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Value in a Digital World - Francisco J. López Lubián; José Esteves
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Francisco J. López Lubián; José Esteves:

Value in a Digital World - Pasta blanda

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An in-depth examination of the concept of value in a digital world, an analysis of a range of digital business models and a framework for assessing the value of digital businesses. Assess… Más…

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Value in a Digital World - Francisco J. López Lubián/ José Esteves
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Francisco J. López Lubián/ José Esteves:

Value in a Digital World - Pasta blanda

2017, ISBN: 9783319847320

*Value in a Digital World* - How to assess business models and measure value in a digital world. Softcover reprint of the original 1st ed. 2017 / Taschenbuch für 37.49 € / Aus dem Bereich… Más…

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Value in a Digital World How to assess business models and measure value in a digital world - Esteves, José; López Lubián, Francisco J.
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Esteves, José; López Lubián, Francisco J.:
Value in a Digital World How to assess business models and measure value in a digital world - Pasta blanda

2018

ISBN: 3319847325

Softcover reprint of the original 1st ed. 2017 Kartoniert / Broschiert Marketing und Vertrieb, Economicvalue; Valuemetrics; BusinessModel; SharingEconomy; Digitalintangibles, mit Schutz… Más…

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Value in a Digital World How to assess business models and measure value in a digital world - Esteves, José; López Lubián, Francisco J.
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Esteves, José; López Lubián, Francisco J.:
Value in a Digital World How to assess business models and measure value in a digital world - Pasta blanda

2018, ISBN: 3319847325

Softcover reprint of the original 1st ed. 2017 Kartoniert / Broschiert Online-Marketing, Economicvalue; Valuemetrics; BusinessModel; SharingEconomy; Digitalintangibles, mit Schutzumschl… Más…

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Detalles del libro
Value in a Digital World
Autor:
Título:
ISBN:

3319847325

Detalles del libro - Value in a Digital World


EAN (ISBN-13): 9783319847320
ISBN (ISBN-10): 3319847325
Tapa blanda
Año de publicación: 2018
Editorial: Springer International Publishing

Libro en la base de datos desde 2019-07-01T23:26:49-05:00 (Mexico City)
Página de detalles modificada por última vez el 2023-04-19T08:27:40-06:00 (Mexico City)
ISBN/EAN: 3319847325

ISBN - escritura alterna:
3-319-84732-5, 978-3-319-84732-0
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Título del libro: digital, measure, models

Datos del la editorial

Autor: Francisco J. López Lubián; José Esteves
Título: Value in a Digital World - How to assess business models and measure value in a digital world
Editorial: Palgrave Macmillan; Springer International Publishing
168 Páginas
Año de publicación: 2018-05-23
Cham; CH
Impreso en
Idioma: Inglés
37,44 € (DE)
38,49 € (AT)
41,50 CHF (CH)
POD
XXII, 168 p. 15 illus.

BC; Hardcover, Softcover / Wirtschaft/Werbung, Marketing; Online-Marketing / Social Media Marketing; Verstehen; Economic value; Value metrics; Business model; Sharing economy; Digital intangibles; Digital Marketing; Knowledge Management; Wissensmanagement; BB

Assessing the value of traditional business was easy. There are hard, well tested metrics and tangible, measurable assets you can literally kick the tyres of. But how do you measure the value of something that consists of little more than bits of information, brand awareness and a compelling idea?

In the winner takes all digital world how do you know if this idea is one that will attract billions of dedicated users or a few thousand fleeting trialists?

And, most importantly, how do you assess whether any given business model is robust enough to make billions or flawed in a way that will lose millions?

 

Chapter1.- The new digital economy Chapter2.- Economic Value and Digital Business Chapter3.-Escaping the hype: Dealing with subjectivity Chapter4.-Weighing the air: Valuing digital intangibles Chapter5.- Web Business Models and EV Chapter6.- Managing to delivering value in a digital world Chapter 7.- Summary and Conclusions.

Francisco J. López Lubián is a professor and Head of the area of finance at IE Business School and an expert in financial valuation and analysis. He combined this teaching career with an intense career in business as a financial analyst at Hewlett-Packard, controller for the Sarrió Group, financial director for Sarrió Tisú and general financial director for the Isolux Group. Professor López Lubián regularly contributes to leading newspapers, including the Financial Times, and for the last five years has collaborated with Actualidad Económica journal and Expansión newspaper to publish the ranking of value creation for the shareholder.

Examination of one of the hardest and least understood aspects of business valuation – the intangible potential of digital business

Looks not just at tech start ups but also traditional businesses transforming into digital hybrids

Cross over between finance and business


Examination of one of the hardest and least understood aspects of business valuation – the intangible potential of digital business Looks not just at tech start ups but also traditional businesses transforming into digital hybrids Cross over between finance and business
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