2011, ISBN: 9780470745816

A complete overview and analysis of brand valuation techniques, methodologies and applications, eBooks, eBook Download (PDF), 1. Auflage, The International Brand Valuation Manual is a det… Más…

A complete overview and analysis of brand valuation techniques, methodologies and applications, eBooks, eBook Download (PDF), 1. Auflage, The International Brand Valuation Manual is a detailed andextensive review of the main brand valuation models. The bookreveals the state of the art in the field of brand valuation andcoherently relates major trends in the theory and practice of brandvaluation. This "one-stop" source is for valuationprofessionals as well as financial and marketing specialists whoneed to have an understanding of the principal valuation methods.Salinas also analyses the respective efficacy, advantages,disadvantages, and prospects for the future for each method. The book: - Provides a thorough overview of all the tools available forthe brand valuation practitioner. - Offers an informed view on which methodologies are mostsuitable for different types of applications, and explains why. - Acts as an all-in-one source of reference for specialists whoadvise clients on which methodology to employ, or who areconsidering adopting one themselves. - Features case studies and examples from Guinness, PwC,Rolls-Royce, Santander, Shell, Telefonica, Unilever, BMW, HansonTrust, Cadbury-Schweppes, Kellogg, Coco-Cola, Mercedes, Rolex,among others. Gabriella Salinas is the Global Brand Manager at Deloitte ToucheTohmatsu, Madrid, Spain. [PU: John Wiley & Sons], Seiten: 448, John Wiley & Sons, 2011<

ISBN: 9780470745816

The International Brand Valuation Manual is a detailed and extensive review of the main brand valuation models. The book reveals the state of the art in the field of brand valuation and c… Más…

The International Brand Valuation Manual is a detailed and extensive review of the main brand valuation models. The book reveals the state of the art in the field of brand valuation and coherently relates major trends in the theory and practice of brand valuation. This one-stop source is for valuation professionals as well as financial and marketing specialists who need to have an understanding of the principal valuation methods. Salinas also analyses the respective efficacy, advantages, disadvantages, and prospects for the future for each method. The book:- Provides a thorough overview of all the tools available for the brand valuation practitioner.- Offers an informed view on which methodologies are most suitable for different types of applications, and explains why.- Acts as an all-in-one source of reference for specialists who advise clients on which methodology to employ, or who are considering adopting one themselves.- Features case studies and examples from Guinness, PwC, Rolls-Royce, Santander, Shell, Telefonica, Unilever, BMW, Hanson Trust, Cadbury-Schweppes, Kellogg, Coco-Cola, Mercedes, Rolex, among others.Gabriella Salinas is the Global Brand Manager at Deloitte Touche Tohmatsu, Madrid, Spain.; EPUB; Business,Finance and Law > Business & management > International business, Wiley<

ISBN: 9780470745816

The International Brand Valuation Manual is a detailed and extensive review of the main brand valuation models. The book reveals the state of the art in the field of brand valuation and c… Más…

The International Brand Valuation Manual is a detailed and extensive review of the main brand valuation models. The book reveals the state of the art in the field of brand valuation and coherently relates major trends in the theory and practice of brand valuation. This one-stop source is for valuation professionals as well as financial and marketing specialists who need to have an understanding of the principal valuation methods. Salinas also analyses the respective efficacy, advantages, disadvantages, and prospects for the future for each method. The book:- Provides a thorough overview of all the tools available for the brand valuation practitioner.- Offers an informed view on which methodologies are most suitable for different types of applications, and explains why.- Acts as an all-in-one source of reference for specialists who advise clients on which methodology to employ, or who are considering adopting one themselves.- Features case studies and examples from Guinness, PwC, Rolls-Royce, Santander, Shell, Telefonica, Unilever, BMW, Hanson Trust, Cadbury-Schweppes, Kellogg, Coco-Cola, Mercedes, Rolex, among others.Gabriella Salinas is the Global Brand Manager at Deloitte Touche Tohmatsu, Madrid, Spain.; PDF; Business,Finance and Law > Business & management, Wiley<

2011, ISBN: 9780470745816

A complete overview and analysis of brand valuation techniques, methodologies and applications, eBooks, eBook Download (PDF), 1. Auflage, [PU: John Wiley & Sons], John Wiley & Son… Más…

A complete overview and analysis of brand valuation techniques, methodologies and applications, eBooks, eBook Download (PDF), 1. Auflage, [PU: John Wiley & Sons], John Wiley & Sons, 2011<

2011, ISBN: 9780470745816

eBooks, eBook Download (PDF), 1. Auflage, [PU: Wiley], Wiley, 2011