ISBN: 9783319517490
An in-depth examination of the concept of value in a digital world, an analysis of a range of digital business models and a framework for assessing the value of digital businesses. … Más…
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Value in a Digital World | How to assess business models and measure value in a digital world | Francisco Lopez Lubian (u. a.) | Buch | Einband - fest (Hardcover) | Englisch | 2017 | EAN 9783319517490 - encuadernado, tapa blanda
2017, ISBN: 9783319517490
[ED: Gebunden], [PU: Springer-Verlag GmbH], Francisco J. López Lubián is a professor and Head of the area of finance at IE Business School and an expert in financial valuation and analysi… Más…
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Value in a Digital World / How to assess business models and measure value in a digital world / Francisco Lopez Lubian (u. a.) / Buch / Einband - fest (Hardcover) / Englisch / 2017 / EAN 9783319517490 - encuadernado, tapa blanda
2017, ISBN: 9783319517490
[ED: Gebunden], [PU: Springer-Verlag GmbH], Francisco J. López Lubián is a professor and Head of the area of finance at IE Business School and an expert in financial valuation and analysi… Más…
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How to assess business models and measure value in a digital world, Buch, Hardcover, 1st ed. 2017, [PU: Springer International Publishing], Springer International Publishing, 2017
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Value in a Digital World: How to assess business models and measure value in a digital world Francisco J. Lïpez Lubiïn Author - libro nuevo
ISBN: 9783319517490
An in-depth examination of the concept of value in a digital world, an analysis of a range of digital business models and a framework for assessing the value of digital businesses. … Más…
Lopez Lubian, Francisco:
Value in a Digital World | How to assess business models and measure value in a digital world | Francisco Lopez Lubian (u. a.) | Buch | Einband - fest (Hardcover) | Englisch | 2017 | EAN 9783319517490 - encuadernado, tapa blanda2017, ISBN: 9783319517490
[ED: Gebunden], [PU: Springer-Verlag GmbH], Francisco J. López Lubián is a professor and Head of the area of finance at IE Business School and an expert in financial valuation and analysi… Más…
Value in a Digital World / How to assess business models and measure value in a digital world / Francisco Lopez Lubian (u. a.) / Buch / Einband - fest (Hardcover) / Englisch / 2017 / Springer, Berlin - libro nuevo
2017
ISBN: 9783319517490
[PU: Springer, Berlin], An in-depth examination of the concept of value in a digital world, an analysis of a range of digital business models and a framework for assessing the value of di… Más…
Value in a Digital World / How to assess business models and measure value in a digital world / Francisco Lopez Lubian (u. a.) / Buch / Einband - fest (Hardcover) / Englisch / 2017 / EAN 9783319517490 - encuadernado, tapa blanda
2017, ISBN: 9783319517490
[ED: Gebunden], [PU: Springer-Verlag GmbH], Francisco J. López Lubián is a professor and Head of the area of finance at IE Business School and an expert in financial valuation and analysi… Más…
2017, ISBN: 9783319517490
Pasta dura
How to assess business models and measure value in a digital world, Buch, Hardcover, 1st ed. 2017, [PU: Springer International Publishing], Springer International Publishing, 2017
Datos bibliográficos del mejor libro coincidente
Detalles del libro - Value in a Digital World: How to assess business models and measure value in a digital world Francisco J. Lïpez Lubiïn Author
EAN (ISBN-13): 9783319517490
ISBN (ISBN-10): 331951749X
Tapa dura
Año de publicación: 2017
Editorial: Springer International Publishing Core >2
Libro en la base de datos desde 2017-05-14T08:42:55-05:00 (Mexico City)
Página de detalles modificada por última vez el 2024-03-12T04:33:50-06:00 (Mexico City)
ISBN/EAN: 331951749X
ISBN - escritura alterna:
3-319-51749-X, 978-3-319-51749-0
Mode alterno de escritura y términos de búsqueda relacionados:
Autor del libro: value publishing, lopez, francisco
Título del libro: lopez, measure, berlin fest
Datos del la editorial
Autor: Francisco J. López Lubián; José Esteves
Título: Value in a Digital World - How to assess business models and measure value in a digital world
Editorial: Palgrave Macmillan; Springer International Publishing
168 Páginas
Año de publicación: 2017-11-23
Cham; CH
Impreso en
Idioma: Inglés
37,44 € (DE)
38,49 € (AT)
41,50 CHF (CH)
POD
XXII, 168 p. 15 illus.
BB; Hardcover, Softcover / Wirtschaft/Werbung, Marketing; Online-Marketing / Social Media Marketing; Verstehen; Economic value; Value metrics; Business model; Sharing economy; Digital intangibles; Digital Marketing; Knowledge Management; Wissensmanagement; EA; BC
Assessing the value of traditional business was easy. There are hard, well tested metrics and tangible, measurable assets you can literally kick the tyres of. But how do you measure the value of something that consists of little more than bits of information, brand awareness and a compelling idea?
In the winner takes all digital world how do you know if this idea is one that will attract billions of dedicated users or a few thousand fleeting trialists?
And, most importantly, how do you assess whether any given business model is robust enough to make billions or flawed in a way that will lose millions?
Chapter1.- The new digital economy Chapter2.- Economic Value and Digital Business Chapter3.-Escaping the hype: Dealing with subjectivity Chapter4.-Weighing the air: Valuing digital intangibles Chapter5.- Web Business Models and EV Chapter6.- Managing to delivering value in a digital world Chapter 7.- Summary and Conclusions.
Francisco J. López Lubián is a professor and Head of the area of finance at IE Business School and an expert in financial valuation and analysis. He combined this teaching career with an intense career in business as a financial analyst at Hewlett-Packard, controller for the Sarrió Group, financial director for Sarrió Tisú and general financial director for the Isolux Group. Professor López Lubián regularly contributes to leading newspapers, including the Financial Times, and for the last five years has collaborated with Actualidad Económica journal and Expansión newspaper to publish the ranking of value creation for the shareholder.
Examination of one of the hardest and least understood aspects of business valuation – the intangible potential of digital business
Looks not just at tech start ups but also traditional businesses transforming into digital hybrids
Cross over between finance and business
Examination of one of the hardest and least understood aspects of business valuation – the intangible potential of digital business Looks not just at tech start ups but also traditional businesses transforming into digital hybrids Cross over between finance and business
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