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Shay Sayre:

Qualitative Methods for Marketplace Research - Pasta blanda

2001, ISBN: 0761922709

[EAN: 9780761922704], Gebraucht, [PU: SAGE Publications, Inc], OTHER, This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fai… Más…

NOT NEW BOOK. Gastos de envío: EUR 8.01 Anybook Ltd., Lincoln, United Kingdom [312675] [Rating: 5 (von 5)]
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Qualitative Methods for Marketplace Research - Sayre, S.
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Sayre, S.:

Qualitative Methods for Marketplace Research - Pasta blanda

2001, ISBN: 0761922709

[EAN: 9780761922704], Used, [PU: Sage Publications, Inc], BUSINESS, This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair … Más…

NOT NEW BOOK. Gastos de envío: EUR 12.03 Anybook Ltd., Lincoln, United Kingdom [312675] [Rating: 5 (of 5)]
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Shay Sayre:
Qualitative Methods for Marketplace Research - Pasta blanda

ISBN: 9780761922704

SAGE Publications, Inc. Paperback. GOOD. Spine creases, wear to binding and pages from reading. May contain limited notes, underlining or highlighting that does affect the text. Possibl… Más…

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Sayre, S.:
Qualitative Methods for Marketplace Research - Pasta blanda

2001, ISBN: 9780761922704

Sage Publications, Inc, 2001. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading cop… Más…

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Qualitative Methods for Marketplace Research - Shay Sayre
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Shay Sayre:
Qualitative Methods for Marketplace Research - Primera edición

2001, ISBN: 0761922709

[EAN: 9780761922704], Used, good, [PU: Sage Publications, Inc], Business & Economics|Marketing|Research, Ships from the UK. Former Library book. Shows some signs of wear, and may have som… Más…

  - NOT NEW BOOK. Gastos de envío: EUR 4.73 Better World Books Ltd, Dunfermline, United Kingdom [53572034] [Rating: 5 (of 5)]

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Detalles del libro
Qualitative Methods for Marketplace Research

This appealing text, written for students and marketing practitioners, provides a thorough introduction to qualitative methods in market research. All key topics are covered including the differences between quantitative and qualitative research, steps to take prior to conducting research, data collection techniques and tools, decoding and understanding collected data, and explaining research findings to someone else. Borrowing techniques from anthropology, sociology, psychology, and communication, the book presents specific examples to illustrate how these techniques are adapted for marketplace research. Studies conducted by renowned scholars and practitioners guide readers through all the nuances of qualitative methods needed to develop, execute and analyze state-of-the-art marketplace studies.

Detalles del libro - Qualitative Methods for Marketplace Research


EAN (ISBN-13): 9780761922704
ISBN (ISBN-10): 0761922709
Tapa blanda
Año de publicación: 2001
Editorial: SAGE PUBN INC
272 Páginas
Peso: 0,367 kg
Idioma: eng/Englisch

Libro en la base de datos desde 2007-11-11T14:21:22-06:00 (Mexico City)
Página de detalles modificada por última vez el 2021-04-17T07:45:03-05:00 (Mexico City)
ISBN/EAN: 9780761922704

ISBN - escritura alterna:
0-7619-2270-9, 978-0-7619-2270-4
Mode alterno de escritura y términos de búsqueda relacionados:
Autor del libro: shay, sayre
Título del libro: qualitative research methods


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