN - escritura alterna:
1-259-57354-0, 978-1-259-57354-5
Mode alterno de escritura y términos de búsqueda relacionados:
Autor del libro: roger kerin, hartley
Título del libro: kerin marketing
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