Ethics in Business Communication - libro nuevo

Libro en la base de datos desde 2013-12-12T11:43:00-06:00 (Mexico City)
Página de detalles modificada por última vez el 2023-04-16T01:55:18-06:00 (Mexico City)
ISBN/EAN: 9782807611931

ISBN - escritura alterna:
978-2-8076-1193-1
Mode alterno de escritura y términos de búsqueda relacionados:
Autor del libro: carlos delgado

Datos del la editorial

Autor: Veronica Gonzalez Araujo; Roberto Carlos Álvarez Delgado; Ángel Sancho Rodríguez
Título: Business and Innovation; Ethics in Business Communication - New Challenges in the Digital World
Editorial: Peter Lang AG, Internationaler Verlag der Wissenschaften
236 Páginas
Año de publicación: 2020-06-05
Brussels; BE
Impreso en
Idioma: Inglés
47,25 € (DE)
49,50 € (AT)
56,00 CHF (CH)
Not available (reason unspecified)

EA; E107; Nonbooks, PBS / Wirtschaft; Unternehmensethik und soziale Verantwortung, CSR; Verstehen; BUSINESS & ECONOMICS / Business Communication / General; BUSINESS & ECONOMICS / New Business Enterprises; Business innovation; Business ethics & social responsibility; Business communication & presentation; Araujo; Business; Challenges; Communication; Digital; Ethics; Gónzález; Management: Innovation; Businesskommunikation und -präsentation; Optimieren; EA; EA; BC

Verónica gonzalez-araujo, PhD in Modern Languages is Lecturer at the University of Alcalá and member of the Institutional Marketing and Digital Communications Department.

Ángel Sancho-Rodríguez, PhD in Audiovisual Communication and Advertising and Graduated in Business is Associate Professor at the University of Alcala and coordinator of the Master in Audiovisual Production, Complutense University of Madrid.

In our ever growing interconnected world, communication has become an essential tool for businesses and entrepreneurs. To be effective, business communication needs to take social and ethical considerations into account. This volume brings together different perspectives about ethics in business and communication, with special emphasis on the new challenges deriving from the digital world. From a variety of disciplinary perspectives (discourse analysis, communication studies, linguistics, rhetoric, semiotics, business and management studies), the contributors explore the production and interpretation of texts and interactions from an ethical perspective, as well as the use (and abuse) of communicative strategies and tactics of persuasion. Among other topics, the volume deals with the use of rhetorical and linguistic strategies in the entrepreneurial pitch, ethical leadership in business management, gender issues in entrepreneurship, the ethics of tourism, and the use of digital and collaborative tools in professional and educational contexts.

This volume brings together different perspectives about ethics in business and communication, with special emphasis on the new challenges deriving from the digital world. From a variety of disciplinary perspectives, the contributors explore the production and interpretation of texts and interactions from an ethical perspective.