The Fundamentals of Corporate Communications gives professionals and students in marketing a comprehensive and incisive overview of what modern corporate communications is, and what it ca… Más…
The Fundamentals of Corporate Communications gives professionals and students in marketing a comprehensive and incisive overview of what modern corporate communications is, and what it can achieve.The author has drawn on extensive business experience in the area and wide ranging research in major corporations to produce an authoritative account of best practice - backed by numerous cases and examples.The book demonstrates how corporate communications affects today´s marketing mix and explains how it can support wider marketing objectives. The key elements are covered in depth: * Who are the key audiences in the present business climate * The role of Corporate Image and Identity in the communications process * How communications informs and affects corporate strategy development * What are the tools of modern communications- from lobbying to brand building * Using communications in a crisis* Who should be communicator and whyThe book is both highly practical, it is grounded in real business issues, and rigorous in covering the concepts accessibly. It will be an essential text and reference for practitioners and students of marketing.Practical approach and style which will engage professional readershipUses many contemporary business cases and examplesNo other research of such depth has taken place in the UK recently indicating that this is a unique statement of present best practice The Fundamentals of Corporate Communications gives professionals and students in marketing a comprehensive and incisive overview of what modern corporate communications is, and what it can achieve.The author has drawn on extensive business experience in the area and wide ranging research in major corporations to produce an authoritative account of best practice - backed by numerous cases and examples.The book demonstrates how corporate communications affects today´s marketing mix and explains eBook PDF 26.10.1998 eBooks>Fremdsprachige eBooks>Englische eBooks, Elsevier Science, .199<
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The Fundamentals of Corporate Communications gives professionals and students in marketing a comprehensive and incisive overview of what modern corporate communications is, and what it ca… Más…
The Fundamentals of Corporate Communications gives professionals and students in marketing a comprehensive and incisive overview of what modern corporate communications is, and what it can achieve.The author has drawn on extensive business experience in the area and wide ranging research in major corporations to produce an authoritative account of best practice - backed by numerous cases and examples.The book demonstrates how corporate communications affects today's marketing mix and explains how it can support wider marketing objectives. The key elements are covered in depth: * Who are the key audiences in the present business climate * The role of Corporate Image and Identity in the communications process * How communications informs and affects corporate strategy development * What are the tools of modern communications- from lobbying to brand building * Using communications in a crisis* Who should be communicator and whyThe book is both highly practical, it is grounded in real business issues, and rigorous in covering the concepts accessibly. It will be an essential text and reference for practitioners and students of marketing.Practical approach and style which will engage professional readershipUses many contemporary business cases and examplesNo other research of such depth has taken place in the UK recently indicating that this is a unique statement of present best practice; PDF \ Steve Frosdick; Business,Finance and Law > Business & management > Business communication & presentation, Elsevier Science<
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The Fundamentals of Corporate Communications gives professionals and students in marketing a comprehensive and incisive overview of what modern corporate communications is, and what it ca… Más…
The Fundamentals of Corporate Communications gives professionals and students in marketing a comprehensive and incisive overview of what modern corporate communications is, and what it can achieve.The author has drawn on extensive business experience in the area and wide ranging research in major corporations to produce an authoritative account of best practice - backed by numerous cases and examples.The book demonstrates how corporate communications affects today's marketing mix and explains how it can support wider marketing objectives. The key elements are covered in depth: * Who are the key audiences in the present business climate * The role of Corporate Image and Identity in the communications process * How communications informs and affects corporate strategy development * What are the tools of modern communications- from lobbying to brand building * Using communications in a crisis* Who should be communicator and whyThe book is both highly practical, it is grounded in real business issues, and rigorous in covering the concepts accessibly. It will be an essential text and reference for practitioners and students of marketing.Practical approach and style which will engage professional readershipUses many contemporary business cases and examplesNo other research of such depth has taken place in the UK recently indicating that this is a unique statement of present best practice; PDF; Business,Finance and Law > Business & management > Business communication & presentation, Elsevier Science<
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No. 9780080938974. Gastos de envío:Instock, Despatched same working day before 3pm, zzgl. Versandkosten., más gastos de envío Details...
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The Fundamentals of Corporate Communications gives professionals and students in marketing a comprehensive and incisive overview of what modern corporate communications is, and what it ca… Más…
The Fundamentals of Corporate Communications gives professionals and students in marketing a comprehensive and incisive overview of what modern corporate communications is, and what it can achieve.The author has drawn on extensive business experience in the area and wide ranging research in major corporations to produce an authoritative account of best practice - backed by numerous cases and examples.The book demonstrates how corporate communications affects today´s marketing mix and explains how it can support wider marketing objectives. The key elements are covered in depth: * Who are the key audiences in the present business climate * The role of Corporate Image and Identity in the communications process * How communications informs and affects corporate strategy development * What are the tools of modern communications- from lobbying to brand building * Using communications in a crisis* Who should be communicator and whyThe book is both highly practical, it is grounded in real business issues, and rigorous in covering the concepts accessibly. It will be an essential text and reference for practitioners and students of marketing.Practical approach and style which will engage professional readershipUses many contemporary business cases and examplesNo other research of such depth has taken place in the UK recently indicating that this is a unique statement of present best practice The Fundamentals of Corporate Communications gives professionals and students in marketing a comprehensive and incisive overview of what modern corporate communications is, and what it can achieve.The author has drawn on extensive business experience in the area and wide ranging research in major corporations to produce an authoritative account of best practice - backed by numerous cases and examples.The book demonstrates how corporate communications affects today´s marketing mix and explains eBook PDF 26.10.1998 eBooks>Fremdsprachige eBooks>Englische eBooks, Elsevier Science, .199<
- No. 35834167. Gastos de envío:Zzgl. Versandkosten. (EUR 15.38)
The Fundamentals of Corporate Communications gives professionals and students in marketing a comprehensive and incisive overview of what modern corporate communications is, and what it ca… Más…
The Fundamentals of Corporate Communications gives professionals and students in marketing a comprehensive and incisive overview of what modern corporate communications is, and what it can achieve.The author has drawn on extensive business experience in the area and wide ranging research in major corporations to produce an authoritative account of best practice - backed by numerous cases and examples.The book demonstrates how corporate communications affects today's marketing mix and explains how it can support wider marketing objectives. The key elements are covered in depth: * Who are the key audiences in the present business climate * The role of Corporate Image and Identity in the communications process * How communications informs and affects corporate strategy development * What are the tools of modern communications- from lobbying to brand building * Using communications in a crisis* Who should be communicator and whyThe book is both highly practical, it is grounded in real business issues, and rigorous in covering the concepts accessibly. It will be an essential text and reference for practitioners and students of marketing.Practical approach and style which will engage professional readershipUses many contemporary business cases and examplesNo other research of such depth has taken place in the UK recently indicating that this is a unique statement of present best practice; PDF \ Steve Frosdick; Business,Finance and Law > Business & management > Business communication & presentation, Elsevier Science<
- No. 9780080938974. Gastos de envío:Instock, Despatched same working day before 3pm, zzgl. Versandkosten., más gastos de envío
The Fundamentals of Corporate Communications gives professionals and students in marketing a comprehensive and incisive overview of what modern corporate communications is, and what it ca… Más…
The Fundamentals of Corporate Communications gives professionals and students in marketing a comprehensive and incisive overview of what modern corporate communications is, and what it can achieve.The author has drawn on extensive business experience in the area and wide ranging research in major corporations to produce an authoritative account of best practice - backed by numerous cases and examples.The book demonstrates how corporate communications affects today's marketing mix and explains how it can support wider marketing objectives. The key elements are covered in depth: * Who are the key audiences in the present business climate * The role of Corporate Image and Identity in the communications process * How communications informs and affects corporate strategy development * What are the tools of modern communications- from lobbying to brand building * Using communications in a crisis* Who should be communicator and whyThe book is both highly practical, it is grounded in real business issues, and rigorous in covering the concepts accessibly. It will be an essential text and reference for practitioners and students of marketing.Practical approach and style which will engage professional readershipUses many contemporary business cases and examplesNo other research of such depth has taken place in the UK recently indicating that this is a unique statement of present best practice; PDF; Business,Finance and Law > Business & management > Business communication & presentation, Elsevier Science<
- No. 9780080938974. Gastos de envío:Instock, Despatched same working day before 3pm, zzgl. Versandkosten., más gastos de envío
Lieferung innerhalb 1-4 Werktagen. Versandkostenfrei, wenn Buch oder Hörbuch enthalten ist, sonst 2,95 EUR. Ab 19,90 EUR versandkostenfrei. (Deutschland) eBooks > Belletristik > Erzäh… Más…
Lieferung innerhalb 1-4 Werktagen. Versandkostenfrei, wenn Buch oder Hörbuch enthalten ist, sonst 2,95 EUR. Ab 19,90 EUR versandkostenfrei. (Deutschland) eBooks > Belletristik > Erzählungen, Elsevier Science<
- No. 15174104. Gastos de envío:Zzgl. Versandkosten. (EUR 2.95)
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Detalles del libro - Fundamentals of Corporate Communications
EAN (ISBN-13): 9780080938974 Año de publicación: 1998 Editorial: Elsevier Science
Libro en la base de datos desde 2009-09-08T00:36:02-05:00 (Mexico City) Página de detalles modificada por última vez el 2023-02-07T03:52:59-06:00 (Mexico City) ISBN/EAN: 9780080938974
ISBN - escritura alterna: 978-0-08-093897-4 Mode alterno de escritura y términos de búsqueda relacionados: Autor del libro: van der Título del libro: corporate communications, communication corporate, fundamentals corporate
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