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Agency Mania: Harnessing the Madness of Client/Agency Relationships for High-Impact Results - Bruno Gralpois
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Bruno Gralpois:

Agency Mania: Harnessing the Madness of Client/Agency Relationships for High-Impact Results - encuadernado, tapa blanda

2010, ISBN: 9781590792056

Agency Mania was written because billions of dollars in company budgets are invested every year into marketing efforts that strive to deliver engaging consumer experiences and deliver mea… Más…

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Agency Mania : Harnessing the Madness of Client - Agency Relationships for High-Impact Results - Bruno Gralpois
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Bruno Gralpois:

Agency Mania : Harnessing the Madness of Client - Agency Relationships for High-Impact Results - libro usado

ISBN: 9781590792056

Agency Mania was written because billions of dollars in company budgets are invested every year into marketing efforts that strive to deliver engaging consumer experiences and deliver mea… Más…

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Bruno Gralpois:
Agency Mania: Harnessing the Madness of Client/Agency Relationships For High-Impact Results - encuadernado, tapa blanda

ISBN: 9781590792056

SelectBooks. Hardcover. GOOD. Spine creases, wear to binding and pages from reading. May contain limited notes, underlining or highlighting that does affect the text. Possible ex librar… Más…

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Bruno Gralpois:
Agency Mania: Harnessing the Madness of Client/Agency Relationships For High-Impact Results - encuadernado, tapa blanda

ISBN: 9781590792056

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Agency mania - libro nuevo

ISBN: 9781590792056

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Detalles del libro
Agency Mania: Harnessing the Madness of Client/Agency Relationships for High-Impact Results
Autor:
Título:
ISBN:

9781590792056


Agency Mania was written because billions of dollars in company budgets are invested every year into marketing efforts that strive to deliver engaging consumer experiences and deliver measurable business results. To get most out of their marketing investment, brand advertisers of all sizes must demand more from their advertising and marketing communications agencies, and get the best possible work from these relationships while simultaneously driving the dual agenda of effectiveness and efficiency. Why do some client/agency partnerships thrive while others fail? And how can both parties improve the chances of success? Agency Mania is an indispensable guide in which, Bruno Gralpois reveals the anatomy of a strong partnership with an advertising, media, digital, PR or marketing communications agency that drives results and delivers real value to the client's business. Mr. Gralpois shines a bright light on the insanity of clients and agencies failing to effectively nurture their relationships or clients failing to manage their agencies as vital allies and valuable corporate assets.

Detalles del libro - Agency Mania: Harnessing the Madness of Client/Agency Relationships for High-Impact Results


EAN (ISBN-13): 9781590792056
ISBN (ISBN-10): 159079205X
Tapa dura
Año de publicación: 2010
Editorial: SELECT BOOKS
316 Páginas
Peso: 0,629 kg
Idioma: eng/Englisch

Libro en la base de datos desde 2012-03-13T00:03:30-06:00 (Mexico City)
Página de detalles modificada por última vez el 2024-01-27T05:08:32-06:00 (Mexico City)
ISBN/EAN: 9781590792056

ISBN - escritura alterna:
1-59079-205-X, 978-1-59079-205-6
Mode alterno de escritura y términos de búsqueda relacionados:
Autor del libro: bruno
Título del libro: mania

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