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Marketing as Strategy: Understanding the CEO'S Agenda for Driving Growth and Innovation - Nirmalya Kumar
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Nirmalya Kumar:

Marketing as Strategy: Understanding the CEO'S Agenda for Driving Growth and Innovation - Pasta blanda

2007, ISBN: 0143061895

Paperback, [EAN: 9780143061892], Penguin Books India, Penguin Books India, Book, [PU: Penguin Books India], Penguin Books India, 2205888011, Custom Stores, 7187330011, Amazon Publishing, … Más…

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Nirmalya Kumar:

Marketing as Strategy: Understanding the CEO`s Agenda for Driving Growth and Innovation - Pasta blanda

2006, ISBN: 9780143061892

Penguin Books ,2006 ,New Delhi . Paperback . . Today`s marketers face a dire situation. CEOs name marketing challenges such as retaining customers and avoiding price wars as top prior… Más…

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Marketing as Strategy: Understanding the CEO'S Agenda for Driving Growth and Innovation - Nirmalya Kumar
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Nirmalya Kumar:
Marketing as Strategy: Understanding the CEO'S Agenda for Driving Growth and Innovation - Pasta blanda

ISBN: 0143061895

[SR: 2035397], Taschenbuch, [EAN: 9780143061892], Penguin Books India, Penguin Books India, Book, [PU: Penguin Books India], Penguin Books India, 58309011, Systeme & Planung, 58298011, Ma… Más…

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Marketing as Strategy: Understanding the CEO'S Agenda for Driving Growth and Innovation - Nirmalya Kumar
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Nirmalya Kumar:
Marketing as Strategy: Understanding the CEO'S Agenda for Driving Growth and Innovation - Pasta blanda

2006, ISBN: 0143061895

[SR: 4782328], Paperback, [EAN: 9780143061892], Penguin Books, Penguin Books, Book, [PU: Penguin Books], 2006-04-30, Penguin Books, 659908, Call Centre Management, 268290, Management, 68,… Más…

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Marketing as Strategy: Understanding the CEO'S Agenda for Driving Growth and Innovation - Kumar, Nirmalya
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Kumar, Nirmalya:
Marketing as Strategy: Understanding the CEO'S Agenda for Driving Growth and Innovation - libro usado

2006, ISBN: 0143061895

[EAN: 9780143061892], Gebraucht, wie neu, [PU: Penguin Books India], Ships from the UK. Book in almost Brand New condition.

  - NOT NEW BOOK Gastos de envío: EUR 2.86 Better World Books Ltd, Dunfermline, United Kingdom [53572034] [Rating: 5 (von 5)]
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Detalles del libro
Marketing as Strategy: Understanding the CEO'S Agenda for Driving Growth and Innovation
Autor:
Título:
ISBN:

0143061895


CEOs are more than frustrated by marketing's inability to deliver results. Has the profession lost its relevance? Nirmalya Kumar argues that, although the function of marketing has lost ground, the importance of marketing as a mind-set--geared toward customer focus and market orientation--has gained momentum across the entire organization. This book challenges marketers to change their role from implementers of traditional marketing functions to strategic coordinators of organization-wide initiatives aimed at profitably delivering value to customers. Kumar outlines seven cross-functional and bottom-line-oriented initiatives that can put marketing back on the CEO's agenda--and elevate its role in shaping the destiny of the firm.

Detalles del libro - Marketing as Strategy: Understanding the CEO'S Agenda for Driving Growth and Innovation


EAN (ISBN-13): 9780143061892
ISBN (ISBN-10): 0143061895
Tapa blanda
Año de publicación: 2006
Editorial: Penguin Books India

Libro en la base de datos desde 2008-01-16T03:45:15-06:00 (Mexico City)
Página de detalles modificada por última vez el 2017-03-07T04:37:47-06:00 (Mexico City)
ISBN/EAN: 0143061895

ISBN - escritura alterna:
0-14-306189-5, 978-0-14-306189-2
Mode alterno de escritura y términos de búsqueda relacionados:
Autor del libro: kumar
Título del libro: marketing strategy, innovation

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